Unlocking Business Potential: Leveraging Facebook Insights for Success
You are undoubtedly well aware of Facebook's significance to your entire online presence. With nearly 2 billion users, a huge number of customers use the website every day. Thus, having a dedicated page for your company is essential. And how can we monitor your page's engagement and success? Naturally, Facebook Insights! You can check how your Facebook page is performing and what needs to be optimised using a Facebook Insights dashboard.
9
Dimensions
74
Metrics
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Page Impressions
This historical widget quantifies the cumulative frequency of your Facebook page being viewed, reflecting its overall visibility and exposure to users across the platform. It provides essential insights into the reach and engagement levels of your page over time.
Engagement Rate
This historical widget shows your Facebook page's engagement rate. It is calculated by multiplying the result by 100 after dividing the overall engagement—which includes likes, comments, shares, and clicks—by the entire reach.
Available Metrics, Segments, & Dimensions
Users typically integrate the following metrics
and dimensions when compiling their Facebook Insights reports
Total Page Reach
The number of people (unique users) who had any content from your Page or about your Page enter their screen over the course of this dashboard's period. This includes posts, check-ins, ads, social information from people who interact with your Page, and more. Data is collected daily and cumulated over the period, so if a unique user had content from your Page enter their screen multiple times of the course of the period, they will be counted multiple times. Please note that this metric will only show data for actions that occurred during your selected time period.
Action Button Clicks
Total number of clicks on the Page CTA button by people who are logged in to Facebook. Please note that this metric will only show data for actions that occurred during your selected time period.
New Fans (New Page Likes)
The number of new people who have liked your Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Fans (Page Likes)
The number of people who have liked your Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Followers
The number of people who have followed your Page. When people like your Page, they also automatically \u201cfollow\u201d you. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Organic Reach
The number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker. These impressions can be Fans or non-Fans. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Organic Impressions
The number of times your posts were seen in News Feed or Ticker or on visits to your Page. These impressions can be Fans or non-Fans. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Paid Reach
The number of people who saw a sponsored story or Ad about your Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Viral Impressions
The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Views
The number of times a Page's profile has been viewed by logged in and logged out people. Please note that this metric will only show data for actions that occurred during your selected time period.
Total Actions on Page
The number of clicks on your Page's contact info and call-to-action button. Please note that this metric will only show data for actions that occurred during your selected time period.
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