Targeted Advertising: Engage Communities on Reddit
Reddit Ads provide targeted marketing opportunities by allowing advertisers to reach specific subreddits and user interests, ensuring relevance. The platform's diverse ad formats, including image and video ads, help brands engage creatively with their audience. Additionally, Reddit's strong community focus fosters authentic interactions, driving higher engagement and conversions.
17
Dimensions
304
Metrics
Available Metrics, Segments, & Dimensions
Users typically incorporate specific metrics and dimensions when compiling reports for their Reddit Ads analytics.
Clicks
The total number of clicks.
Cost Per Click (CPC)
The average cost per click.
Click-Through Rate (CTR)
The percentage of users who clicked on the ad after viewing it.
Effective Cost Per Mille (eCPM)
The effective cost per thousand impressions.
Frequency
The average number of times each user saw the ad.
Reddit Leads
The total number of leads generated from Reddit ads.
Key Conversion Views
The total number of views that resulted in a key conversion.
Ad Account ID
ID of the ad account.
Campaign ID
ID of the campaign.
Gender
Gender of the audience.
Communitys
Community or subreddit
App Install Total Conversions
The total number of conversions tracked after app installs.
App Install Spend Credits ECPA
The effective cost per action (spend credits) tracked after app installs.
App Install SKAN Total Install CVR
The conversion rate of total installs tracked by SKAN (StoreKit Ad Network), expressed as a percentage.
App Install SKAN Total Conversion
The total number of conversions tracked by SKAN (StoreKit Ad Network) after app installs.
App Install MMP Search Count
The total number of searches performed by users tracked by the MMP after app installs.
App Install MMP App Launch Count
The total number of times the app was launched, tracked by the mobile measurement partner (MMP) after app installs.
App Install MMP Add to Cart CVR
The conversion rate of users who added items to their cart, tracked by the MMP, after app installs, expressed as a percentage.
App Install MMP Add Payment Info ECPA
The effective cost per action (adding payment information) tracked by the MMP after app installs.
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