Enhance Marketing Engagement with Omnisend Solutions
Omnisend streamlines email and SMS marketing, enabling businesses to engage customers through multiple channels. It offers automation features that save time and enhance targeting based on user behavior. With robust analytics, users can optimize campaigns for better performance and higher conversions.
25
Dimensions
11
Metrics
Available Metrics, Segments, & Dimensions
Users typically integrate the following metrics
and dimensions when compiling their Omnisend
reports.
Email Sent
The total number of emails successfully sent to recipients for the campaign.
Email Opened
The total number of emails opened by recipients for the campaign.
Email Bounced
The total number of emails that could not be delivered to recipients for the campaign.
Email Unsubscribed
The total number of recipients who unsubscribed from the mailing list after receiving the email for the campaign.
Email Click Rate
The percentage of successfully delivered emails that received at least one click on any link by recipients.
Email Complaint Rate
The percentage of recipients who marked the email as spam or complained about the email.
Campaign ID
The unique identifier for the email campaign.
Campaign Type
The type of email campaign (e.g., standard, automated).
From Name
The name displayed in the 'From' field of the email.
All Contacts
Indicates whether the email was sent to all contacts or specific segments.
Excluded Segments
The segments excluded from the email campaign.
Device
Device type breakdown for opened emails.
From Name
Device type breakdown for opened emails.
Year Of Week
Year of the week, formatted as YYYY
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