Best tools = Best SEO = Best results

So, creating strong SEO reports is the most important task of any marketing agency. Good reports improve trust and help demonstrate results to clients. With new tools, it’s easier than ever to get accurate, automated, and branded reports. However, as Search Engine Optimization (SEO) remains a crucial aspect of digital marketing in 2025. So, picking up one best seo reporting tool among other 10 best seo reporting tools in 2025 is very crucial. You need a tool that can satisfy your clients and make your work smoother. Let’s explore the best options available today.

Why Effective SEO Reporting Matters for Marketing Agencies

Effective SEO reporting is essential for marketing agencies because it provides clear, data-driven insights into the performance of SEO campaigns. It bridges the gap between strategy and results, helping both the agency and its clients understand what’s working, what needs improvement, and where opportunities lie. With accurate and consistent reporting, agencies can demonstrate the return on investment (ROI) of their efforts, justify their strategies, and build trust with clients. A detailed SEO report highlights key metrics such as keyword rankings, organic traffic, backlink profiles, and conversions, offering a transparent view of progress over time. But creating a detailed seo report manually is not an easy job at all and if you work for multiple clients at the same time then it becomes even more harder. Here an automated reporting tool can be your savior. It will save your time so that you can do something productive. However, it’s a fact that good data guides better decisions and leads to improve strategies. Studies show that 78% of successful agencies rely heavily on effective automated SEO tools. This trend illustrates how important reporting is for growth.

Top Factors to Consider When Choosing SEO Reporting Tools

Picking the best SEO reporting software isn’t just about features. Consider these key points:

• User interface: Is it easy to navigate? Can you create reports quickly?
• Customization: Can you add your branding? Tailor dashboards for clients?
• Data accuracy: Are the numbers reliable? Will your reports reflect real results?
• Integration: Does it work well with tools like Google Analytics, SEMrush, or social media platforms?
• Cost: Is it affordable? Will it grow with your agency?
• Support: Can you get help when needed? Do updates happen regularly?

By weighing these factors and asking these questions to yourself, you can pick a tool that fits your needs and budget.

The 10 Best SEO Reporting Tools for Marketing Agencies in 2025

Our top 10 choices for SEO reporting software are shown here:

1. Whatsdash
2. Ahrefs
3. SE Ranking
4. SEMrush
5. Google Search Console
6. AgencyAnalytics
7. Moz Pro
8. Surfer SEO
9. Matomo
10. Google Analytics

1. Whatsdash

Whatsdash is an automated SEO reporting platform for marketing agencies, generally used to create marketing reports & track analytics. It helps marketers to track data and create insightful professional reports from various sources like Google Analytics, Google Ads, Mailchimp, ZOHO CRM, Shopify, Salesforce, Hubspot, Activecampaign, and so on.

It is an automated tool with the feature of a custom dashboard where you can have all your necessary software as integrations under 1 single platform so that you don’t need to manage credentials of different integrations or generate reports manually. Rather, Whatsdash  will generate reports easily on behalf of you, or you can customize the report, as it is customizable too. However, it helps you to be more productive and ultimately boost your business. This tool is best for marketing or digital marketing agencies. Prices start at $49/month

Key Features:

• Automatic Rank Tracking: Monitor daily keyword changes on Google, Yahoo, Bing, and other search engines.
• Custom Dashboards for SEO: Monitor the specific KPIs that are most crucial to each client’s goals.
• Integrations: You may review all of the data in one handy place with the help of Google Search Console and Google Analytics.

2. Ahrefs

Ahrefs is known for accurate backlink analysis and content exploration. It helps agencies understand link profiles and improve content strategies. Many agencies share success stories of ranking sites higher using Ahrefs data. Custom reports are easy to generate, and it integrates well with other tools like Google Data Studio. Prices start at $99/month.

Key Features:

• Competitive Analysis: Find out which backlinks and specific keywords are influencing your competitors’ rankings.
• Backlink Monitoring: Find high-value link possibilities, assess domain authority, and track backlinks—both new and lost—in real time.
• Advanced Rank Tracking: Track ranking changes using historical data and trends, examine SERP elements, and keep an eye on keyword performance across several locales.

3. SE Ranking

SE Ranking provides a simple yet powerful all-in-one platform. It combines rank tracking, site audits, and reporting. Agencies targeting small or mid-sized clients favor it for its affordability and ease of use. Plans start at $18/month, with options to expand features as your agency grows.

Key Features:

• Keyword Rank Tracker: Analyze past trends, track keyword ranks every day across several search engines, and keep an eye on SERP elements. 
• SEO Site Audits: Examine websites for technical SEO problems such as indexation flaws, duplicate content, broken links, and sluggish page speeds. Receive practical suggestions for enhancing the health and search visibility of your website.
• Backlink Analysis: To maximize link-building tactics, monitor backlinks both new and lost in real time, examine referring domains, and evaluate the authority of incoming links.

4. SEMrush

SEMrush remains a top choice as the best seo reporting tool for many agencies. It offers detailed keyword tracking and competitive insights. Its white-label feature lets you create reports branded with your agency’s logo and colors. Agencies often use SEMrush for full overview reports that impress clients. Pricing ranges from basic plans at $119/month to enterprise options. It provides excellent value with its all-in-one dashboard.

Key Features:

• Keyword Rank Tracking: Analyze SERP elements (local packs, featured snippets, etc.), track keyword rankings across several search engines, and keep an eye on daily variations.
• Technical SEO Audits:Find and address problems with the website, including crawl errors, broken links, sluggish page speed, and missing metadata.
• Competitor & Market Intelligence: Discover the backlink profiles, content performance, and keyword strategies of your competitors to improve your agency’s SEO and PPC strategy.

5. Google Search Console

Google Search Console (GSC) is one of the most essential tools for SEO professionals and website owners. It provides deep insights into how Google views your website and helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

It allows webmasters to monitor and optimize their site’s performance in Google Search. It provides valuable live data about your website’s search traffic, indexing status, visibility, and technical SEO health.

Key Features:

• Index Coverage Report: The Index Coverage Report shows the indexing status of your URLs and highlights issues preventing pages from appearing in search results. Like; Error Diagnosis, Indexed Pages Tracking.
• URL Inspection Tool: The URL Inspection Tool allows SEO teams to fetch detailed crawl, index, and serving information about specific URLs. Like; Live URL Testing, Last Crawl Data, Enhancement Reports.
• Sitemaps Submission: Submitting an XML sitemap via GSC informs Google about the site’s structure, hierarchy, and the latest content updates. Like; Indexing Priority, Error Feedback.
• Page Experience & Core Web Vitals: Google Search Console tracks user experience metrics that have become part of the algorithmic ranking system, especially Core Web Vitals. Like; LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift).
• Mobile Usability Report: With Google’s mobile-first indexing, the Mobile Usability Report is indispensable. Like; Identify Issues, Mobile-First Compliance.

6. AgencyAnalytics

AgencyAnalytics is built specifically for marketing agencies. It offers beautiful white-label dashboards with real-time updates. You can connect with hundreds of tools such as Google Analytics, Facebook, and Mailchimp. Its focus on automation saves time. Pricing varies from $49 to $399 per month, depending on features and team size.

Key Features:

• Automated Rank Tracking: Track daily changes to keywords on search engines such as Yahoo, Bing, and Google.
• SEO Site Audits: In this seo reporting tool you can use Lighthouse, Page Speed Insights, and Google Search Console to identify problems with page speed and other important issues.
• Custom SEO Reporting Dashboards: Keep tabs on the precise metrics that are most important to the objectives of each client.
• Integrations:Google Search Console and Google Analytics are included to help you examine all data in one convenient location.
• White Labeled Reporting: fully branded SEO reports that are generated automatically for your agency.

7. Moz Pro

Moz Pro is a familiar name in SEO. It’s great for keyword research, site audits, and backlink analysis. Agencies use Moz to improve client rankings and track progress over time. Its customizable reporting options highlight key metrics clearly. Automating reports with Moz is straightforward, saving valuable time.

Key Features:

• Advanced Rank Tracking: Gain knowledge of SERP characteristics, monitor performance in various places, and examine ranking patterns over time to improve SEO tactics.
• SEO Audits: Moz’s audit tool helps organizations optimize effectively by prioritizing issues according to their impact. Find and address on-page SEO problems like sluggish page speed, missing metadata, duplicate content, and broken links.
• Backlink Analysis: Agencies may create a robust, high-authority backlink portfolio with the aid of Moz’s Link Explorer. Examine backlink profiles, find fresh prospects for link development, and spot spammy or toxic links that can lower your site’s search engine position.
• Keyword Research With Competitive Insights: Use search volume data, SERP analysis, and difficulty scores to identify high-potential keywords. Obtain suggestions for keyword opportunities that fit search intent and client objectives.

8. Surfer SEO

Surfer SEO is an on-page optimization tool that helps improve website rankings by analyzing top-performing pages for a given keyword. From an SEO perspective, it provides data-driven recommendations for content structure, keyword usage, internal linking, and more, enabling users to create SEO-friendly content that aligns with Google’s ranking factors.

Key Features:

• SERP Result Analyzer: Surfer SEO helps agencies optimize content for increased visibility by reversing Google’s ranking signals. Examine the top-ranking pages for any keyword to determine the precise elements—word count, keyword density, backlink profiles, page speed, and more—that affect their rankings.
• AI-Powered Content Writer:Get recommendations while writing that are supported by data in real time. The text Editor creates highly optimized, SEO-friendly text that complies with Google’s algorithm by analyzing keyword placement, readability, heading structures, NLP words, and other ranking variables.
• Keyword Surfer: Quickly research keywords without ever leaving Google’s search results page. Get relevant keyword suggestions, content length standards, and real-time search volume data right in your browser. This is ideal for generating ideas for new content and confirming search demand. 
• SEO Audit Tool: Examine current material for structural enhancements, unused search terms, and missing keywords. The program offers comprehensive suggestions and an optimization score to improve outdated material and raise ranks without having to start from scratch.

9. Matomo

Matomo is an open-source web analytics platform that gives you full control over your data. From an SEO perspective, it offers keyword tracking, search engine referrals, and goal conversions without compromising user privacy. Unlike Google Analytics, it’s GDPR-compliant by default, making it ideal for privacy-focused SEO strategies.

Key Features:

• Keyword Tracking – Monitors keyword performance and traffic sources.
• SEO Reports – Provides search engine rankings and visibility metrics.
• On-Page Analytics – Tracks user behavior on individual pages.
• No Data Sampling – Offers accurate, full data without sampling.
• Privacy-Focused – Complies with GDPR, ensuring ethical SEO tracking.

10. Google Analytics

Google Analytics is a powerful tool that helps track and analyze website traffic. From an SEO perspective, it provides valuable insights into user behavior, traffic sources, landing page performance, and keyword impact. By monitoring metrics like organic sessions, bounce rate, and conversions, SEOs can evaluate the effectiveness of their strategies and optimize for better search visibility and user engagement.

Key Features:

• Organic Traffic Tracking: Monitor visits from search engines.
• Landing Page Performance: Analyze top SEO pages by traffic and engagement.
• User Behavior Insights: Understand bounce rates, time on site, and conversions.
• Acquisition Reports: See which keywords and sources drive traffic.
• Geo & Device Data: Optimize SEO for target regions and devices.
• Goal Tracking: Measure SEO success with custom conversions.
• Site Speed Reports: Identify slow pages affecting rankings.

Audience Demographics: Tailor content based on visitor interests.