Pinterest is a potent marketing tool that increases interaction, drives traffic, and affects purchasing decisions in addition to being a visual discovery site. To scale success; marketers, companies, and agencies must keep an eye on Pinterest performance. The most effective approach to accomplish this? by setting up a dashboard for Pinterest Insight Reporting.
You can track your important metrics, automate reporting, and make data-driven choices by following this comprehensive guide, which will show you exactly how to construct a Pinterest Insight Reporting Dashboard. This lesson will teach you in detail how to manage Pinterest marketing effectively, whether you’re doing it for a business or several clients.
What Is a Pinterest Insight Reporting Dashboard?
A Pinterest Insight Reporting Dashboard is a visual, data-driven tool that consolidates and displays key performance metrics from your Pinterest Business account. It tracks analytics such as impressions, saves, clicks, audience growth, and top-performing Pins, helping marketers and business owners to understand how their content is performing and how Pinterest is contributing to their overall marketing goals.
These dashboards are often automated, customizable, and interactive—allowing users to monitor performance in real-time or share professional-looking reports with clients and stakeholders.
Beyond simply providing raw data, a smart Pinterest dashboard turns analytics into useful insights. Here are the core features you can expect:
1. Visual Data Representation
Without having to comb through spreadsheets, charts, graphs, and tables make it simpler to understand performance trends.
2. Real-Time Analytics
Use real-time metrics that automatically refresh to see how your Pins are doing at any given time.
3. Top Pin Performance
Easily identify which Pins are driving the most traffic and engagement, so you can replicate their success.
4. Period Comparison
Compare performance across different time frames (week-over-week, month-over-month) to track growth or identify drops.
5. White-Label Options
Agencies can brand the dashboard with their logo, colors, and client details for a more professional presentation.
6. Report Automation
Schedule daily, weekly, or monthly email reports to clients or internal teams—saving time and ensuring consistency.
The goal is to help marketers understand which content is performing best, identify trends, and report results to stakeholders or clients.
Why You Need a Pinterest Insight Reporting Dashboard
Pinterest is more than simply a visual discovery platform in today’s data-driven digital environment; it’s a potent marketing tool that can boost traffic, brand awareness, and e-commerce transactions. But you’re basically flying blind if you don’t know how your material does on Pinterest. A Pinterest Insight Reporting Dashboard is crucial in this situation.
Whether you’re a marketer, brand strategist, social media manager, or agency, here’s exactly why you need a Pinterest reporting dashboard in your toolkit:
1. Track Performance Metrics in Real Time
Impressions, saves (repins), clicks, outbound traffic, and audience demographics are just a few of the metrics that Pinterest provides. This information can be unreliable and time-consuming to manually collect from Pinterest Analytics. With a Pinterest Insight Reporting Dashboard, you get:
- Real-time data visualization
- A centralized view of all your Pinterest KPIs
- Accurate performance snapshots without logging into multiple tools
This allows you to respond quickly to content trends and adjust strategies proactively.
2. Measure ROI of Pinterest Campaigns
If you’re running Pinterest Ads or organic pin campaigns, it’s important to assess their impact. A reporting dashboard helps you measure:
- Which pins generated the most traffic
- What creative elements performed best
- Engagement rates per pin or board
- Conversion rates from Pinterest to your website
This clarity is essential for proving ROI to stakeholders or clients and justifying your Pinterest marketing budget.
3. Simplify Client Reporting
For digital agencies or social media consultants, reporting can be a major time sink. A Pinterest Insight Reporting Dashboard automates this process by generating:
- Scheduled weekly or monthly reports
- White-labeled dashboards with your agency branding
- Custom commentary or insights added automatically
Clients receive professional, data-rich reports without you needing to export spreadsheets or design PowerPoints manually.
4. Identify Top-Performing Content
Not all pins are created equal. With a dashboard, you can quickly see:
- Which pins have the highest engagement (saves/clicks)
- What topics or visuals are trending with your audience
- Best times/days to post for maximum reach
- Boards that generate the most impressions
These insights are gold when planning your Pinterest content strategy or replicating past successes.
5. Monitor Audience Growth and Behavior
Pinterest Analytics provides detailed information about your audience, including:
- Gender, age, location
- Devices used
- Interests and search behavior
With a dashboard, this data is aggregated and visualized in ways that help you understand your audience segments and tailor your content accordingly.
Key Metrics to Include in Your Pinterest Insight Reporting Dashboard
When building your dashboard, make sure to include the following Pinterest metrics:
1. Impressions
Track how often your pins appear in users’ feeds and search results.
2. Saves (Repins)
Measures how many users saved your pins to their boards. High saves = valuable content.
3. Outbound Clicks
Monitor how many people clicked on your pins and visited your website.
4. Engagement Rate
The percentage of people who engaged with your pins (saved or clicked) versus the number of impressions.
5. Top Performing Pins
See which pins are driving the most results and replicate their success.
6. Audience Growth
Monitor the growth of your followers over time.
7. Demographics
Understand your audience by gender, age, location, and device type.
8. Traffic Sources
See whether traffic is coming from organic pins, promoted pins, or other channels.
Step-by-Step: How to Create a Pinterest Insight Reporting Dashboard
Let’s walk through the process of creating a Pinterest dashboard using a tool like Whatsdash, Looker Studio, or any advanced reporting software.
Step 1: Choose a Reporting Tool
There are multiple tools that allow you to build a Pinterest Insight Reporting Dashboard. Popular choices include:
- Whatsdash – Ideal for agencies and marketers looking for automated reporting with client branding.
- Google Looker Studio (formerly Data Studio) – Free and customizable, but requires more setup.
- AgencyAnalytics or DashThis – Pre-built templates and easy integrations.
For this guide, we’ll reference Whatsdash automated marketing analytics tool because of it’s ease of use, automation features, and Pinterest integration.
Step 2: Connect Your Pinterest Business Account
Once you’ve selected your tool, the next step is to connect your Pinterest account:
- Log in to the reporting tool.
- Navigate to Integrations or Data Sources.
- Select Pinterest Business.
- Authenticate and grant access to pull data from your Pinterest Analytics.
This step ensures your dashboard will pull real-time data directly from Pinterest.
Step 3: Create a New Dashboard Project
Within your tool:
- Click “Create Dashboard” or “New Report.”
- Choose Pinterest as your data source.
- Name the dashboard (e.g., “July 2025 Pinterest Performance”).
You may also find pre-built Pinterest templates you can customize to save time.
Step 4: Add Visual Widgets for Key Metrics
Drag and drop widgets to create visual representations of your data. Examples include:
- Line chart for daily impressions
- Bar graph for top-performing pins
- Pie chart for audience demographics
- Table for clicks and saves by pin
Most tools allow you to filter data by time range, pin category, or campaign.
Step 5: Customize Branding and Layout
If you’re sharing the dashboard with clients or your team:
- Add your brand colors and logo
- Include a cover page with the reporting period
- Use labels and annotations to explain trends
Tools like Whatsdash also allow white-labeled dashboards and custom URLs for a polished, professional appearance.
Step 6: Automate Report Delivery
Once your dashboard is set up:
- Schedule reports to be delivered via email, PDF, or live dashboard link
- Choose a delivery frequency: daily, weekly, or monthly
- Set up multiple recipients (clients, team members)
This automation removes the burden of manual updates and ensures stakeholders stay informed.
Tips for Better Pinterest Insight Reporting
- Focus on what actions your data can inspire. Raw numbers are less useful than insights guiding improvement.
- Use benchmarks; compare your current results to last month or industry standards.
- If possible, analyze competitors to find opportunities.
- Keep dashboards simple: avoid clutter and use clear labels.
- Update KPIs as your goals shift or new strategies emerge.
- Use Pinterest’s native analytics to supplement your dashboards for deeper insights.
Conclusion
To monitor your progress, spot patterns, and enhance your entire Pinterest marketing plan, you must create a Pinterest insight reporting dashboard. A well-organized dashboard makes reporting easier and improves decision-making, regardless of how many clients you’re handling.
You can quickly set up, personalize, and automate Pinterest reports using a platform like Whatsdash, saving up time for strategy, content production, and client development.