Bing Webmaster Tools
Bing Webmaster Tools is a free service from Microsoft that helps website owners monitor, maintain, and troubleshoot their site's presence in the Bing search index.
Connecting Bing Webmaster Tools to Whatsdash allows you to pull key data on search performance, including search impressions, clicks, keywords, and crawling/indexing health. This is vital for ensuring your website is optimized for all major search engines and for cross-referencing performance against Google Search Console and GA4 data.
Why Connect Bing Webmaster Tools to Whatsdash?
Integrate your Bing Webmaster Tools data with Whatsdash enables you to verify your website is optimized for all major search engines.
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Complete Search Visibility: Gain a holistic view of your organic traffic, ensuring you don't overlook potential audience segments from the Bing search engine, which powers platforms like Yahoo! and DuckDuckGo.
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Keyword Performance Comparison: Compare ranking and click data for specific keywords on Bing versus Google (via Search Console data) to identify distinct opportunities and challenges on each platform.
📋 Steps to Integrate your Bing Webmaster Tools account to Whatsdash
✔️ Navigate to the 'Integrations' page using the Navigation bar.
✔️ Select Bing Webmaster Tools from the Available Integrations.
✔️ Click the + button to open the Microsoft authorization window.
✔️ You will be redirected to a Microsoft sign-in page. Select or enter the account that has administrative access to your website's property within Bing Webmaster Tools.
✔️ Grant Whatsdash the necessary permissions to Read your Bing Webmaster Tools data.
✔️ Once authenticated, you will be directed back to Whatsdash. Your Bing Webmaster Tools Integration will appear in the Connected Integrations list.
✔️ You can now create or customize dashboards using your Bing Webmaster Tools search performance and site health Metrics and Dimensions.
👉 How to visualize this data in your dashboard, visit the Dashboard Documentation Guide
🔗 Bing Webmaster Tools Metrics
The table below lists the Bing Webmaster Tools Metrics available through the Whatsdash Bing Webmaster Tools Integration.
| Name | Category | Why It’s Useful |
|---|---|---|
| Average Click Position | Rank And Traffic | Helps identify the average rank position where users click your site, showing how engaging your search results are. |
| Impressions | Rank And Traffic | Measures how often your site appears in search results, indicating visibility and reach. |
| Total URLs Discovered | Sitemaps | Tracks the total number of URLs Bing recognizes, useful for monitoring crawl coverage. |
| All Other Codes | CrawlStats | Highlights uncommon server response codes, helping identify unusual crawl behavior. |
| Blocked By Robots Txt | CrawlStats | Shows pages blocked from crawling, assisting in managing site accessibility. |
| Code2xx | CrawlStats | Indicates successful server responses — essential for verifying healthy pages. |
| Code301 | CrawlStats | Tracks permanent redirects, helping optimize link structure and SEO. |
| Code302 | CrawlStats | Tracks temporary redirects, helping ensure correct URL redirection practices. |
| Code4xx | CrawlStats | Captures client errors like 404s, helping fix broken or missing pages. |
| Crawl Errors | CrawlStats | Aggregates all crawl-related issues, crucial for maintaining crawl health. |
| Crawled Pages | CrawlStats | Shows how many pages Bingbot successfully crawled — vital for indexation monitoring. |
| DNS Failures | CrawlStats | Tracks DNS issues that prevent Bingbot from finding your site. |
| InIndex | CrawlStats | Displays how many pages are indexed, showing how much of your site is searchable. |
| InLinks | CrawlStats | Counts inbound links, important for understanding backlink strength. |
| Average Click Position for AllQuery | QueryStat | Indicates average ranking position for clicks from search queries, useful for SEO performance tracking. |
| Average Impression Position for AllQuery | QueryStat | Reveals how high your site appears for queries before clicks happen. |
| Clicks for AllQuery | QueryStat | Measures total clicks from Bing for specific search queries. |
| Impressions for AllQuery | QueryStat | Counts total times queries led to your site appearing in Bing results. |
| Average Click Position for AllPage | PageStat | Shows average user click position for your site pages in Bing. |
| Average Impression Position for AllPage | PageStat | Reveals the average visibility position for each page. |
| Clicks for AllPage | PageStat | Displays the total number of clicks per page, useful for tracking engagement. |
| Impressions for AllPage | PageStat | Tracks how many times each page appeared in search results. |
🔗 Bing Webmaster Tools Dimensions
The table below lists the Bing Webmaster Tools Dimensions available through the Whatsdash Bing Webmaster Tools Integration.
| Name | Why It’s Useful |
|---|---|
| Pages | Helps identify which pages attract the most visitors, supporting better content and SEO strategy. |
| Keywords | Reveals the top-performing search terms that drive traffic, allowing better keyword targeting and content planning. |
🔗 Explore More Integrations
Whatsdash supports a wide range of marketing, analytics, and eCommerce integrations to give you a holistic view of your business performance.
👉 Visit the Integrations Page to explore all available connections