The Cost of Manual Reporting (Hidden Wastes for Agencies): quantify time lost, errors, inefficiencies when agencies rely on spreadsheets and manual report generation

Agencies love solving marketing problems. They don’t love copying data between tabs, rebuilding charts, chasing down conversions, or fixing a broken formula at 11pm before a client meeting. Yet manual reporting , spreadsheets, exports, copy-paste, screenshots, and one-off slide decks remains painfully common.  This article lays out the real, quantifiable costs of manual reporting: time lost, money wasted, errors introduced, opportunities missed, […]

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