Google Analytics 4
The integration of "Google Analytics 4" Connector seamlessly connects your Google account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Google Analytics 4 from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Google Analytics 4 as per below screen shot.
Google Analytics 4 metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Add-to-carts | Ecommerce | The number of times users added items to their shopping carts. |
| Advertiser Ads Cost Per Click | Advertising | The average cost you paid per click for your advertising campaign through an Ads platform (e.g., The Google Ads cost per click metric applies to Google Ads). |
| Average purchase revenue per user | Revenue | The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected. |
| Bounce rate | Session | The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounced. |
| Cost per purchase | Conversions | The total cost divided by the number of purchase conversions. |
| Engaged sessions | Session | The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views. |
| Engaged sessions per user | Acquisition | Number of engaged sessions per user (Engaged sessions/Users). |
| Item list clicks | Ecommerce | The number of times users clicked an item when it appeared in a list. |
| Items purchased | Ecommerce | The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events. |
| Item promotion views | Ecommerce | The number of times an item promotion was viewed. |
| Purchase-to-view rate | Ecommerce | The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s). |
| Session conversion rate | Acquisition | The percentage of sessions in which any conversion event was triggered. |
| Shipping amount | Ecommerce | Shipping amount associated with a transaction. Populated by the 'shipping' event parameter. |
| Total revenue | Revenue | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue). |
| Active users | User | The number of distinct users who visited your site or app. |
| Margin | Advertising | (Total revenue - Ads cost /Total revenue). |
| Average purchase revenue | Revenue | The average purchase revenue in the transaction group of events. |
| Cart-to-view rate | Ecommerce | The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart. |
| First-time purchasers per new user | User | The average number of first-time purchasers per new user. |
| Views | Page / screen | The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. |
| Scrolled Users | User | The number of unique users who scrolled down at least 90% of the page. |
| Transactions | Ecommerce | The number of times users completed a purchase. This is calculated by adding all purchase events (in-app purchase, e-commerce purchase, purchase, app store subscription renewal, app store subscription conversion, refund). |
| Transactions per purchaser | Ecommerce | The average number of transactions per purchaser. |
| Cost Per Conversion | Advertising | Cost per conversion is ad cost divided by conversions. |
| Average session duration | User | The average duration (in seconds) of users' sessions |
| Checkouts | Ecommerce | The number of times users started the checkout process. |
| Conversions | Event | The number of events marked as conversions. |
| purchase | Conversions | The number of purchase conversions |
| E-commerce purchases | Ecommerce | The number of times users completed a purchase. This metric counts 'purchase' events |
| Engagement rate | Session | The percentage of engaged sessions. This is calculated by dividing the number of engaged sessions by the total number of sessions. |
| Event count per user | Event | The average number of events per user (Event count divided by Total users). |
| Event value | Event | The sum of the value attributed to an event. |
| First-time purchaser conversion % | User | The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first-time purchasers. |
| First-time purchasers | User | The number of users that completed their first purchase event. |
| Item views | Ecommerce | The number of times the item details were viewed. |
| Item promotion clicks | Ecommerce | The number of times an item promotion was clicked. |
| Views per session | Page / screen | The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions. |
| Sessions | Session | The number of sessions that began on your site or app. |
| Sessions per user | Acquisition | The average number of sessions per user (Sessions divided by Active Users). |
| User conversion rate | Acquisition | The percentage of users who triggered any conversion event. |
| Advertiser Ads Clicks | Advertising | The total number of times users clicked on your advertising campaign through an Ads platform (e.g., The Google Ads clicks metric applies to Google Ads). |
| Advertiser Ads Cost | Advertising | The total amount you paid for your advertising campaign through an Ads platform (e.g., The Google Ads cost metric applies to Google Ads). |
| Advertiser Ads Impressions | Advertising | The total number of times your advertising campaign was shown to users through an Ads platform (e.g., The Google Ads impressions metric applies to Google Ads). |
| CTR (%) | Advertising | Percentage of ad impressions that resultated in a click (Number of clicks / Ads impression *100%). |
| Average engagement time per session | User | User engagement duration per session. |
| Event count | Event | The number of times your users triggered an event. |
| Events per session | Event | The average number of events per session (Event count divided by Sessions). |
| Item list views | Ecommerce | The number of times the item list was viewed. |
| Item revenue | Ecommerce | The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values |
| New users | User | The number of users who interacted with your site or launched your app for the first time. |
| % New Users | User | The percentage of your new users compared to your total users |
| Purchase revenue | Ecommerce | The total revenue attributed to e-commerce purchases made in your app or site. This is calculated by summing the revenue coming from in-app purchase, e-commerce purchase, and purchase events. |
| Purchaser conversion % | User | The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers. |
| Return On Ad Spend ($) | Advertising | The return on ad spend, calculated as the revenue for selected conversions divided by the total cost for your ads. |
| Tax amount | Ecommerce | Tax amount associated with a transaction. Populated by the 'tax' event parameter. |
| Total purchasers | User | The number of users that logged purchase events for the time period selected. |
| Total users | User | The number of unique users who have logged an event. |
| User engagement duration | User | The total amount of time (in seconds) your website or app was in the foreground of users’ devices. |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Interest | Ecommerce | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'. |
| Day of week | Time | The day of the week Name. It returns values string of the name with Sunday as the first day of the week. |
| First user source / medium | Traffic source | The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'. |
| Google Ads Keyword text | Google Ads | The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. |
| Hour | Time | The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone. |
| Item category | Ecommerce | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. |
| Item category 2 | Ecommerce | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. |
| Item category 4 | Ecommerce | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4. |
| Session campaign | Traffic source | The campaign that initiated a session on your website or app. |
| Continent | Geography | The continent from which the user activity originated. For example, 'Americas' or 'Asia'. |
| First user Google Ads account name | Google Ads | The Account name from Google Ads that first acquired the user. |
| Google Ads ad group name | Google Ads | The ad group name attributed to the conversion event. |
| Campaign | Attribution | The name of the marketing campaign. Present only for conversion events. |
| First user source | Traffic source | The source by which the user was first acquired. |
| Full page URL | Page / screen | The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. |
| Language | Platform / device | The language setting of the user's browser or device. e.g. English |
| Link classes | Link | The HTML class attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'. |
| Link ID | Link | The HTML id attribute for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'. |
| Device | Platform / device | The branded device name (examples: Galaxy S10 or P30 Pro). |
| Screen resolution | Platform / device | The screen resolution of the user's monitor. For example, 1920x1080. |
| Session Google Ads ad network type | Google Ads | The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Page path + query string and screen class | Page / screen | The web page path or app screen class. |
| Gender | Demographics | User gender. |
| Browser | Platform / device | The browsers used to view your website. |
| Campaign ID | Google Ads | The identifier of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. |
| Default channel grouping | Attribution | The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
| First user default channel grouping | Traffic source | The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
| Google Ads customer ID | Google Ads | The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts. |
| First user campaign | Traffic source | The campaign by which the user was first acquired. |
| First user Google Ads ad network type | Google Ads | The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Hostname | Page / screen | Includes the subdomain and domain names of a URL; for example, the Host Name of https://www.example.com/contact.html is https://www.example.com. |
| Item category 3 | Ecommerce | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. |
| Transaction ID | Ecommerce | The ID of the ecommerce transaction. |
| City | Geography | The city from which the user activity originated. |
| Content group | Page / screen | The name of a collection of content. |
| Device model | Platform / device | The mobile device model (example: iPhone 10,6). |
| First user Google Ads campaign type | Google Ads | The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043. |
| Link domain | Link | The destination domain of the outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'. |
| Medium | Attribution | The medium attributed to the conversion event. |
| Page path without query string | Page / screen | The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us. |
| Session default channel grouping | Traffic source | The default channel grouping that initiated a session on your website or app. |
| Session manual ad content | Session | The ad content that led to a session. Populated by the utm_content parameter. |
| Page path and screen class | Page / screen | The page path (web) or screen class (app) on which the event was logged. |
| Video URL | Video | The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'. |
| First user Google Ads ad group name | Google Ads | The Ad Group Name in Google Ads that first acquired the user. |
| First user source platform | Traffic source | The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs |
| Operating system | Platform / device | The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android. |
| Method | General | The method by which an event was triggered. Populated by the event parameter 'method'. |
| Session Google Ads keyword text | Google Ads | The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323. |
| Shipping tier | Ecommerce | The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter. |
| Source / medium | Attribution | The combined values of the dimensions 'source' and 'medium'. |
| Video title | Video | The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'. |
| Year | Time | The four-digit year of the event e.g. 2020. |
| First user medium | Traffic source | The medium by which the user was first acquired. |
| Month | Time | The month of the event, a two digit integer from 01 to 12. |
| OS version | Platform / device | The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1. |
| Page path + query string | Page / screen | The web pages visited, listed by URI. The URI is the portion of a page's URL following the domain name; for example, the URI portion of https://www.example.com/contact.html is /contact.html. |
| New / established | User | New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'. |
| Percent scrolled | General | The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'. |
| Session source platform | Traffic source | The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs |
| Item ID | Ecommerce | The ID of the item. |
| File extension | General | The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'. |
| First user Google Ads campaign | Google Ads | Name of the Google Ads marketing campaign that first acquired the user. |
| Region | Geography | The geographic region from which the user activity originated, derived from their IP address. |
| Search term | General | The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'. |
| Order coupon | Ecommerce | Code for the order-level coupon. |
| Item brand | Ecommerce | Brand name of the item. |
| Session Google Ads campaign type | Google Ads | The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043. |
| Source | Attribution | The source attributed to the conversion event. |
| First user Google Ads query | Google Ads | The search query that first acquired the user. |
| Item promotion name | Ecommerce | The name of the promotion for the item. |
| Item variant | Ecommerce | The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter. |
| Device category | Platform / device | The type of device: Desktop, Tablet, or Mobile. |
| Event name | Event | The name of the triggered event. |
| Outbound | Custom | Returns 'true' if the link lead to a site is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'. |
| Google Ads ad network type | Google Ads | The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Page location | Page / screen | The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'. |
| Stream ID | Platform / device | The numeric data stream identifier for your app or website. |
| Content type | Page / screen | The category of the selected content. |
| Country | Geography | The country from which the user activity originated. |
| Date | Time | The date of the event, formatted as YYYYMMDD. |
| First user Google Ads keyword text | Google Ads | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323. |
| Is conversion event | Event | The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568. |
| Item name | Ecommerce | The name of the item. |
| File name | General | The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'. |
| Property Name | General | The name of the property or app. |
| Google Ads query | Google Ads | The search query that led to a conversion event. |
| Item affiliation | Ecommerce | The name or code of the affiliate (partner/vendor |
| Session Google Ads campaign | Google Ads | The Campaign name for the Google Ads Campaign that led to this session. |
| Link URL | Link | The full url for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'. |
| Video provider | Video | The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'. |
| Session Google Ads query | Google Ads | The search query that led to the session. |
| Session manual term | Session | The term that led to a session. Populated by the utm_term parameter. |
| Source platform | Attribution | The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs |
| Session Google Ads account name | Google Ads | The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API. |
| Session Google Ads ad group name | Google Ads | The Ad Group Name in Google Ads for a session. |
| Session source / medium | Traffic source | The combined values of the dimensions 'sessionSource' and 'sessionMedium'. |
| Page title and screen name | Page / screen | The web page title or app screen name. |
| Device brand | Platform / device | Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile). |
| Mobile model | Platform / device | The mobile device model name (examples: iPhone X or SM-G950F). |
| Operating system with version | Platform / device | The operating system and version. For example, Android 10 or Windows 7. |
| Page referrer | Page / screen | The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'. |
| Page title | Page / screen | The web page titles used on your site. |
| Page title and screen class | Page / screen | The page title (web) or screen class (app) on which the event was logged. |
| Item category 5 | Ecommerce | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5. |
| Item list name | Ecommerce | The name of the item list. |
| Session source | Traffic source | The source that initiated a session on your website or app. |
| Landing page | Page / screen | The page path + query string associated with the first pageview in a session. |
| Link text | Link | The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'. |
| Session medium | Traffic source | The medium that initiated a session on your website or app. |
| Age | Demographics | User age brackets. |
| Platform | Platform / device | The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId. |
| Stream name | Platform / device | The data stream name for your website or app. |
| Week | Time | The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days. |