Building Client Reporting Dashboards That Drive Retention
Client churn rarely happens overnight. In most agencies, it builds slowly—missed expectations, unclear results, unanswered questions, and reports that fail to explain real business impact. Long before a contract is canceled, trust usually starts to fade. In many cases, the issue is not performance, but how that performance is communicated. A well-structured client reporting dashboard […]
What US Agencies Should Look for in a Client Reporting Dashboard (Before Choosing One)
A Client Reporting Dashboard should help US marketing agencies present clear, client-facing performance metrics across SEO, PPC, and social channels, reduce manual reporting time through reliable automation, support white-label branding, and allow clients to understand results without needing constant explanations. Before choosing one, agencies should evaluate data accuracy, automation depth, multi-channel support, ease of setup, […]