In today’s data-driven world, social media analytics play a pivotal role in shaping strategies  for brands, influencers, and marketers. But not all social media dashboards are created equal. Enter custom widgets—a game-changer in how you visualize, interpret, and act on your social media data.

The custom widget editor puts the power in your hands, letting you build tailored social media dashboards by selecting your desired metrics, dimensions, filters, segments, and graph types. Whether you’re managing a single platform or running multi-platform campaigns, custom widgets ensure your dashboard tells the story you want to hear.

How Custom Widgets Elevate Social Media Dashboards

Here’s how leveraging custom widgets can help you create a meaningful, actionable social media dashboard:

Showcase Relevant Metrics

Social media platforms generate a vast amount of data—likes, comments, shares, impressions, and more. However, not all metrics are equally important for every campaign. With custom widgets, you can:

• Track KPIs like engagement rate, reach, CTR, or conversion rates specific to your goals.
• Highlight platform-specific metrics like Instagram Saves, Twitter Retweets, or TikTok Views.
• Combine metrics from multiple platforms to compare performance in one view.

Example: A widget tracking weekly engagement across Facebook, Instagram, and LinkedIn, displayed in a stacked bar chart for easy comparison.

Combine Dimensions for Deeper Insights

Custom widgets let you pair dimensions with metrics, such as tracking performance by  demographics, geography, or device.

• Identify the best-performing regions for your campaigns.
• Monitor engagement trends by content type or posting time.
• Segment your audience by age group or interests to refine targeting.

Example: A widget that maps user engagement segmented by time zones, helping to optimize  global content strategies.

Add Filters to Focus on What Matters

Filters in custom widgets allow you to narrow down the data to specific subsets:

• Monitor performance during a particular campaign period.
• View results for a specific hashtag or keyword.
• Filter by ad types—video vs. carousel ads—for better insights into content strategy.

Example: A widget showing engagement metrics only for paid posts, segmented by platform.

Visualize Data Your Way

Data is only as powerful as its presentation. Custom widgets offer a variety of graph types— line graphs, bar charts, pie charts, scatter plots, and more:

• Use a line graph to track follower growth over time.
• Create a heat map to display engagement by hour.
• Build a pie chart to visualize audience demographics.

Example: A heat map widget showing peak times for user interactions across platforms.

Integrate Multiple Data Sources

Custom widgets allow you to merge data into the custom social media dashboard from different social media platforms into a unified dashboard.

• Compare organic vs. paid reach across Facebook and Instagram.
• Track total impressions from YouTube, LinkedIn, and Twitter in one place.
• Monitor ROI for campaigns running simultaneously on different platforms.

Example: A widget displaying combined ad spend vs. revenue across all platforms, helping calculate ROI.

Real-Time Updates for Agile Decision-Making

Social media moves fast, and so should your insights. Custom widgets can pull in real-time data to help you stay on top of trends and make informed decisions on the fly.

• Spot sudden spikes in engagement.
• Track real-time ad performance to adjust targeting or budget allocation.
• Identify viral content early and capitalize on it.

Example: A live dashboard widget monitoring trending hashtags and their engagement rates.

Why Custom Widgets Are a Must-Have for Social Media Dashboards

Custom widgets empower you to:

• Personalize dashboards to your unique needs.
• Save time by eliminating irrelevant data.
• Streamline reporting with easy-to-read visualizations.
• Unify data from multiple platforms for a holistic view.

Whether you’re a marketer tracking ROI, a brand monitoring audience growth, or an agency managing multiple clients, custom widgets make your social media dashboard more insightful, actionable, and aligned with your goals.

Getting Started

With tools like Whatsdash™, creating your ideal social media dashboard has never been easier.

Whatsdash™ is a user-friendly automated marketing reporting software designed to save marketers hours of labor in creating reports. Perfect for digital marketing agencies and

enterprises of all sizes, Whatsdash™ lets you produce stunning marketing reports quickly and effortlessly.

Key features include:

• Custom Widget Editor: Build dashboards tailored to your needs with your choice of metrics, dimensions, filters, and graph types.
• Easy Sharing: Share reports via email with just a click.
• Quick Downloads: Download your reports in PDF format instantly.
• Flexible Reporting Categories: Choose from various categories that suit your business needs.
• Seamless Integration: Connect your social media accounts with social media dashboards to unify data effortlessly.

Whether you’re tracking engagement trends, analyzing ROI, or optimizing campaign strategies, Whatsdash™ empowers you to create custom dashboards in just minutes. Explore how Whatsdash™ can transform your reporting workflow and help your company stay ahead in the competitive world of social media marketing.

Transform your social media analytics today with custom widgets—because one size doesn’t fit all when it comes to your data!