Boost Your Brand with Quora Ads

Quora Ads help you reach a targeted audience actively seeking information. With advanced targeting options, you can engage users based on their interests, demographics, and behaviors. Ads appear alongside high-quality content, increasing visibility and brand awareness. Drive more conversions and grow your business with Quora's unique advertising platform.
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Dimensions

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Metrics

Available Metrics, Segments, & Dimensions

Users typically incorporate specific metrics and dimensions when compiling reports for their Quara Ads analytics.

Account ID

The unique identifier for the account.

Account Name

The name of the account.

Account Currency

The currency used for the account.

Ad ID

The unique identifier for the ad.

Ad Name

The name of the ad.

Ad Set ID

The unique identifier for the ad set.

Ad Set Name

The name of the ad set.

Campaign ID

The unique identifier for the campaign.

Campaign Name

The name of the campaign

Landing URL

The landing URL for the ad.

Status

The current status of the campaign.

Year Month

Year Month eg. 201202

Month

Month eg. 02

Year Week

Year Week eg. 201232

Day Of Week Name

Day Of Week Name eg. Tuesday

Day Of Week Name(ISO)

Day Of Week Name eg. Tuesday(ISO)

Clicks

The total number of clicks.

Conversions

The total number of conversions.

Conversion Rate

The rate of conversions relative to the number of clicks.

Cost Per Click (CPC)

The cost per click.

Click Through Rate (CTR)

The click-through rate, or the ratio of clicks to impressions.

Daily Budget

The daily budget allocated to the campaign.

Impressions

The total number of times the ad was shown.

Lifetime Budget

The total lifetime budget allocated to the campaign.

Spend

The total spend amount for the campaign.

Leads Generated

The total number of leads generated.

Form Completion Rate

The rate of form completions relative to the number of leads.

Cost Per Lead

The cost per lead generated.

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