Maximize Revenue with Google AdSense Ads
Google AdSense allows website owners to monetize their content by displaying targeted ads, generating passive income with minimal effort. It provides access to a vast network of advertisers, maximizing revenue potential based on user engagement.
15
Dimensions
26
Metrics
Available Metrics, Segments, & Dimensions
Users typically incorporate specific metrics and dimensions when compiling reports for their Google AdSense analytics.
Active View Measurability
Ratio of requests that were measurable for viewability.
Active View Time
Mean time an ad was displayed on screen.
Active View Viewability
Ratio of requests that were viewable.
Page Views
Number of page views.
Page Views CTR
Ratio of individual page views that resulted in a click.
Page Views RPM
Revenue per thousand page views. This is calculated by dividing the estimated revenue by the number of page views multiplied by 1000.
Page Views Spam Ratio
Fraction of page views considered to be spam. Only available to premium accounts.
Impressions
Impressions. An impression is counted for each ad request where at least one ad has been downloaded to the user’s device and has begun to load. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads.
Impressions RPM
Revenue per thousand ad impressions. This is calculated by dividing estimated revenue by the number of ad impressions multiplied by 1000.
Individual Ad Impressions
Ads shown. Different ad formats will display varying numbers of ads. For example, a vertical banner may consist of 2 or more ads. Also, the number of ads in an ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads, or image ads.
Individual Ad Impressions RPM
Revenue per thousand individual ad impressions. This is calculated by dividing estimated revenue by the number of individual ad impressions multiplied by 1000.
Individual Ad Impressions Spam Ratio
Fraction of ad impressions considered to be spam. Only available to premium accounts.
Ad Requests
Number of ad units that requested ads (for content ads) or search queries (for search ads). An ad request may result in zero, one, or multiple individual ad impressions depending on the size of the ad unit and whether any ads were available.
Ad Requests Coverage
Ratio of requested ad units or queries to the number returned to the site.
Matched Ad Requests
Requests that returned at least one ad.
Ads Clicks
Number of times a user clicked on a standard content ad.
Total Impressions
Impressions. An impression is counted for each ad request where at least one ad has been downloaded to the user’s device and has begun to load. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads.
Account Name
Account name. The members of this dimension match the values from Account.display_name.
Ad Client ID
Unique ID of an ad client. The members of this dimension match the values from AdClient.reporting_dimension_id.
Ad Format Code
Ad format code indicating the way an ad is shown to the users on your site (e.g. ON_PAGE, ANCHOR, INTERSTITIAL).
Ad Format Name
Localized ad format name indicating the way an ad is shown to the users on your site (e.g. In-page, Anchor, Vignette).
Ad Unit Size Name
Localized size of an ad unit (e.g. 728x90, Responsive).
Buyer Network IDD
Unique (opaque) ID of an ad network that returned the winning ads for an ad request.
Buyer Network Name
Name of an ad network that returned the winning ads for an ad request (e.g. Google AdWords). Note that unlike other NAME dimensions, the members of this dimension are not localized.
Creative Size Name
Localized creative size name (e.g. 728x90, Dynamic) of a served ad.
Requested Ad Type Code
Requested ad type code (e.g. IMAGE, RADLINK, OTHER).
Served Ad Type Code
Served ad type code (e.g. IMAGE, RADLINK, OTHER).
Bid Type Code
Type of a bid (e.g. cpc, cpm) for a served ad.
Country Code
CLDR region code of a user viewing an ad (e.g. US, FR).
Country Name
Localized region name of a user viewing an ad (e.g. United States, France).
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