Top Marketing Metrics Agencies Overlook — and Why They Matter for Client Retention
In this era of digital marketing, performance measurement often focuses on vanity metrics — clicks, impressions, or follower counts. But agencies that want long-term success know it’s not just about visibility — it’s about client retention. And here’s the truth: most agencies overlook critical marketing metrics that directly impact client satisfaction, ROI, and retention. With […]
How to Align Marketing KPIs with Business Outcomes: A Reporting Checklist for Businesses
In today’s data-driven world, marketing success isn’t about gut feeling — it’s about measurable results. Every campaign, post, and ad spend must connect to real business growth. That’s where Marketing KPIs (Key Performance Indicators) come in. When properly tracked and analyzed, Marketing KPIs turn complex data into meaningful insights that help businesses align their marketing […]