Search for “best marketing reporting dashboard” and you’ll quickly see the same names appear again and again: Whatagraph, AgencyAnalytics, DashThis, and platforms like Whatsdash. 

But here’s the truth most comparison pages miss: 

There is no single “best” reporting tool , only the right tool for your agency’s stage, workflow, and priorities. 

Some agencies need beautiful, presentation-ready visuals. 
Some need deep SEO tooling. 
Some need speed and simplicity. 
Some need scalability, automation, and cross-client intelligence. 

This article offers a clear, honest breakdown of: 

• When Whatagraph, AgencyAnalytics, or DashThis is the better choice 

• When Whatsdash makes more sense 

• How to avoid choosing the wrong tool for your growth stage 

1. Start With the Right Question: What Are You Optimizing For?

Before comparing tools, agencies should ask: 

• Are we optimizing for visual storytelling? 

• Are we optimizing for SEO depth? 

• Are we optimizing for speed and simplicity? 

• Are we optimizing for scale, automation, and insights? 

Each platform excels at different things. 

2. When Whatagraph Is the Right Choice 

What Whatagraph Does Best 

Whatagraph is known for: 

• Highly polished, presentation-ready visuals 

• Beautiful charts and layouts 

• Strong design control 

• Great client-facing aesthetics 

Choose Whatagraph if: 

✅ You prioritize visual storytelling over automation 
✅ Your clients expect pixel-perfect reports 
✅ You have fewer clients with custom presentation needs 
✅ Reporting is a design deliverable, not an operational system 
✅ You don’t mind spending time customizing visuals 

Where Whatagraph Shines 

• Creative agencies 

• Brand-focused marketing teams 

• Agencies delivering quarterly or executive-style reports 

• Teams where reporting is part of a presentation workflow 

Where Whatagraph Starts to Struggle 

❌ High-volume client reporting 
❌ Deep automation requirements 
❌ Multi-client rollups 
❌ Insight generation at scale 
❌ Reducing reporting time aggressively 

Choose Whatagraph when design and visual storytelling are more important than speed and automation. 

3. WhenAgencyAnalyticsIs the Right Choice 

What AgencyAnalytics Does Best 

AgencyAnalytics is strong in: 

• SEO-focused reporting 

• Rank tracking and monitoring 

• Pre-built agency templates 

• Straightforward client reporting 

• Long-standing trust in the SEO community 

Choose AgencyAnalytics if: 

✅ You are primarily an SEO agency 
✅ You want out-of-the-box SEO dashboards 
✅ Rank tracking is central to your service 
✅ You prefer a proven, traditional SEO reporting model 
✅ You manage small-to-mid-sized SEO client portfolios 

Where AgencyAnalytics Shines 

• SEO-heavy agencies 

• Local SEO providers 

• Agencies focused on rankings & traffic 

• Teams that want minimal setup 

Where AgencyAnalytics Starts to Struggle 

❌ Cross-channel reporting beyond SEO 
❌ Advanced automation & AI insights 
❌ Complex multi-client analysis 
❌ Custom KPI modeling 
❌ Modern executive-level analytics 

Choose AgencyAnalytics when SEO is your core offering and you want a reliable, traditional SEO reporting solution. 

4. WhenDashThisIs the Right Choice 

What DashThis Does Best 

DashThis is known for: 

• Simplicity 

• Fast setup 

• Straightforward dashboards 

• Easy onboarding 

• Minimal learning curve 

Choose DashThis if: 

✅ You want quick dashboards with minimal configuration 
✅ Your reporting needs are basic and standardized 
✅ You manage a small number of clients 
✅ You value simplicity over customization 
✅ You want reports live quickly 

Where DashThis Shines 

• Small agencies 

• Freelancers 

• Early-stage teams 

• Simple channel reporting 

Where DashThis Starts to Struggle 

❌ Advanced customization 
❌ Multi-client portfolio analysis 
❌ AI insights 
❌ Deep automation 
❌ Complex attribution or forecasting 

Choose DashThis when you want fast, simple reporting without complexity. 

5. When Whatsdash Makes More Sense 

Now let’s talk about when Whatsdash is the better choice, not as a replacement for everything, but as the right tool for a specific kind of agency.  

Whatsdash Is Built for Agencies That Want to Scale 

Whatsdash is designed for agencies that are: 

• Growing beyond 10–15 clients 

• Struggling with reporting time 

• Managing multiple channels per client 

• Moving from reporting → insights 

• Thinking in portfolios, not silos 

Choose Whatsdash if: 

✅ You want to reduce reporting time by 60–90% 
✅ You manage multi-channel clients (SEO + PPC + Social + CRM) 
✅ You need automation, not manual setup 
✅ You want AI-assisted insights, not just charts 
✅ You want cross-client views to spot trends 

✅Business Score Card scheduling and sharing 
✅ You want reporting to scale without hiring more people 

6. Key Differences That Matter in Practice

7. Automation vs Presentation

• Whatagraph → best for presentation polish 

• Whatsdash → best for automated, always-on reporting 

If your team still spends hours preparing reports, Whatsdash will have a direct ROI impact. 

2. Single-Client vs Multi-Client Thinking

• DashThis / AgencyAnalytics → client-by-client 

• Whatsdash → portfolio-level visibility 

Whatsdash helps agency leaders answer: 

“What’s working across all clients and where should they focus next?”  

3. From Metrics to Insights

Traditional tools answer: 

• What happened? 

Whatsdash is built to answer: 

• Why did it happen? 

• What should we do next? 

Through: 

• AI summaries 

• Trend detection 

• Anomaly alerts 

• Goal & budget tracking 

4. Scaling Without Burnout

As agencies grow, reporting becomes a bottleneck. 

Whatsdash is built to: 

• Eliminate spreadsheets 

• Remove repetitive reporting work 

• Enable real-time dashboards 

• Support large client volumes 

7. A Simple Decision Matrix

8. The Cost of Choosing the Wrong Tool

Choosing a tool that doesn’t match your growth stage leads to: 

• Reporting burnout 

• High operational costs 

• Poor insight quality 

• Client frustration 

• Hiring sooner than needed 

Many agencies start with DashThis or AgencyAnalytics and outgrow them. 
Whatsdash is often chosen at that inflection point. 

9. How Agencies Often Evolve Over Time

A common agency journey: 

1. Early stage → DashThis 
2. SEO-focused growth → AgencyAnalytics 
3. Design-led reporting → Whatagraph 
4. Scaling, multi-channel agency → Whatsdash 

The mistake is assuming one tool fits all stages. 

Summary : Choose the Tool That Matches Your Reality, Not the Hype 

Whatagraph, AgencyAnalytics, DashThis, and Whatsdash are all solid tools but  for different needs. 

• If reporting is a design deliverable → Whatagraph 

• If SEO is your entire business → AgencyAnalytics 

• If you want speed and simplicity → DashThis 

• If you want automation, insights, and scalable growth → Whatsdash 

The right choice isn’t about features alone. 
It’s about how your agency actually works today and where you want it to go next