Instagram Insights
The integration of "Instagram Insights" Connector seamlessly connects your Instagram account (linked with facebook) to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Instagram Insights from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Instagram Insights as per below screen shot.
Instagram Insights metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Post Count | Account | The total number of posts published by your account during the period. |
| Followers | Account | The total number of people who follow your account. |
| Comments | Engagement | The total number of comments on your posts. Please note that this metric will not include carousel children posts, but will include replies. |
| Page Engagement Rate | Engagement | The rate at which users engaged with your posts, including Reels. This is calculated by adding together the total number of likes, comments, shares and saves, and dividing the result by the total number of page impressions. |
| Follower Engagement Rate | Engagement | The rate at which your followers engaged with your posts. This is calculated by adding together the total number of likes, comments, saves and shares, and dividing the result by your number of followers. |
| Likes | Engagement | The total number of people who liked your posts. Please note that this metric will not include carousel children posts and promoted posts, but will include likes on replies. |
| Post Engagement Rate | Engagement | The rate at which users engaged with your posts, excluding Reels. This is calculated by adding together the total number of likes, comments, shares and saves, and dividing the result by the total number of post impressions. |
| Website Clicks | Engagement | The total number of clicks on the website link in your account's profile. |
| Impressions | Performance | The total number of impressions for your posts (photo, video or carousel album). |
| Post Impressions | Performance | The total number of impressions for your posts, excluding Reels. |
| Reach | Performance | The total number of unique accounts that have seen your posts (photo, video or carousel album). |
| Video Views | Performance | The total number of times your video has been seen. This will return a zero for videos in carousel albums. |
| Engagement | Engagement | The total number of likes, comments, saves and shares on your posts. |
| Saves | Engagement | The number of saves of your content minus the number of unsaves. |
| Engagement Rate | Engagement | The rate at which users engaged with your posts. This is calculated by adding together the total number of likes and comments, and dividing the result by the total number of post impressions. |
| Shares | Engagement | The number of shares of your post. |
| Page Impressions | Performance | The total number of impressions for your Instagram page, including Reels. |
| Reel Views | Performance | The number of times the reels starts to play after an impression is already counted. |
| Total Views | Performance | The total number of times your video and reels have been seen. |
| Profile Views | Performance | The total number of users who have viewed your account's profile. |
List of Dimension
| Name | Description |
|---|---|
| Gender | Your account follower's gender. |
| City | The cities in which your account followers live. |
| Country | The countries in which your account followers live. |
| Hashtag | The hashtag used in your posts. |
| Post with image | The post caption and image. |
| Age | Your account follower's age. |
| Post Name | The caption of the post. |
| Post Type | The type of post. |
| Post Link | The link for your post. |