Unbounce Analytics Tools offer detailed insights into landing page performance, allowing businesses to track key metrics like conversion rates. Users can easily visualize data to identify areas for optimization and improve user engagement. Integration with other marketing tools enhances overall strategy effectiveness and decision-making.
17
Dimensions
10
Metrics
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Conversion Rate
The conversion_rate in Unbounce measures the percentage of visitors who complete a desired action on a landing page, reflecting its effectiveness in converting traffic into leads or customers.
Conversions
The conversions metric represents the total number of successful actions (such as form submissions, purchases, or sign-ups) completed by visitors on a landing page.
Users typically integrate the following metrics and dimensions when compiling their Unbounce reports
Form Submits
The form_submits metric represents the total number of times visitors successfully submitted a form on a landing page, indicating engagement and lead generation.
Visitors
The visitors metric represents the total number of unique individuals who visit a landing page, providing insight into the page's reach and traffic volume.
Visits
The visits metric represents the total number of times a landing page is accessed, including multiple visits by the same user, indicating overall traffic volume.
Variants Count
variants_count refers to the total number of different versions or variations of a particular item, product, or entity.
Integrations Errors Count
integrations_errors_count refers to the total number of errors encountered during the process of integrating with external systems or services.
Name
Page Name
Has Results
The has_results dimension indicates whether a query or action has returned any data or results.
Page Created At
created_at refers to the date and time when a record, item, or entity was initially created.