Pinterest Ads

The integration of "Pinterest Ads" Connector seamlessly connects your Pinterest account to Whatsdash™, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Pinterest Ads from the list of available integrations on the "Integrations" page.

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Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.

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Now you can generate report with Pinterest Ads as per below screen shot.

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Pinterest Ads metrics and dimensions -

List of Metrics

Name Category Description
Spend in Micro Dollar Ad Analytics The total amount spent in micro dollars.
Paid Impressions Ad Analytics The total number of paid impressions.
CPC in Micro Dollar Ad Analytics The Cost Per Click in micro dollars.
ECPC in Micro Dollar Ad Analytics The effective cost per click in micro dollars.
ECPC in Dollar Ad Analytics The effective cost per click in dollars.
Click-Through Rate (CTR) Ad Analytics The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
Effective Click-Through Rate Ad Analytics The Effective Click-Through Rate (ECTR) is calculated as the number of clicks divided by the number of impressions, showing the percentage of impressions that resulted in a click.
Total Engagement Ad Analytics The total engagement count.
Effective Cost Per Engagement in Dollar Ad Analytics The effective cost per engagement in dollars.
Engagement Rate Ad Analytics The engagement rate represents the level of user interaction with Pinterest ads, calculated as a percentage.
ECPM in Micro Dollar Ad Analytics The effective cost per mille (ECPM) in micro dollars, representing the revenue generated per thousand impressions.
Repins Rate Ad Analytics The rate at which users on Pinterest repin content.
Cost per Mille (CPM) in Micro Dollar Ad Analytics The cost per thousand impressions in micro dollars.
Cost per Mille (CPM) in Dollar Ad Analytics The cost per thousand impressions in dollars.
Gross Impressions Ad Analytics The total number of gross impressions for the first ad placement.
Gross Click-Through Rate (CTR) Ad Analytics The gross click-through rate for the first link in micro dollars.
Total Click-throughs Ad Analytics The total number of click-throughs for Pinterest ads.
Total Impressions Ad Analytics The total number of impressions for Pinterest ads.
Frequency Ad Analytics The total frequency of impressions for Pinterest ads.
Cost per Outbound Click in Dollar Ad Analytics The cost per outbound click in dollars.
Total Engagement Signups Ad Analytics The total number of engagements leading to signups.
Total Engagement to Checkout Ad Analytics The total number of engagements leading to checkout.
Total Engagement Leads Ad Analytics The total number of engagement leads generated.
Total Clicks on Signup Ad Analytics The total number of clicks on signup actions.
Total Clicks on Checkout Ad Analytics The total number of clicks on checkout actions.
Total Clicks on Add to Cart Ad Analytics The total number of clicks on add-to-cart actions.
Total Clicks on Lead Generation Ad Analytics The total number of clicks on lead generation actions.
Total Views on Signup Ad Analytics The total number of views on signup actions.
Total Views on Checkout Ad Analytics The total number of views on checkout actions.
Total Views on Add to Cart Ad Analytics The total number of views on add-to-cart actions.
Total Views on Lead Generation Ad Analytics The total number of views on lead generation actions.
Total Conversions Ad Analytics The total number of conversions.
Total Engagement Value for Sign-up in Micro Dollar Ad Analytics The total engagement value for sign-up events in micro dollars.
Total Engagement Value for Checkout in Micro Dollar Ad Analytics The total engagement value for checkout events in micro dollars.
Total Click Value for Sign-up in Micro Dollar Ad Analytics The total click value for sign-up events in micro dollars.
Total Click Value for Checkout in Micro Dollar Ad Analytics The total click value for checkout events in micro dollars.
Total View Value for Sign-up in Micro Dollar Ad Analytics The total view value for sign-up events in micro dollars.
Total View Value for Checkout in Micro Dollar Ad Analytics The total view value for checkout events in micro dollars.
Total Page Visits Ad Analytics The total number of visits to the website pages through Pinterest ads.
Total Web Sessions Ad Analytics The total number of web sessions generated through Pinterest ads.
Total Signups Ad Analytics The total number of signups attributed to Pinterest ads.
Total Checkouts Ad Analytics The total number of checkouts completed through Pinterest ads.
Total Custom Events Ad Analytics The total number of custom events tracked through Pinterest ads.
Total Leads Ad Analytics The total number of leads generated through Pinterest ads.
Total Signup Value in Micro Dollar Ad Analytics The total value generated from signups in micro dollars.
Total Checkout Value in Micro Dollar Ad Analytics The total value generated from checkouts in micro dollars.
Total Custom Value in Micro Dollar Ad Analytics The total custom value generated in micro dollars.
Page Visit Cost per Action Ad Analytics The cost per action for page visits in micro dollars.
Page Visit ROAS Ad Analytics The Return on Ad Spend (ROAS) for page visits.
Checkout ROAS Ad Analytics The Return on Ad Spend (ROAS) for checkouts.
Custom ROAS Ad Analytics The Return on Ad Spend (ROAS) for custom actions.
Total Video 3-Second Views Ad Analytics The total number of video views lasting at least 3 seconds.
Total Video 100% Complete Views Ad Analytics The total number of video views where users watched 100% of the video.
Total Video Average Watch Time in Seconds Ad Analytics The average watch time for total video views in seconds.
Web Checkout Cost per Action in Micro Dollar Ad Analytics The cost per action for web checkouts in micro dollars.
Web Checkout Return on Ad Spend (ROAS) Ad Analytics Return on Ad Spend (ROAS) for web checkout, calculated as the ratio of revenue generated to ad spend.
Total Web Checkouts Ad Analytics The total number of web checkouts attributed to Pinterest ads.
Total Web Checkout Value in Micro Dollar Ad Analytics The total web checkout value in micro dollars for Pinterest ads.
Total Web Clicks to Checkout Ad Analytics The total number of clicks leading to the checkout page on the website.
Total Web Click Checkout Value in Micro Dollar Ad Analytics The total checkout value from web clicks in micro dollars.
Total Web Engagements Leading to Checkout Ad Analytics The total web engagements leading to checkout.
Total Web Engagement Checkout Value in Micro Dollar Ad Analytics The total web engagement checkout value in micro dollars.
Total Web View Checkout Ad Analytics The total number of web view checkout events.
Total Web View Checkout Value in Micro Dollar Ad Analytics The total value of checkout transactions on the web in micro dollars.
In-App Checkout Cost per Action in Micro Dollar Ad Analytics The cost per in-app checkout action in micro dollars.
Cost per Lead Ad Analytics The cost incurred per lead acquisition.
Showcase Pin Click-Throughs Ad Analytics The number of click-throughs on showcase pins.
Total Checkout Conversion Rate Ad Analytics The total checkout conversion rate for Pinterest ads.
Total View Category Conversion Rate Ad Analytics The total conversion rate for views within a specific category.
Total Add to Cart Conversion Rate Ad Analytics The overall conversion rate for adding products to the cart.
Total Signup Conversion Rate Ad Analytics The overall conversion rate for signups on Pinterest ads.
Total Page Visit Conversion Rate Ad Analytics The conversion rate based on total page
Frequency Ad Group Analytics The total frequency of impressions for Pinterest ads.
Cost per Outbound Click in Dollar Ad Group Analytics The cost per outbound click in dollars.
Total Engagement Signups Ad Group Analytics The total number of engagements leading to signups.
Total Engagement to Checkout Ad Group Analytics The total number of engagements leading to checkout.
Total Engagement Leads Ad Group Analytics The total number of engagement leads generated.
Total Clicks on Signup Ad Group Analytics The total number of clicks on signup actions.
Total Clicks on Checkout Ad Group Analytics The total number of clicks on checkout actions.
Total Clicks on Add to Cart Ad Group Analytics The total number of clicks on add-to-cart actions.
Total Clicks on Lead Generation Ad Group Analytics The total number of clicks on lead generation actions.
Total Views on Signup Ad Group Analytics The total number of views on signup actions.
Total Views on Checkout Ad Group Analytics The total number of views on checkout actions.
Total Views on Add to Cart Ad Group Analytics The total number of views on add-to-cart actions.
Total Views on Lead Generation Ad Group Analytics The total number of views on lead generation actions.
Total Conversions Ad Group Analytics The total number of conversions.
Total Engagement Value for Sign-up in Micro Dollar Ad Group Analytics The total engagement value for sign-up events in micro dollars.
Total Engagement Value for Checkout in Micro Dollar Ad Group Analytics The total engagement value for checkout events in micro dollars.
Total Click Value for Sign-up in Micro Dollar Ad Group Analytics The total click value for sign-up events in micro dollars.
Total Click Value for Checkout in Micro Dollar Ad Group Analytics The total click value for checkout events in micro dollars.
Total View Value for Sign-up in Micro Dollar Ad Group Analytics The total view value for sign-up events in micro dollars.
Total View Value for Checkout in Micro Dollar Ad Group Analytics The total view value for checkout events in micro dollars.
Total Page Visits Ad Group Analytics The total number of visits to the website pages through Pinterest ads.
Total Web Sessions Ad Group Analytics The total number of web sessions generated through Pinterest ads.
Total Signups Ad Group Analytics The total number of signups attributed to Pinterest ads.
Total Checkouts Ad Group Analytics The total number of checkouts completed through Pinterest ads.
Total Custom Events Ad Group Analytics The total number of custom events tracked through Pinterest ads.
Total Leads Ad Group Analytics The total number of leads generated through Pinterest ads.
Total Signup Value in Micro Dollar Ad Group Analytics The total value generated from signups in micro dollars.
Total Checkout Value in Micro Dollar Ad Group Analytics The total value generated from checkouts in micro dollars.
Total Custom Value in Micro Dollar Ad Group Analytics The total custom value generated in micro dollars.
Page Visit Cost per Action Ad Group Analytics The cost per action for page visits in micro dollars.
Page Visit ROAS Ad Group Analytics The Return on Ad Spend (ROAS) for page visits.
Checkout ROAS Ad Group Analytics The Return on Ad Spend (ROAS) for checkouts.
Custom ROAS Ad Group Analytics The Return on Ad Spend (ROAS) for custom actions.
Total Video 3-Second Views Ad Group Analytics The total number of video views lasting at least 3 seconds.
Total Video 100% Complete Views Ad Group Analytics The total number of video views where users watched 100% of the video.
Total Video Average Watch Time in Seconds Ad Group Analytics The average watch time for total video views in seconds.
Web Checkout Cost per Action in Micro Dollar Ad Group Analytics The cost per action for web checkouts in micro dollars.
Web Checkout Return on Ad Spend (ROAS) Ad Group Analytics Return on Ad Spend (ROAS) for web checkout, calculated as the ratio of revenue generated to ad spend.
Total Web Checkouts Ad Group Analytics The total number of web checkouts attributed to Pinterest ads.
Total Web Checkout Value in Micro Dollar Ad Group Analytics The total web checkout value in micro dollars for Pinterest ads.
Total Web Clicks to Checkout Ad Group Analytics The total number of clicks leading to the checkout page on the website.
Total Web Click Checkout Value in Micro Dollar Ad Group Analytics The total checkout value from web clicks in micro dollars.
Total Web Engagements Leading to Checkout Ad Group Analytics The total web engagements leading to checkout.
Total Web Engagement Checkout Value in Micro Dollar Ad Group Analytics The total web engagement checkout value in micro dollars.
Total Web View Checkout Ad Group Analytics The total number of web view checkout events.
Total Web View Checkout Value in Micro Dollar Ad Group Analytics The total value of checkout transactions on the web in micro dollars.
In-App Checkout Cost per Action in Micro Dollar Ad Group Analytics The cost per in-app checkout action in micro dollars.
Cost per Lead Ad Group Analytics The cost incurred per lead acquisition.
Showcase Pin Click-Throughs Ad Group Analytics The number of click-throughs on showcase pins.
Total Checkout Conversion Rate Ad Group Analytics The total checkout conversion rate for Pinterest ads.
Total View Category Conversion Rate Ad Group Analytics The total conversion rate for views within a specific category.
Total Add to Cart Conversion Rate Ad Group Analytics The overall conversion rate for adding products to the cart.
Total Signup Conversion Rate Ad Group Analytics The overall conversion rate for signups on Pinterest ads.
Total Page Visit Conversion Rate Ad Group Analytics The conversion rate based on total page visits for Pinterest ads.
Total Lead Conversion Rate Ad Group Analytics The overall lead conversion rate for Pinterest ads.
Total Search Conversion Rate Ad Group Analytics The total conversion rate for searches on Pinterest Ads.
Total Watched Video Conversion Rate Ad Group Analytics The conversion rate of total watched videos in Pinterest ads.
Total Unknown Conversion Rate Ad Group Analytics The conversion rate for unknown actions on Pinterest ads.
Total Custom Conversion Rate Ad Group Analytics The total custom conversion rate for Pinterest ads.
Spend in Micro Dollar Campaign Analytics The total amount spent in micro dollars.
Paid Impressions Campaign Analytics The total number of paid impressions.
CPC in Micro Dollar Campaign Analytics The Cost Per Click in micro dollars.
ECPC in Micro Dollar Campaign Analytics The effective cost per click in micro dollars.
ECPC in Dollar Campaign Analytics The effective cost per click in dollars.
Click-Through Rate (CTR) Campaign Analytics The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
Effective Click-Through Rate Campaign Analytics The Effective Click-Through Rate (ECTR) is calculated as the number of clicks divided by the number of impressions, showing the percentage of impressions that resulted in a click.
Total Engagement Campaign Analytics The total engagement count.
Effective Cost Per Engagement in Dollar Campaign Analytics The effective cost per engagement in dollars.
Engagement Rate Campaign Analytics The engagement rate represents the level of user interaction with Pinterest ads, calculated as a percentage.
ECPM in Micro Dollar Campaign Analytics The effective cost per mille (ECPM) in micro dollars, representing the revenue generated per thousand impressions.
Repins Rate Campaign Analytics The rate at which users on Pinterest repin content.
Cost per Mille (CPM) in Micro Dollar Campaign Analytics The cost per thousand impressions in micro dollars.
Cost per Mille (CPM) in Dollar Campaign Analytics The cost per thousand impressions in dollars.
Gross Impressions Campaign Analytics The total number of gross impressions for the first ad placement.
Gross Click-Through Rate (CTR) Campaign Analytics The gross click-through rate for the first link in micro dollars.
Total Click-throughs Campaign Analytics The total number of click-throughs for Pinterest ads.
Total Impressions Campaign Analytics The total number of impressions for Pinterest ads.
Frequency Campaign Analytics The total frequency of impressions for Pinterest ads.
Cost per Outbound Click in Dollar Campaign Analytics The cost per outbound click in dollars.
Total Engagement Signups Campaign Analytics The total number of engagements leading to signups.
Total Engagement to Checkout Campaign Analytics The total number of engagements leading to checkout.
Total Engagement Leads Campaign Analytics The total number of engagement leads generated.
Total Clicks on Signup Campaign Analytics The total number of clicks on signup actions.
Total Clicks on Checkout Campaign Analytics The total number of clicks on checkout actions.
Total Clicks on Add to Cart Campaign Analytics The total number of clicks on add-to-cart actions.
Total Clicks on Lead Generation Campaign Analytics The total number of clicks on lead generation actions.
Total Views on Signup Campaign Analytics The total number of views on signup actions.
Total Views on Checkout Campaign Analytics The total number of views on checkout actions.
Total Views on Add to Cart Campaign Analytics The total number of views on add-to-cart actions.
Total Views on Lead Generation Campaign Analytics The total number of views on lead generation actions.
Total Conversions Campaign Analytics The total number of conversions.
Total Engagement Value for Sign-up in Micro Dollar Campaign Analytics The total engagement value for sign-up events in micro dollars.
Total Engagement Value for Checkout in Micro Dollar Campaign Analytics The total engagement value for checkout events in micro dollars.
Total Click Value for Sign-up in Micro Dollar Campaign Analytics The total click value for sign-up events in micro dollars.
Total Click Value for Checkout in Micro Dollar Campaign Analytics The total click value for checkout events in micro dollars.
Total View Value for Sign-up in Micro Dollar Campaign Analytics The total view value for sign-up events in micro dollars.
Total View Value for Checkout in Micro Dollar Campaign Analytics The total view value for checkout events in micro dollars.
Total Page Visits Campaign Analytics The total number of visits to the website pages through Pinterest ads.
Total Web Sessions Campaign Analytics The total number of web sessions generated through Pinterest ads.
Total Signups Campaign Analytics The total number of signups attributed to Pinterest ads.
Total Checkouts Campaign Analytics The total number of checkouts completed through Pinterest ads.
Total Custom Events Campaign Analytics The total number of custom events tracked through Pinterest ads.
Total Leads Campaign Analytics The total number of leads generated through Pinterest ads.
Total Signup Value in Micro Dollar Campaign Analytics The total value generated from signups in micro dollars.
Total Checkout Value in Micro Dollar Campaign Analytics The total value generated from checkouts in micro dollars.
Total Custom Value in Micro Dollar Campaign Analytics The total custom value generated in micro dollars.
Page Visit Cost per Action Campaign Analytics The cost per action for page visits in micro dollars.
Page Visit ROAS Campaign Analytics The Return on Ad Spend (ROAS) for page visits.
Checkout ROAS Campaign Analytics The Return on Ad Spend (ROAS) for checkouts.
Custom ROAS Campaign Analytics The Return on Ad Spend (ROAS) for custom actions.
Total Video 3-Second Views Campaign Analytics The total number of video views lasting at least 3 seconds.
Total Video 100% Complete Views Campaign Analytics The total number of video views where users watched 100% of the video.
Total Video Average Watch Time in Seconds Campaign Analytics The average watch time for total video views in seconds.
Web Checkout Cost per Action in Micro Dollar Campaign Analytics The cost per action for web checkouts in micro dollars.
Web Checkout Return on Ad Spend (ROAS) Campaign Analytics Return on Ad Spend (ROAS) for web checkout, calculated as the ratio of revenue generated to ad spend.
Total Web Checkouts Campaign Analytics The total number of web checkouts attributed to Pinterest ads.
Total Web Checkout Value in Micro Dollar Campaign Analytics The total web checkout value in micro dollars for Pinterest ads.
Total Web Clicks to Checkout Campaign Analytics The total number of clicks leading to the checkout page on the website.
Total Web Click Checkout Value in Micro Dollar Campaign Analytics The total checkout value from web clicks in micro dollars.
Total Web Engagements Leading to Checkout Campaign Analytics The total web engagements leading to checkout.
Total Web Engagement Checkout Value in Micro Dollar Campaign Analytics The total web engagement checkout value in micro dollars.
Total Web View Checkout Campaign Analytics The total number of web view checkout events.
Total Web View Checkout Value in Micro Dollar Campaign Analytics The total value of checkout transactions on the web in micro dollars.
In-App Checkout Cost per Action in Micro Dollar Campaign Analytics The cost per in-app checkout action in micro dollars.
Cost per Lead Campaign Analytics The cost incurred per lead acquisition.
Showcase Pin Click-Throughs Campaign Analytics The number of click-throughs on showcase pins.
Total Checkout Conversion Rate Campaign Analytics The total checkout conversion rate for Pinterest ads.
Total View Category Conversion Rate Campaign Analytics The total conversion rate for views within a specific category.
Total Add to Cart Conversion Rate Campaign Analytics The overall conversion rate for adding products to the cart.
Total Signup Conversion Rate Campaign Analytics The overall conversion rate for signups on Pinterest ads.
Total Page Visit Conversion Rate Campaign Analytics The conversion rate based on total page visits for Pinterest ads.
Total Lead Conversion Rate Campaign Analytics The overall lead conversion rate for Pinterest ads.
Total Search Conversion Rate Campaign Analytics The total conversion rate for searches on Pinterest Ads.
Total Watched Video Conversion Rate Campaign Analytics The conversion rate of total watched videos in Pinterest ads.
Total Unknown Conversion Rate Campaign Analytics The conversion rate for unknown actions on Pinterest ads.
Total Custom Conversion Rate Campaign Analytics The total custom conversion rate for Pinterest ads.
Total Audience Audience Analytics The total number of your audience.
Your Engaged Audience Audience Analytics The total number of times your audience engaged.
Pinterest Total Audience Audience Analytics The total number of times all of pinterest audience.

List of Dimension

Name Category Description
Location Ad Analytics The location dimension for Pinterest ads targeting analytics.
Placement Ad Analytics The placement dimension for Pinterest ads analytics.
Country Ad Analytics The country dimension for Pinterest ads targeting analytics.
Region Ad Analytics The region dimension for Pinterest ads targeting analytics.
Targeted Interest Ad Group Analytics The targeted interest for Pinterest ad groups.
Geography Ad Group Analytics The geographic dimension for Pinterest Ad groups analytics.
Location Campaign Analytics The location dimension for Pinterest Campaign Analytics.
Targeted Interest Campaign Analytics The targeted interest for Pinterest Campaign Analytics.
Keyword Ad Analytics The keyword dimension for Pinterest ads analytics.
Pinner Interest Ad Analytics The dimension representing the interests of Pinterest users targeted by ads.
Audience Include Ad Analytics The dimension indicating whether an audience is included in the targeting for Pinterest ads.
Country Ad Group Analytics The country dimension for Pinterest ad groups targeting analytics.
Audience Include Ad Group Analytics The dimension indicating whether an audience is included in the targeting for Pinterest ad groups.
App Type Campaign Analytics The application type dimension for Pinterest Campaign Analytics.
Placement Campaign Analytics The placement dimension for Pinterest Campaign Analytics.
App Type Ad Analytics The application type dimension for Pinterest ads analytics.
Geography Ad Analytics The geographic dimension for Pinterest Ads analytics.
Age Bucket Ad Analytics The age group of the audience targeted in Pinterest ads.
Keyword Ad Group Analytics The keyword dimension for Pinterest ad groups analytics.
App Type Ad Group Analytics The application type dimension for Pinterest ad groups analytics.
Gender Ad Group Analytics The gender dimension for Pinterest Ad groups targeting analytics.
Pinner Interest Ad Group Analytics The dimension representing the interests of Pinterest users targeted by ad groups.
Keyword Campaign Analytics The keyword dimension for Pinterest Campaign Analytics.
Targeted Interest Ad Analytics The targeted interest for Pinterest ads.
Gender Ad Analytics The gender dimension for Pinterest Ads targeting analytics.
Location Ad Group Analytics The location dimension for Pinterest ad groups targeting analytics.
Placement Ad Group Analytics The placement dimension for Pinterest ad groups analytics.
Age Bucket Ad Group Analytics The age group of the audience targeted in Pinterest ad groups.
Region Ad Group Analytics The region dimension for Pinterest ad groups targeting analytics.
Country Campaign Analytics The country dimension for Pinterest Campaign Analytics.
Pinner Interest Campaign Analytics The dimension representing the interests of Pinterest users targeted by Ad Campaign.
Audience Include Campaign Analytics The dimension indicating whether an audience is included in the targeting for Pinterest Ad Campaign.
Category Audience Analytics The categorization of content that users interact with, representing various interests within the Pinterest platform.
Gender Audience Analytics Breakdown of audience by gender.
Gender Campaign Analytics The gender dimension for Pinterest Campaign Analytics.
Geography Campaign Analytics The geographic dimension for Pinterest Campaign Analytics.
Age Bucket Campaign Analytics The age group of the audience targeted in Pinterest Campaign Analytics.
Device Audience Analytics Types of devices used by the audience to access content.
City Audience Analytics Metropolitan areas targeted in Pinterest Audience Insights.
Region Campaign Analytics The region dimension for Pinterest Campaign Analytics.
Age Audience Analytics Age groups of the audience.
Country Audience Analytics Country of the audience.