Track Campaign Performance with Taboola
Track Campaign Performance with Taboola offers in-depth analytics to measure the effectiveness of your campaigns. Gain valuable insights into engagement, conversions, and audience behavior. Optimize your content strategy with real-time data and actionable metrics. Make informed decisions to maximize ROI and improve results.
30
Dimensions
23
Metrics
Consolidate your Taboola statistics into a single, understandable dashboard.
Improve efficiency with widgets preloaded with key KPIs. Just drag and drop and you're done, turning data tracking into a seamless experience. Easily extend your analysis.
Campaign ID
The campaign_id (A numeric string).
Campaign Name
Human-readable campaign name.
Available Metrics, Segments, & Dimensions
Users typically integrate the following metrics
and dimensions when compiling their Taboola reports
Traffic Allocation Mode
The traffic_allocation_mode campaign field.
Campaign Learning State
The learning state of the Campaign. Possible values: EMPTY_DISPLAY (aka NONE), EXPEDITED_LEARNING, LEARNING, LEARNING_COMPLETE, LEARNING_LIMITED (insufficient events for learning)
Alphabetic Site ID
Alphabetic Site ID (aka Account ID) e.g. 'demo-site'.
Site Name
Site Name e.g. 'Demo Site'.
Site ID
Numeric Site ID (aka Account ID) e.g. 1023.
Country Code
Machine-readable country name (2-letter code). See the Dictionary for a list of possible values.",
"id": "tbla:country".
Country Name
Human-readable country name. See the Dictionary for a list of possible values,
"id": "tbla:country_name"
Region Name
Human-readable region name (country-specific). See the Dictionary for a list of possible values,
"id": "tbla:region"
DMA Name
String\tHuman-readable DMA name (US-specific). See the Dictionary for a list of possible values. (Refer to the value property.)"
Day Of Week Name
Day Of Week Name eg. Tuesday"
Day Of Week Name(ISO)
Day Of Week Name eg. Tuesday(ISO)
Date
Day eg. 20121231
Clicks
The total number of clicks.
Impressions
The total number of impressions.
Visible Impressions
The total number of viewable impressions.
Spent
Total spent money on campaign bidding.
ROAS Clicks
Return On Ad Spend for Click Through Conversions (%)
ROAS Views
Return On Ad Spend for View Through Conversions (%)
CTR
Click Through Rate (%) (clicks/impressions)
Viewable CTR
Viewable Click Through Rate (%) (clicks/visible_impressions)
CPM
Cost Per 1000 Impressions (spent/impressions * 1000)
Viewable CPM
Cost Per 1000 Viewable Impressions (spent/visible_impressions * 1000),
"id": "tbla:vcpm"
CPC
(Actual) Cost Per Click (spent/clicks),
"id": "tbla:cpc"
CPA Clicks
Click Cost Per Action (Conversion) (Spent/Click Through Conversions) (considers conversions attributed via click throughs only)
CPA Click Action Count
Total number of click through actions (conversions) Look-back window is configurable per conversion rule (default = 30 days)
CPA View Action Count
Total number of view through actions (conversions) Look-back window is configurable per conversion rule (default = 24 hours)
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