Introduction
This inclusive guide provides everything to compile all insights into a captivating dashboard. However, if there's anything overlooked or if you have inquiries, feel free to contact us through the email at - contact@whatsdash.com.
Periodic Dashboard
To create a dashboard you must first log in with us. The dashboard page will appear as shown below.
Once click "New Dashboard" on the dashboard page, the user will be taken to the page shown below.
From there select "Blank Periodic Dashboard", then procced to input the dashboard name, time period and password (if you want protect it with password) as shown in the screenshot below.
Once you've set your dashboard preferences, proceed to add one or multiple data sources into the dashboard.
Upon selecting the "Next" button, the Dashboard will be displayed as shown in the screenshot below.
Preset Widget
Upon choosing the preset widget from the dashboard, it is necessary to select the data source.
Once the data source is selected, proceed to choose the Key Performance Indicator (KPI) to generate the widgets.
Based on the KPI, Preset Widget will be created as shown in the screenshot below.
Custom Widget
Upon choosing the custom widget from the dashboard, it is necessary to select the data source.
Once you've chosen the data source, proceed to select the widget types.
Upon selecting widget types to create a widget by specifying the widget title, metrics and dimensions.
Upon selecting the "Create" button, Custom Widget will be createded as shown in the screenshot below.
Static Widget
Upon choosing the static widget from the dashboard, it is necessary to select the widget types.
Once you've chosen the widget types, procced to input the "Widget Title".
Upon selecting the "Create" button, Static Widget will be createded as shown in the screenshot below.
Custom Metrics Widget
Upon choosing the custom metrics widget from the dashboard, it is necessary to select the data source.
Once you've chosen the data source, proceed to select the widget types.
Upon selecting widget types to create a widget by specifying the widget title and choose custom metrics.
Upon selecting the "Create" button, Custom Metrics Widget will be createded as shown in the screenshot below.
Campaign Dashboard
To create a dashboard you must first log in with us. The dashboard page will appear as shown below.
Once click "New Dashboard" on the dashboard page, the user will be taken to the page shown below.
From there select "Blank Campaign Dashboard", then procced to input the dashboard name, time period and password (if you want protect it with password) as shown in the screenshot below.
Once you've set your dashboard preferences, proceed to add one or multiple data sources into the dashboard.
Upon selecting the "Next" button, the Dashboard will be displayed as shown in the screenshot below.
Preset Widget
Upon choosing the preset widget from the dashboard, it is necessary to select the data source.
Once the data source is selected, proceed to choose the Key Performance Indicator (KPI) to generate the widgets.
Based on the KPI, Preset Widget will be created as shown in the screenshot below.
Custom Widget
Upon choosing the custom widget from the dashboard, it is necessary to select the data source.
Once you've chosen the data source, proceed to select the widget types.
Upon selecting widget types to create a widget by specifying the widget title, metrics and dimensions.
Upon selecting the "Create" button, Custom Widget will be createded as shown in the screenshot below.
Static Widget
Upon choosing the static widget from the dashboard, it is necessary to select the widget types.
Once you've chosen the widget types, procced to input the "Widget Title".
Upon selecting the "Create" button, Static Widget will be createded as shown in the screenshot below.
Custom Metrics Widget
Upon choosing the custom metrics widget from the dashboard, it is necessary to select the data source.
Once you've chosen the data source, proceed to select the widget types.
Upon selecting widget types to create a widget by specifying the widget title and choose custom metrics.
Upon selecting the "Create" button, Custom Metrics Widget will be createded as shown in the screenshot below.
Facebook Insights
The integration of "Facebook Insights" Connector seamlessly connects your Facebook account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Facebook Insights from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Facebook Insights as per below screen shot.
Facebook Insights metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| New Fans (New Page Likes) | Page | The number of new people who have liked your Page. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Unlikes | Page | Page Unlikes Unique & Page Unlikes |
| Page Organic Impressions | Page | The number of times your posts were seen in News Feed or Ticker or on visits to your Page. These impressions can be Fans or non-Fans. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Viral Impressions | Page | The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Organic 30sec. Views | Page Video | Total number of times page's videos have been viewed to the end, or viewed for more than 30 seconds by organic reach. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Video Views | Page Video | Total number of times page's videos have been viewed for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Views | Page | The number of times a Page's profile has been viewed by logged in and logged out people. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Average Reach Per Post | Posts | - |
| Post Engage User | Posts | - |
| Post Impressions | Posts | - |
| Post Video Views | Post Video | The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first. Please note that this metric will only show data for videos published during your selected time period. |
| Post Paid Video Views | Post Video | The number of times your video was viewed via paid impression for 3 seconds or more. Please note that this metric will only show data for videos published during your selected time period. |
| Page Engagement | Page | The number of times people clicked on any of your content. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Engagement Rate | Page | The number of people who engaged with your Page divided by the number of people who saw any of your content. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Fans (Page Likes) | Page | The number of people who have liked your Page. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Paid Reach | Page | The number of people who saw a sponsored story or Ad about your Page. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Reach | Page | The number of people (unique users) who had any content from your Page or about your Page enter their screen over the last daily period. This includes posts, check-ins, ads, social information from people who interact with your Page, and more. |
| Page Negative Feedback | Page | The number of times people took a negative action (e.g., un-liked or hid a post). Please note that this metric will only show data for actions that occurred during your selected time period. |
| Mobile Check-ins | Checkins | The number of times people checked into a place using mobile phones. Please note that this metric will only show data for check-ins that occurred during your selected time period. |
| Unique Check-ins | Checkins | The number of people who checked into a place. Please note that this metric will only show data for check-ins that occurred during your selected time period. |
| Page Total 30sec. Video Views | Page Video | Total number of times page's videos have been viewed for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Auto-Played 30sec. Views | Page Video | Total number of times page's autoplayed videos have been viewed to the end, or viewed for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Paid 30sec. Views | Page Video | Total number of times page's promoted videos have been viewed to the end, or for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Auto-Played Video Views | Page Video | Total number of times page's autoplayed videos have been viewed for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Organic Video Views | Page Video | Total number of times page's videos have been viewed for more than 3 seconds by organic reach. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Unique Video Views | Page Video | Total number of times page's videos have been played for unique people for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Average Comments Per Post | Posts | - |
| Average Shares Per Post | Posts | - |
| Post Organic Reach | Posts | - |
| Post Viral Reach | Posts | - |
| Angry | Reactions | Total post "angry" or "anger" reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. |
| Total Reactions | Reactions | Total post reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. |
| Post Unique Video Views | Post Video | The number of unique users who viewed your video at least once. Please note that this metric will only show data for videos published during your selected time period. |
| Total Social Impact | Custom | The total number of reactions on all posts, plus all the shares and all the page likes for the period. |
| Page Engaged Users | Page | The number of people who engaged with your Page. Engagement includes any click. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Followers | Page | The number of people who have followed your Page. When people like your Page, they also automatically “follow” you. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Paid Impressions | Page | The number of impressions of a Sponsored Story or Ad pointing to your Page. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Viral Reach | Page | The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Unique Mobile Check-ins | Checkins | The number of people who checked into a place using mobile phones. Please note that this metric will only show data for check-ins that occurred during your selected time period. |
| Check-ins | Checkins | The number of times people checked into a place. Please note that this metric will only show data for check-ins that occurred during your selected time period. |
| Page Positive Feedback | Page | The number of times people took a postive action (liked, commented, shared, rsvp, answered a questions or claimed an offer). Please note that this metric will only show data for actions that occurred during your selected time period. |
| Total Actions on Page | Page | The number of clicks on your Page's contact info and call-to-action button. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Unique Video 30sec. Views | Page Video | Total number of times page's videos have been played for unique people to the end, or viewed for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Clicked-to-Play Video Views | Page Video | Total number of times page's videos have been viewed after the user clicks on play for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Paid Video Views | Page Video | Total number of times page's promoted videos have been viewed for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Average Likes Per Post | Posts | - |
| Posts Count | Posts | - |
| Post Organic Impressions | Posts | - |
| Post Paid Reach | Posts | - |
| Post Reach | Posts | - |
| Post Viral Impressions | Posts | - |
| Posts Likes | Posts | - |
| Wow | Reactions | Total post "wow" reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. |
| Post Auto-Played Video Views | Post Video | Number of times your video started automatically playing and people viewed it for more than 3 seconds. Please note that this metric will only show data for videos published during your selected time period. |
| Post Comment | Posts | - |
| Consumptions Per 1000 Impressions | Custom | The total number of Page or Post consumptions divided by 1000 Impressions. |
| Page Stories | Page | The number of stories created about your Page. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Action Button Clicks | Page | Total number of clicks on the Page CTA button by people who are logged in to Facebook. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Impressions | Page | The total number of impressions seen of any content associated with your Page. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Organic Reach | Page | The number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker. These impressions can be Fans or non-Fans. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Page Clicked-to-Play 30sec. Views | Page Video | Total number of times page's videos have been viewed to the end, or viewed after the user clicks on play for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. |
| Post Paid Impressions | Posts | - |
| Haha | Reactions | Total post "haha" reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. |
| Loves | Reactions | Total post "love" reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. |
| Sad | Reactions | Total post "sad" or "sorry" reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. |
| Post Clicked-to-Play Video Views | Post Video | Number of times people clicked to play your video and viewed it more than 3 seconds. Please note that this metric will only show data for videos published during your selected time period. |
| Post Organic Video Views | Post Video | The number of times your video was organically viewed for 3 seconds or more. Please note that this metric will only show data for videos published during your selected time period. |
| Post Shares | Posts | - |
List of Dimension
| Name | Category |
|---|---|
| City | |
| Likes Sources | |
| Age Gender | |
| Story Type | |
| Language | |
| Feedback Type | |
| Post | |
| Country |
Instagram Insights
The integration of "Instagram Insights" Connector seamlessly connects your Instagram account (linked with facebook) to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Instagram Insights from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Instagram Insights as per below screen shot.
Instagram Insights metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Post Count | Account | The total number of posts published by your account during the period. |
| Followers | Account | The total number of people who follow your account. |
| Comments | Engagement | The total number of comments on your posts. Please note that this metric will not include carousel children posts, but will include replies. |
| Page Engagement Rate | Engagement | The rate at which users engaged with your posts, including Reels. This is calculated by adding together the total number of likes, comments, shares and saves, and dividing the result by the total number of page impressions. |
| Follower Engagement Rate | Engagement | The rate at which your followers engaged with your posts. This is calculated by adding together the total number of likes, comments, saves and shares, and dividing the result by your number of followers. |
| Likes | Engagement | The total number of people who liked your posts. Please note that this metric will not include carousel children posts and promoted posts, but will include likes on replies. |
| Post Engagement Rate | Engagement | The rate at which users engaged with your posts, excluding Reels. This is calculated by adding together the total number of likes, comments, shares and saves, and dividing the result by the total number of post impressions. |
| Website Clicks | Engagement | The total number of clicks on the website link in your account's profile. |
| Impressions | Performance | The total number of impressions for your posts (photo, video or carousel album). |
| Post Impressions | Performance | The total number of impressions for your posts, excluding Reels. |
| Reach | Performance | The total number of unique accounts that have seen your posts (photo, video or carousel album). |
| Video Views | Performance | The total number of times your video has been seen. This will return a zero for videos in carousel albums. |
| Engagement | Engagement | The total number of likes, comments, saves and shares on your posts. |
| Saves | Engagement | The number of saves of your content minus the number of unsaves. |
| Engagement Rate | Engagement | The rate at which users engaged with your posts. This is calculated by adding together the total number of likes and comments, and dividing the result by the total number of post impressions. |
| Shares | Engagement | The number of shares of your post. |
| Page Impressions | Performance | The total number of impressions for your Instagram page, including Reels. |
| Reel Views | Performance | The number of times the reels starts to play after an impression is already counted. |
| Total Views | Performance | The total number of times your video and reels have been seen. |
| Profile Views | Performance | The total number of users who have viewed your account's profile. |
List of Dimension
| Name | Description |
|---|---|
| Gender | Your account follower's gender. |
| City | The cities in which your account followers live. |
| Country | The countries in which your account followers live. |
| Hashtag | The hashtag used in your posts. |
| Post with image | The post caption and image. |
| Age | Your account follower's age. |
| Post Name | The caption of the post. |
| Post Type | The type of post. |
| Post Link | The link for your post. |
Youtube
The integration of "Youtube" Connector seamlessly connects your Google account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Youtube from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Youtube as per below screen shot.
Youtube metrics and dimensions -
List of Metrics
| Name | Category |
|---|---|
| Comments Count | Engagement |
| Average View Duration Seconds | Watch time |
| Likes | Engagement |
| Subscribers Gained | Engagement |
| Subscribers Lost | Engagement |
| Views | View |
| Estimated Minutes Watched | Watch time |
| Dislikes | Engagement |
| Shares | Engagement |
List of Dimension
| Name | Category |
|---|---|
| Insight Playback Location Type | Playback Locations |
| Sharing Service | Engagement and content sharing |
| Insight Traffic Source Type | Traffic Sources |
| Country | Geographic areas |
Pinterest Insights
The integration of "Pinterest Insights" Connector seamlessly connects your Pinterest account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Pinterest Insights from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Pinterest Insights as per below screen shot.
Pinterest Insights metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Impressions | User Analytics | The total number Impressions. |
| Engagement | User Analytics | The total number of engagements. |
| Engagement Rate | User Analytics | The ratio of engagements (as persentage). |
| Outbound Clicks | User Analytics | The total number of closeups. |
| Outbound Clicks Rate | User Analytics | The closeup rate (as percentage). |
| Pin Clicks | User Analytics | The total number clickthroughs |
| Pin Click Rate | User Analytics | The clickthrough rate(as persentage). |
| Save | User Analytics | The total number of saves. |
| Save Rate | User Analytics | The save rate(as persentage). |
| Video Average Watch Time | User Analytics | The average watch time of videos on Pinterest. |
| Video 50% Watch | User Analytics | The average watch time for videos where at least 50% of the content is viewed. |
| 95th Percentile View Count | User Analytics | The 95th percentile of the view count. |
| Video Start | User Analytics | The percentage of users who start watching a video. |
| Video 10s Views | User Analytics | The number of times people watched your videos for at least 10 seconds. |
| Video Media Response Rate | User Analytics | The video media response rate. |
| Video 50% Watch | Pin Analytics | The average watch time for videos where at least 50% of the content is viewed. |
| 95th Percentile View Count | Pin Analytics | The 95th percentile of the view count. |
| Save | Pin Analytics | The total number of saves. |
| Video Start | Pin Analytics | The percentage of users who start watching a video. |
| Video Media Response Rate | Pin Analytics | The video media response rate. |
| Pin Clicks | Pin Analytics | The total number clickthroughs |
| Outbound Clicks | Pin Analytics | The total number of closeups. |
| Impressions | Pin Analytics | The total number Impressions. |
| Video 10s Views | Pin Analytics | The number of times people watched your videos for at least 10 seconds. |
| Save Rate | Pin Analytics | The save rate(as persentage). |
| Video Average Watch Time | Pin Analytics | The average watch time of videos on Pinterest. |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Date | User Analytics | The date associated with the metric. |
| Date | Pin Analytics | The date associated with the metric. |
| Link | Pin Analytics | The URL associated with the Pinterest Pin. |
| Title | Pin Analytics | The title of the Pinterest Pin as specified by the creator. |
| Type | Pin Analytics | The type of media associated with a pin. |
LinkedIn Pages
The integration of "LinkedIn Pages" Connector seamlessly connects your LinkedIn account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of LinkedIn Pages from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with LinkedIn Pages as per below screen shot.
Linkedin Pages metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Clicks | Post | The number of times people clicked on your posts. |
| Comments | Post | The number of comments people posted on your posts. |
| Engagement | Post | The total engagement your post received. This is the sum of the total number of Clicks, Likes, Comments, and Shares. |
| Engagement Rate | Post | The rate at which people engaged with your post. This is calculated by adding together your total number of Clicks, Likes, Comments, and Share, and dividing the result by the number of Impressions. |
| Impressions | Post | The number of impressions your posts received. |
| Likes | Post | The number of people who liked your posts. |
| Shares | Post | The number of shares your posts received. |
| Follower Engagement Rate | Follower | The rate at which your followers engaged with your post. This is calculated by adding together the total number of Clicks, Likes, Comments, and Share, and dividing the result by your number of Followers. |
| Followers | Follower | Number of followers. |
| Engaged Viewers | Video | The number of unique viewers who made engaged plays on the video. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric. |
| Time Watched | Video | The time the video was watched. Video auto-looping will continue to increase this metric for each subsequent play. |
| Video Views | Video | The number of times people viewed your videos for at least 3 seconds. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric. |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Post with image | Post | The post name and image. |
| Video | Video | The name and thumbnail of all your video posts. |
Google Analytics 4
The integration of "Google Analytics 4" Connector seamlessly connects your Google account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Google Analytics 4 from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Google Analytics 4 as per below screen shot.
Google Analytics 4 metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Add-to-carts | Ecommerce | The number of times users added items to their shopping carts. |
| Advertiser Ads Cost Per Click | Advertising | The average cost you paid per click for your advertising campaign through an Ads platform (e.g., The Google Ads cost per click metric applies to Google Ads). |
| Average purchase revenue per user | Revenue | The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected. |
| Bounce rate | Session | The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounced. |
| Cost per purchase | Conversions | The total cost divided by the number of purchase conversions. |
| Engaged sessions | Session | The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views. |
| Engaged sessions per user | Acquisition | Number of engaged sessions per user (Engaged sessions/Users). |
| Item list clicks | Ecommerce | The number of times users clicked an item when it appeared in a list. |
| Items purchased | Ecommerce | The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events. |
| Item promotion views | Ecommerce | The number of times an item promotion was viewed. |
| Purchase-to-view rate | Ecommerce | The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s). |
| Session conversion rate | Acquisition | The percentage of sessions in which any conversion event was triggered. |
| Shipping amount | Ecommerce | Shipping amount associated with a transaction. Populated by the 'shipping' event parameter. |
| Total revenue | Revenue | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue). |
| Active users | User | The number of distinct users who visited your site or app. |
| Margin | Advertising | (Total revenue - Ads cost /Total revenue). |
| Average purchase revenue | Revenue | The average purchase revenue in the transaction group of events. |
| Cart-to-view rate | Ecommerce | The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart. |
| First-time purchasers per new user | User | The average number of first-time purchasers per new user. |
| Views | Page / screen | The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. |
| Scrolled Users | User | The number of unique users who scrolled down at least 90% of the page. |
| Transactions | Ecommerce | The number of times users completed a purchase. This is calculated by adding all purchase events (in-app purchase, e-commerce purchase, purchase, app store subscription renewal, app store subscription conversion, refund). |
| Transactions per purchaser | Ecommerce | The average number of transactions per purchaser. |
| Cost Per Conversion | Advertising | Cost per conversion is ad cost divided by conversions. |
| Average session duration | User | The average duration (in seconds) of users' sessions |
| Checkouts | Ecommerce | The number of times users started the checkout process. |
| Conversions | Event | The number of events marked as conversions. |
| purchase | Conversions | The number of purchase conversions |
| E-commerce purchases | Ecommerce | The number of times users completed a purchase. This metric counts 'purchase' events |
| Engagement rate | Session | The percentage of engaged sessions. This is calculated by dividing the number of engaged sessions by the total number of sessions. |
| Event count per user | Event | The average number of events per user (Event count divided by Total users). |
| Event value | Event | The sum of the value attributed to an event. |
| First-time purchaser conversion % | User | The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first-time purchasers. |
| First-time purchasers | User | The number of users that completed their first purchase event. |
| Item views | Ecommerce | The number of times the item details were viewed. |
| Item promotion clicks | Ecommerce | The number of times an item promotion was clicked. |
| Views per session | Page / screen | The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions. |
| Sessions | Session | The number of sessions that began on your site or app. |
| Sessions per user | Acquisition | The average number of sessions per user (Sessions divided by Active Users). |
| User conversion rate | Acquisition | The percentage of users who triggered any conversion event. |
| Advertiser Ads Clicks | Advertising | The total number of times users clicked on your advertising campaign through an Ads platform (e.g., The Google Ads clicks metric applies to Google Ads). |
| Advertiser Ads Cost | Advertising | The total amount you paid for your advertising campaign through an Ads platform (e.g., The Google Ads cost metric applies to Google Ads). |
| Advertiser Ads Impressions | Advertising | The total number of times your advertising campaign was shown to users through an Ads platform (e.g., The Google Ads impressions metric applies to Google Ads). |
| CTR (%) | Advertising | Percentage of ad impressions that resultated in a click (Number of clicks / Ads impression *100%). |
| Average engagement time per session | User | User engagement duration per session. |
| Event count | Event | The number of times your users triggered an event. |
| Events per session | Event | The average number of events per session (Event count divided by Sessions). |
| Item list views | Ecommerce | The number of times the item list was viewed. |
| Item revenue | Ecommerce | The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values |
| New users | User | The number of users who interacted with your site or launched your app for the first time. |
| % New Users | User | The percentage of your new users compared to your total users |
| Purchase revenue | Ecommerce | The total revenue attributed to e-commerce purchases made in your app or site. This is calculated by summing the revenue coming from in-app purchase, e-commerce purchase, and purchase events. |
| Purchaser conversion % | User | The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers. |
| Return On Ad Spend ($) | Advertising | The return on ad spend, calculated as the revenue for selected conversions divided by the total cost for your ads. |
| Tax amount | Ecommerce | Tax amount associated with a transaction. Populated by the 'tax' event parameter. |
| Total purchasers | User | The number of users that logged purchase events for the time period selected. |
| Total users | User | The number of unique users who have logged an event. |
| User engagement duration | User | The total amount of time (in seconds) your website or app was in the foreground of users’ devices. |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Interest | Ecommerce | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'. |
| Day of week | Time | The day of the week Name. It returns values string of the name with Sunday as the first day of the week. |
| First user source / medium | Traffic source | The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'. |
| Google Ads Keyword text | Google Ads | The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. |
| Hour | Time | The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone. |
| Item category | Ecommerce | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. |
| Item category 2 | Ecommerce | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. |
| Item category 4 | Ecommerce | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4. |
| Session campaign | Traffic source | The campaign that initiated a session on your website or app. |
| Continent | Geography | The continent from which the user activity originated. For example, 'Americas' or 'Asia'. |
| First user Google Ads account name | Google Ads | The Account name from Google Ads that first acquired the user. |
| Google Ads ad group name | Google Ads | The ad group name attributed to the conversion event. |
| Campaign | Attribution | The name of the marketing campaign. Present only for conversion events. |
| First user source | Traffic source | The source by which the user was first acquired. |
| Full page URL | Page / screen | The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. |
| Language | Platform / device | The language setting of the user's browser or device. e.g. English |
| Link classes | Link | The HTML class attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'. |
| Link ID | Link | The HTML id attribute for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'. |
| Device | Platform / device | The branded device name (examples: Galaxy S10 or P30 Pro). |
| Screen resolution | Platform / device | The screen resolution of the user's monitor. For example, 1920x1080. |
| Session Google Ads ad network type | Google Ads | The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Page path + query string and screen class | Page / screen | The web page path or app screen class. |
| Gender | Demographics | User gender. |
| Browser | Platform / device | The browsers used to view your website. |
| Campaign ID | Google Ads | The identifier of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. |
| Default channel grouping | Attribution | The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
| First user default channel grouping | Traffic source | The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
| Google Ads customer ID | Google Ads | The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts. |
| First user campaign | Traffic source | The campaign by which the user was first acquired. |
| First user Google Ads ad network type | Google Ads | The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Hostname | Page / screen | Includes the subdomain and domain names of a URL; for example, the Host Name of https://www.example.com/contact.html is https://www.example.com. |
| Item category 3 | Ecommerce | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. |
| Transaction ID | Ecommerce | The ID of the ecommerce transaction. |
| City | Geography | The city from which the user activity originated. |
| Content group | Page / screen | The name of a collection of content. |
| Device model | Platform / device | The mobile device model (example: iPhone 10,6). |
| First user Google Ads campaign type | Google Ads | The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043. |
| Link domain | Link | The destination domain of the outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'. |
| Medium | Attribution | The medium attributed to the conversion event. |
| Page path without query string | Page / screen | The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us. |
| Session default channel grouping | Traffic source | The default channel grouping that initiated a session on your website or app. |
| Session manual ad content | Session | The ad content that led to a session. Populated by the utm_content parameter. |
| Page path and screen class | Page / screen | The page path (web) or screen class (app) on which the event was logged. |
| Video URL | Video | The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'. |
| First user Google Ads ad group name | Google Ads | The Ad Group Name in Google Ads that first acquired the user. |
| First user source platform | Traffic source | The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs |
| Operating system | Platform / device | The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android. |
| Method | General | The method by which an event was triggered. Populated by the event parameter 'method'. |
| Session Google Ads keyword text | Google Ads | The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323. |
| Shipping tier | Ecommerce | The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter. |
| Source / medium | Attribution | The combined values of the dimensions 'source' and 'medium'. |
| Video title | Video | The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'. |
| Year | Time | The four-digit year of the event e.g. 2020. |
| First user medium | Traffic source | The medium by which the user was first acquired. |
| Month | Time | The month of the event, a two digit integer from 01 to 12. |
| OS version | Platform / device | The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1. |
| Page path + query string | Page / screen | The web pages visited, listed by URI. The URI is the portion of a page's URL following the domain name; for example, the URI portion of https://www.example.com/contact.html is /contact.html. |
| New / established | User | New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'. |
| Percent scrolled | General | The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'. |
| Session source platform | Traffic source | The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs |
| Item ID | Ecommerce | The ID of the item. |
| File extension | General | The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'. |
| First user Google Ads campaign | Google Ads | Name of the Google Ads marketing campaign that first acquired the user. |
| Region | Geography | The geographic region from which the user activity originated, derived from their IP address. |
| Search term | General | The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'. |
| Order coupon | Ecommerce | Code for the order-level coupon. |
| Item brand | Ecommerce | Brand name of the item. |
| Session Google Ads campaign type | Google Ads | The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043. |
| Source | Attribution | The source attributed to the conversion event. |
| First user Google Ads query | Google Ads | The search query that first acquired the user. |
| Item promotion name | Ecommerce | The name of the promotion for the item. |
| Item variant | Ecommerce | The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter. |
| Device category | Platform / device | The type of device: Desktop, Tablet, or Mobile. |
| Event name | Event | The name of the triggered event. |
| Outbound | Custom | Returns 'true' if the link lead to a site is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'. |
| Google Ads ad network type | Google Ads | The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Page location | Page / screen | The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'. |
| Stream ID | Platform / device | The numeric data stream identifier for your app or website. |
| Content type | Page / screen | The category of the selected content. |
| Country | Geography | The country from which the user activity originated. |
| Date | Time | The date of the event, formatted as YYYYMMDD. |
| First user Google Ads keyword text | Google Ads | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323. |
| Is conversion event | Event | The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568. |
| Item name | Ecommerce | The name of the item. |
| File name | General | The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'. |
| Property Name | General | The name of the property or app. |
| Google Ads query | Google Ads | The search query that led to a conversion event. |
| Item affiliation | Ecommerce | The name or code of the affiliate (partner/vendor |
| Session Google Ads campaign | Google Ads | The Campaign name for the Google Ads Campaign that led to this session. |
| Link URL | Link | The full url for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'. |
| Video provider | Video | The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'. |
| Session Google Ads query | Google Ads | The search query that led to the session. |
| Session manual term | Session | The term that led to a session. Populated by the utm_term parameter. |
| Source platform | Attribution | The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs |
| Session Google Ads account name | Google Ads | The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API. |
| Session Google Ads ad group name | Google Ads | The Ad Group Name in Google Ads for a session. |
| Session source / medium | Traffic source | The combined values of the dimensions 'sessionSource' and 'sessionMedium'. |
| Page title and screen name | Page / screen | The web page title or app screen name. |
| Device brand | Platform / device | Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile). |
| Mobile model | Platform / device | The mobile device model name (examples: iPhone X or SM-G950F). |
| Operating system with version | Platform / device | The operating system and version. For example, Android 10 or Windows 7. |
| Page referrer | Page / screen | The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'. |
| Page title | Page / screen | The web page titles used on your site. |
| Page title and screen class | Page / screen | The page title (web) or screen class (app) on which the event was logged. |
| Item category 5 | Ecommerce | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5. |
| Item list name | Ecommerce | The name of the item list. |
| Session source | Traffic source | The source that initiated a session on your website or app. |
| Landing page | Page / screen | The page path + query string associated with the first pageview in a session. |
| Link text | Link | The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'. |
| Session medium | Traffic source | The medium that initiated a session on your website or app. |
| Age | Demographics | User age brackets. |
| Platform | Platform / device | The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId. |
| Stream name | Platform / device | The data stream name for your website or app. |
| Week | Time | The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days. |
Facebook Ads
The integration of "Facebook Ads" Connector seamlessly connects your Facebook account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Facebook Ads from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Facebook Ads as per below screen shot.
Facebook Ads metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Cost per 3-Second Video View | Engagement | The average cost for each 3-second video view. |
| Appointments Scheduled | Conversion | The number of schedule events tracked by the pixel on your website and attributed to your ads. |
| 30-Second Video Views | Engagement | The number of times the video was watched for a total of at least 30 seconds, or for nearly its total length, whichever is shortest. |
| Applications Submitted | Conversion | The number of submit application events tracked by the pixel on your website and attributed to your ads. |
| 3-Second Video Views | Engagement | The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first. |
| Actions | Performance | The total number of actions that users took that can be directly attributed to the ads. Actions can include anything from engagement, clicks or conversions. |
| Applications Submitted Conversion Value | Conversion | The total value of submit application events tracked with the conversions objective. |
| Appointments Scheduled Conversion Value | Conversion | The total value of schedule events tracked with the conversions objective. |
| Cost per Applications Submitted | Conversion | The average cost of each submit application event. |
| Cost per Event Response | Engagement | The average cost for each event response. |
| Cost Per Inline Post Engagement | Engagement | The average cost of each inline post engagement. |
| Cost per landing page view | Engagement | The average cost for each landing page view. |
| Cost per Outbound Click | Engagement | The average cost for each outbound click. |
| Cost per Post Engagement | Engagement | The average cost of each post engagement. |
| Cost per Post Share | Engagement | The average cost of each post share. |
| Cost per Website Checkout Initiated | Conversion | The average cost of each initiated website checkout. |
| Cost per Website Purchase | Conversion | The average cost of each website purchase. |
| CTR (Link Click-Through Rate) | Engagement | The percentage of times users saw the ad and completed a link click. |
| Frequency | Performance | The average number of times each user saw the ad. |
| Inline Post Engagement | Engagement | The total number of actions that users took involving the ads (or all posts, in some cases). |
| Link Clicks | Engagement | The number of clicks on ad links to select destinations or experiences, on or off Facebook-owned properties. |
| Location Searches | Conversion | The number of find location events tracked by the pixel on your website and attributed to your ads. |
| Page Likes | Engagement | The number of likes of your Facebook Page attributed to your ads. |
| People Taking Actions | Performance | The total number of users who took an action that can be attributed to the ads. |
| Products Customized | Conversion | The number of customize product events tracked by the pixel on your website and attributed to your ads. |
| ROI (Return on investment in %) | Conversion | Calculated by subtracting the derived cost of the ad campaign from the conversion values for all conversions, and then dividing this total by the derived cost of the ad campaign. |
| Amount Spent | Performance | The estimated total amount of money spent on the campaign, ad set or ad during its schedule. |
| Unique Clicks (All) | Engagement | The total number of unique users who clicked on the ad. |
| Website Purchases Conversion Value | Conversion | The total value of website purchases conversions. |
| Website Registration Completed | Conversion | The number of complete registration events tracked by the pixel on your website and attributed to your ads. |
| Clicks (All) | Performance | The total number of times users have clicked on an ad. |
| Contacts | Conversion | The number of contact events tracked by the pixel on your website and attributed to your ads. |
| Contacts Conversion Value | Conversion | The total value of contact events tracked with the conversions objective. |
| Cost per Contacts | Conversion | The average cost of each contact event. |
| CPC (Cost per Inline Link Click) | Engagement | The average cost for each inline link click. |
| Cost per Page Mention | Engagement | The average cost of each Facebook Page mention. |
| Cost per ThruPlay | Engagement | The average cost for each ThruPlay. |
| Cost Per Unique Action | Performance | The cost divided by the total number of users who took an action that can be attributed to the ads. |
| Cost per Website Registration Completed | Conversion | The average cost of each website registration completed. |
| Event Responses | Engagement | The number of people who responded Interested or Going to your Facebook event, attributed to your ads. |
| Link Clicks Conversion Rate | Conversion | Calculated by dividing the number of conversions by the number of Link Clicks. |
| Outbound Clicks | Engagement | The number of clicks on links that take people off Facebook-owned properties. The metric includes clicks on links that appear in the displayed ad, as well as links in extended experiences such as Canvas, collections or Facebook forms. |
| Return on Ad Spend (ROAS in $) | Conversion | The total return on ad spend (ROAS) from website conversions. This is based on the value of all conversions recorded by the Facebook pixel on the website and attributed to the ads divided by the cost (in currency). |
| ThruPlays | Engagement | The number of times your video was played to completion, or for at least 15 seconds. |
| Total Leads | Conversion | The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by the pixel on your website and attributed to your ads. |
| Website Adds To Cart | Conversion | The number of add to cart events tracked by the pixel on your website and attributed to your ads. |
| Website Leads | Conversion | The number of lead events tracked by the pixel on your website and attributed to your ads. |
| Cost per Appointments Scheduled | Conversion | The average cost of each schedule event. |
| Cost per On-Facebook Lead | Conversion | The average cost of each On-Facebook Lead. |
| Cost per Page Like | Engagement | The average cost for each Facebook Page like. |
| Cost per Post Comment | Engagement | The average cost for each post comment. |
| Cost per Subscriptions | Conversion | The average cost of each subscribe event. |
| Cost per Total Leads | Conversion | The average cost of each subscribe event. |
| Cost per Website Add To Cart | Conversion | The average cost of each website add to cart. |
| Cost per Website Content Views | Conversion | The average cost of each website content view. |
| Cost Per Unique Click (All) | Engagement | The average cost for each unique click (all). |
| CPM (Cost per 1000 Impressions) | Performance | The average cost for 1,000 impressions. |
| CTR (All) | Performance | The percentage of times users saw the ad and performed a click (all). |
| Landing page views | Engagement | The number of times a person viewed your ad's destination URL (the landing page) after clicking on the ad. |
| On-Facebook Leads | Conversion | The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads. |
| Outbound CTR | Engagement | The percentage of times people saw your ad and performed an outbound click. |
| Post Comments | Engagement | The number of comments on your ads. |
| Post Shares | Engagement | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. |
| Reach | Performance | The total number of users who saw the ads at least once. Note: Reach is different from Impressions, because impressions can include multiple views of the ads by the same users. |
| Subscriptions | Conversion | The number of subscribe events tracked by the pixel on your website and attributed to your ads. |
| Total Conversion Value | Performance | The total value of all conversions that can be directly attributed to the ad. |
| Unique Link Clicks | Engagement | The number of people who performed a link click. |
| Video Watches at 100% | Engagement | The number of times the video was watched at 100% of its length, including watches that skipped to the end. |
| Website Checkouts Initiated | Conversion | The number of initiated checkout events tracked by the pixel on your website and attributed to your ads. |
| Website Content Views | Conversion | The number of view-content events recorded by the pixel on your website and attributed to your ads. |
| Website Purchase ROAS (Return on Ad Spend - $) | Conversion | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (in currency). |
| Cost Per Any Action | Performance | Calculated by dividing the total number of Actions on an ad by the total cost of the ad. |
| CPC (Cost per Link Click) | Engagement | The average cost for each link click. |
| Cost per Location Searches | Conversion | The average cost of each find location event. |
| Cost per Post Reaction | Engagement | The average cost for each post reaction. |
| Cost per Products Customized | Conversion | The average cost of each On-Facebook Lead. |
| Cost per Unique Link Click | Engagement | The average cost for each unique click to link. |
| Cost per Website Lead | Conversion | The average cost of each website lead. |
| CPC (All) | Performance | The average cost for all clicks. |
| Cost per 1000 People Reached | Performance | Calculated by dividing the reach of the ad by the total cost of the ad, and then multiplying this total by 1000. |
| Impressions | Performance | The number of impressions. |
| Inline Link Clicks | Engagement | The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. The Inline Link Clicks metric uses a fixed 1-day click-through attribution window. |
| Location Searches Conversion Value | Conversion | The total value of find location events tracked with the conversions objective. |
| Page Engagement | Engagement | The total number of actions that can be attributed to your ads that people took on your page and its posts. This can include actions such as liking your page, loving a post, checking in to your location, clicking on a link, and more. |
| Page Mentions | Engagement | The number of mentions of your Page that are attributed to your ads. A mention happens when a person types @ followed by your Page name, then selects your Page name from a list, in a Facebook post or comment. |
| Post Engagement | Engagement | The total number of actions that people take involving your ads. |
| Post Reactions | Engagement | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad, or Angry. |
| Products Customized Conversion Value | Conversion | The total value of customize product events tracked with the conversions objective. |
| Return on Ad Spend (ROAS in %) | Conversion | The total return on ad spend (ROAS) from website conversions. This is based on the value of all conversions recorded by the Facebook pixel on the website and attributed to the ads divided by the cost (in percentage). |
| ROI (Return on investment in $) | Conversion | Calculated by subtracting the derived cost of the ad campaign from the conversion values for all conversions, and then dividing this total by the derived cost of the ad campaign. |
| Subscribe Conversion Value | Conversion | The total value of subscribe events tracked with the conversions objective. |
| Unique CTR (All) | Engagement | The percentage of people who saw the ad and performed a unique click (all). |
| Website Purchases | Conversion | The number of purchase events tracked by the pixel on your website and attributed to your ads. |
| Website Purchase ROAS (Return on Ad Spend - %) | Conversion | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (in percentage). |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Ad ID | Performance | This shows the breakdown of results by the name of your ad and its ID number. |
| Device Category (Desktop / Mobile) | Performance | This shows the breakdown of results by the device type (desktop or mobile) where the ads were viewed. |
| Ad Set | Performance | This shows the breakdown of results by the name of your Ad Set. |
| Ad Name | Performance | This shows the breakdown of results by the name of your ad. |
| Ad with Image | Performance | The ad itself, as well as its name, ID number, and image. |
| Gender | Performance | This shows the breakdown of results by gender. |
| Action Type | Performance | This shows the breakdown of results by the type of action. Note: The same action can be counted in multiple types. Ex. A Like is also a Page Engagement, and will be counted twice when the results are broken down. |
| Ad Account Name | Performance | The name of your Facebook ad account. |
| Region | Performance | This shows the breakdown of results by the region (such as state or province) where the ads were viewed. |
| Ad Account Name (with ID) | Performance | The name of your Facebook ad account, along with its ID. We recommend you to use this metric if some of your ad accounts have the same name. |
| Platform & Device | Performance | This shows the breakdown of results by platform (ex: Facebook, Instagram) where your ad was shown and devices people were using when they saw your ads. |
| Age | Performance | This shows the breakdown of results by age range. |
| Campaign Name | Performance | This shows the breakdown of results by name of your campaign. |
| Country ISO Code | Performance | This shows the breakdown of results by the country ISO code where the ads were viewed. |
| Impression Device | Performance | This shows the breakdown of devices people were using when they saw your ads. |
| Placement | Performance | This shows the breakdown of results by placement (ex: Facebook desktop News Feed, Instagram mobile News Feed) where your ad was shown. |
| Platform | Performance | This shows the breakdown of results by platform (ex: Facebook, Instagram) where your ad was shown. |
Pinterest Ads
The integration of "Pinterest Ads" Connector seamlessly connects your Pinterest account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Pinterest Ads from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Pinterest Ads as per below screen shot.
Pinterest Ads metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Spend in Micro Dollar | Ad Analytics | The total amount spent in micro dollars. |
| Paid Impressions | Ad Analytics | The total number of paid impressions. |
| CPC in Micro Dollar | Ad Analytics | The Cost Per Click in micro dollars. |
| ECPC in Micro Dollar | Ad Analytics | The effective cost per click in micro dollars. |
| ECPC in Dollar | Ad Analytics | The effective cost per click in dollars. |
| Click-Through Rate (CTR) | Ad Analytics | The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. |
| Effective Click-Through Rate | Ad Analytics | The Effective Click-Through Rate (ECTR) is calculated as the number of clicks divided by the number of impressions, showing the percentage of impressions that resulted in a click. |
| Total Engagement | Ad Analytics | The total engagement count. |
| Effective Cost Per Engagement in Dollar | Ad Analytics | The effective cost per engagement in dollars. |
| Engagement Rate | Ad Analytics | The engagement rate represents the level of user interaction with Pinterest ads, calculated as a percentage. |
| ECPM in Micro Dollar | Ad Analytics | The effective cost per mille (ECPM) in micro dollars, representing the revenue generated per thousand impressions. |
| Repins Rate | Ad Analytics | The rate at which users on Pinterest repin content. |
| Cost per Mille (CPM) in Micro Dollar | Ad Analytics | The cost per thousand impressions in micro dollars. |
| Cost per Mille (CPM) in Dollar | Ad Analytics | The cost per thousand impressions in dollars. |
| Gross Impressions | Ad Analytics | The total number of gross impressions for the first ad placement. |
| Gross Click-Through Rate (CTR) | Ad Analytics | The gross click-through rate for the first link in micro dollars. |
| Total Click-throughs | Ad Analytics | The total number of click-throughs for Pinterest ads. |
| Total Impressions | Ad Analytics | The total number of impressions for Pinterest ads. |
| Frequency | Ad Analytics | The total frequency of impressions for Pinterest ads. |
| Cost per Outbound Click in Dollar | Ad Analytics | The cost per outbound click in dollars. |
| Total Engagement Signups | Ad Analytics | The total number of engagements leading to signups. |
| Total Engagement to Checkout | Ad Analytics | The total number of engagements leading to checkout. |
| Total Engagement Leads | Ad Analytics | The total number of engagement leads generated. |
| Total Clicks on Signup | Ad Analytics | The total number of clicks on signup actions. |
| Total Clicks on Checkout | Ad Analytics | The total number of clicks on checkout actions. |
| Total Clicks on Add to Cart | Ad Analytics | The total number of clicks on add-to-cart actions. |
| Total Clicks on Lead Generation | Ad Analytics | The total number of clicks on lead generation actions. |
| Total Views on Signup | Ad Analytics | The total number of views on signup actions. |
| Total Views on Checkout | Ad Analytics | The total number of views on checkout actions. |
| Total Views on Add to Cart | Ad Analytics | The total number of views on add-to-cart actions. |
| Total Views on Lead Generation | Ad Analytics | The total number of views on lead generation actions. |
| Total Conversions | Ad Analytics | The total number of conversions. |
| Total Engagement Value for Sign-up in Micro Dollar | Ad Analytics | The total engagement value for sign-up events in micro dollars. |
| Total Engagement Value for Checkout in Micro Dollar | Ad Analytics | The total engagement value for checkout events in micro dollars. |
| Total Click Value for Sign-up in Micro Dollar | Ad Analytics | The total click value for sign-up events in micro dollars. |
| Total Click Value for Checkout in Micro Dollar | Ad Analytics | The total click value for checkout events in micro dollars. |
| Total View Value for Sign-up in Micro Dollar | Ad Analytics | The total view value for sign-up events in micro dollars. |
| Total View Value for Checkout in Micro Dollar | Ad Analytics | The total view value for checkout events in micro dollars. |
| Total Page Visits | Ad Analytics | The total number of visits to the website pages through Pinterest ads. |
| Total Web Sessions | Ad Analytics | The total number of web sessions generated through Pinterest ads. |
| Total Signups | Ad Analytics | The total number of signups attributed to Pinterest ads. |
| Total Checkouts | Ad Analytics | The total number of checkouts completed through Pinterest ads. |
| Total Custom Events | Ad Analytics | The total number of custom events tracked through Pinterest ads. |
| Total Leads | Ad Analytics | The total number of leads generated through Pinterest ads. |
| Total Signup Value in Micro Dollar | Ad Analytics | The total value generated from signups in micro dollars. |
| Total Checkout Value in Micro Dollar | Ad Analytics | The total value generated from checkouts in micro dollars. |
| Total Custom Value in Micro Dollar | Ad Analytics | The total custom value generated in micro dollars. |
| Page Visit Cost per Action | Ad Analytics | The cost per action for page visits in micro dollars. |
| Page Visit ROAS | Ad Analytics | The Return on Ad Spend (ROAS) for page visits. |
| Checkout ROAS | Ad Analytics | The Return on Ad Spend (ROAS) for checkouts. |
| Custom ROAS | Ad Analytics | The Return on Ad Spend (ROAS) for custom actions. |
| Total Video 3-Second Views | Ad Analytics | The total number of video views lasting at least 3 seconds. |
| Total Video 100% Complete Views | Ad Analytics | The total number of video views where users watched 100% of the video. |
| Total Video Average Watch Time in Seconds | Ad Analytics | The average watch time for total video views in seconds. |
| Web Checkout Cost per Action in Micro Dollar | Ad Analytics | The cost per action for web checkouts in micro dollars. |
| Web Checkout Return on Ad Spend (ROAS) | Ad Analytics | Return on Ad Spend (ROAS) for web checkout, calculated as the ratio of revenue generated to ad spend. |
| Total Web Checkouts | Ad Analytics | The total number of web checkouts attributed to Pinterest ads. |
| Total Web Checkout Value in Micro Dollar | Ad Analytics | The total web checkout value in micro dollars for Pinterest ads. |
| Total Web Clicks to Checkout | Ad Analytics | The total number of clicks leading to the checkout page on the website. |
| Total Web Click Checkout Value in Micro Dollar | Ad Analytics | The total checkout value from web clicks in micro dollars. |
| Total Web Engagements Leading to Checkout | Ad Analytics | The total web engagements leading to checkout. |
| Total Web Engagement Checkout Value in Micro Dollar | Ad Analytics | The total web engagement checkout value in micro dollars. |
| Total Web View Checkout | Ad Analytics | The total number of web view checkout events. |
| Total Web View Checkout Value in Micro Dollar | Ad Analytics | The total value of checkout transactions on the web in micro dollars. |
| In-App Checkout Cost per Action in Micro Dollar | Ad Analytics | The cost per in-app checkout action in micro dollars. |
| Cost per Lead | Ad Analytics | The cost incurred per lead acquisition. |
| Showcase Pin Click-Throughs | Ad Analytics | The number of click-throughs on showcase pins. |
| Total Checkout Conversion Rate | Ad Analytics | The total checkout conversion rate for Pinterest ads. |
| Total View Category Conversion Rate | Ad Analytics | The total conversion rate for views within a specific category. |
| Total Add to Cart Conversion Rate | Ad Analytics | The overall conversion rate for adding products to the cart. |
| Total Signup Conversion Rate | Ad Analytics | The overall conversion rate for signups on Pinterest ads. |
| Total Page Visit Conversion Rate | Ad Analytics | The conversion rate based on total page |
| Frequency | Ad Group Analytics | The total frequency of impressions for Pinterest ads. |
| Cost per Outbound Click in Dollar | Ad Group Analytics | The cost per outbound click in dollars. |
| Total Engagement Signups | Ad Group Analytics | The total number of engagements leading to signups. |
| Total Engagement to Checkout | Ad Group Analytics | The total number of engagements leading to checkout. |
| Total Engagement Leads | Ad Group Analytics | The total number of engagement leads generated. |
| Total Clicks on Signup | Ad Group Analytics | The total number of clicks on signup actions. |
| Total Clicks on Checkout | Ad Group Analytics | The total number of clicks on checkout actions. |
| Total Clicks on Add to Cart | Ad Group Analytics | The total number of clicks on add-to-cart actions. |
| Total Clicks on Lead Generation | Ad Group Analytics | The total number of clicks on lead generation actions. |
| Total Views on Signup | Ad Group Analytics | The total number of views on signup actions. |
| Total Views on Checkout | Ad Group Analytics | The total number of views on checkout actions. |
| Total Views on Add to Cart | Ad Group Analytics | The total number of views on add-to-cart actions. |
| Total Views on Lead Generation | Ad Group Analytics | The total number of views on lead generation actions. |
| Total Conversions | Ad Group Analytics | The total number of conversions. |
| Total Engagement Value for Sign-up in Micro Dollar | Ad Group Analytics | The total engagement value for sign-up events in micro dollars. |
| Total Engagement Value for Checkout in Micro Dollar | Ad Group Analytics | The total engagement value for checkout events in micro dollars. |
| Total Click Value for Sign-up in Micro Dollar | Ad Group Analytics | The total click value for sign-up events in micro dollars. |
| Total Click Value for Checkout in Micro Dollar | Ad Group Analytics | The total click value for checkout events in micro dollars. |
| Total View Value for Sign-up in Micro Dollar | Ad Group Analytics | The total view value for sign-up events in micro dollars. |
| Total View Value for Checkout in Micro Dollar | Ad Group Analytics | The total view value for checkout events in micro dollars. |
| Total Page Visits | Ad Group Analytics | The total number of visits to the website pages through Pinterest ads. |
| Total Web Sessions | Ad Group Analytics | The total number of web sessions generated through Pinterest ads. |
| Total Signups | Ad Group Analytics | The total number of signups attributed to Pinterest ads. |
| Total Checkouts | Ad Group Analytics | The total number of checkouts completed through Pinterest ads. |
| Total Custom Events | Ad Group Analytics | The total number of custom events tracked through Pinterest ads. |
| Total Leads | Ad Group Analytics | The total number of leads generated through Pinterest ads. |
| Total Signup Value in Micro Dollar | Ad Group Analytics | The total value generated from signups in micro dollars. |
| Total Checkout Value in Micro Dollar | Ad Group Analytics | The total value generated from checkouts in micro dollars. |
| Total Custom Value in Micro Dollar | Ad Group Analytics | The total custom value generated in micro dollars. |
| Page Visit Cost per Action | Ad Group Analytics | The cost per action for page visits in micro dollars. |
| Page Visit ROAS | Ad Group Analytics | The Return on Ad Spend (ROAS) for page visits. |
| Checkout ROAS | Ad Group Analytics | The Return on Ad Spend (ROAS) for checkouts. |
| Custom ROAS | Ad Group Analytics | The Return on Ad Spend (ROAS) for custom actions. |
| Total Video 3-Second Views | Ad Group Analytics | The total number of video views lasting at least 3 seconds. |
| Total Video 100% Complete Views | Ad Group Analytics | The total number of video views where users watched 100% of the video. |
| Total Video Average Watch Time in Seconds | Ad Group Analytics | The average watch time for total video views in seconds. |
| Web Checkout Cost per Action in Micro Dollar | Ad Group Analytics | The cost per action for web checkouts in micro dollars. |
| Web Checkout Return on Ad Spend (ROAS) | Ad Group Analytics | Return on Ad Spend (ROAS) for web checkout, calculated as the ratio of revenue generated to ad spend. |
| Total Web Checkouts | Ad Group Analytics | The total number of web checkouts attributed to Pinterest ads. |
| Total Web Checkout Value in Micro Dollar | Ad Group Analytics | The total web checkout value in micro dollars for Pinterest ads. |
| Total Web Clicks to Checkout | Ad Group Analytics | The total number of clicks leading to the checkout page on the website. |
| Total Web Click Checkout Value in Micro Dollar | Ad Group Analytics | The total checkout value from web clicks in micro dollars. |
| Total Web Engagements Leading to Checkout | Ad Group Analytics | The total web engagements leading to checkout. |
| Total Web Engagement Checkout Value in Micro Dollar | Ad Group Analytics | The total web engagement checkout value in micro dollars. |
| Total Web View Checkout | Ad Group Analytics | The total number of web view checkout events. |
| Total Web View Checkout Value in Micro Dollar | Ad Group Analytics | The total value of checkout transactions on the web in micro dollars. |
| In-App Checkout Cost per Action in Micro Dollar | Ad Group Analytics | The cost per in-app checkout action in micro dollars. |
| Cost per Lead | Ad Group Analytics | The cost incurred per lead acquisition. |
| Showcase Pin Click-Throughs | Ad Group Analytics | The number of click-throughs on showcase pins. |
| Total Checkout Conversion Rate | Ad Group Analytics | The total checkout conversion rate for Pinterest ads. |
| Total View Category Conversion Rate | Ad Group Analytics | The total conversion rate for views within a specific category. |
| Total Add to Cart Conversion Rate | Ad Group Analytics | The overall conversion rate for adding products to the cart. |
| Total Signup Conversion Rate | Ad Group Analytics | The overall conversion rate for signups on Pinterest ads. |
| Total Page Visit Conversion Rate | Ad Group Analytics | The conversion rate based on total page visits for Pinterest ads. |
| Total Lead Conversion Rate | Ad Group Analytics | The overall lead conversion rate for Pinterest ads. |
| Total Search Conversion Rate | Ad Group Analytics | The total conversion rate for searches on Pinterest Ads. |
| Total Watched Video Conversion Rate | Ad Group Analytics | The conversion rate of total watched videos in Pinterest ads. |
| Total Unknown Conversion Rate | Ad Group Analytics | The conversion rate for unknown actions on Pinterest ads. |
| Total Custom Conversion Rate | Ad Group Analytics | The total custom conversion rate for Pinterest ads. |
| Spend in Micro Dollar | Campaign Analytics | The total amount spent in micro dollars. |
| Paid Impressions | Campaign Analytics | The total number of paid impressions. |
| CPC in Micro Dollar | Campaign Analytics | The Cost Per Click in micro dollars. |
| ECPC in Micro Dollar | Campaign Analytics | The effective cost per click in micro dollars. |
| ECPC in Dollar | Campaign Analytics | The effective cost per click in dollars. |
| Click-Through Rate (CTR) | Campaign Analytics | The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. |
| Effective Click-Through Rate | Campaign Analytics | The Effective Click-Through Rate (ECTR) is calculated as the number of clicks divided by the number of impressions, showing the percentage of impressions that resulted in a click. |
| Total Engagement | Campaign Analytics | The total engagement count. |
| Effective Cost Per Engagement in Dollar | Campaign Analytics | The effective cost per engagement in dollars. |
| Engagement Rate | Campaign Analytics | The engagement rate represents the level of user interaction with Pinterest ads, calculated as a percentage. |
| ECPM in Micro Dollar | Campaign Analytics | The effective cost per mille (ECPM) in micro dollars, representing the revenue generated per thousand impressions. |
| Repins Rate | Campaign Analytics | The rate at which users on Pinterest repin content. |
| Cost per Mille (CPM) in Micro Dollar | Campaign Analytics | The cost per thousand impressions in micro dollars. |
| Cost per Mille (CPM) in Dollar | Campaign Analytics | The cost per thousand impressions in dollars. |
| Gross Impressions | Campaign Analytics | The total number of gross impressions for the first ad placement. |
| Gross Click-Through Rate (CTR) | Campaign Analytics | The gross click-through rate for the first link in micro dollars. |
| Total Click-throughs | Campaign Analytics | The total number of click-throughs for Pinterest ads. |
| Total Impressions | Campaign Analytics | The total number of impressions for Pinterest ads. |
| Frequency | Campaign Analytics | The total frequency of impressions for Pinterest ads. |
| Cost per Outbound Click in Dollar | Campaign Analytics | The cost per outbound click in dollars. |
| Total Engagement Signups | Campaign Analytics | The total number of engagements leading to signups. |
| Total Engagement to Checkout | Campaign Analytics | The total number of engagements leading to checkout. |
| Total Engagement Leads | Campaign Analytics | The total number of engagement leads generated. |
| Total Clicks on Signup | Campaign Analytics | The total number of clicks on signup actions. |
| Total Clicks on Checkout | Campaign Analytics | The total number of clicks on checkout actions. |
| Total Clicks on Add to Cart | Campaign Analytics | The total number of clicks on add-to-cart actions. |
| Total Clicks on Lead Generation | Campaign Analytics | The total number of clicks on lead generation actions. |
| Total Views on Signup | Campaign Analytics | The total number of views on signup actions. |
| Total Views on Checkout | Campaign Analytics | The total number of views on checkout actions. |
| Total Views on Add to Cart | Campaign Analytics | The total number of views on add-to-cart actions. |
| Total Views on Lead Generation | Campaign Analytics | The total number of views on lead generation actions. |
| Total Conversions | Campaign Analytics | The total number of conversions. |
| Total Engagement Value for Sign-up in Micro Dollar | Campaign Analytics | The total engagement value for sign-up events in micro dollars. |
| Total Engagement Value for Checkout in Micro Dollar | Campaign Analytics | The total engagement value for checkout events in micro dollars. |
| Total Click Value for Sign-up in Micro Dollar | Campaign Analytics | The total click value for sign-up events in micro dollars. |
| Total Click Value for Checkout in Micro Dollar | Campaign Analytics | The total click value for checkout events in micro dollars. |
| Total View Value for Sign-up in Micro Dollar | Campaign Analytics | The total view value for sign-up events in micro dollars. |
| Total View Value for Checkout in Micro Dollar | Campaign Analytics | The total view value for checkout events in micro dollars. |
| Total Page Visits | Campaign Analytics | The total number of visits to the website pages through Pinterest ads. |
| Total Web Sessions | Campaign Analytics | The total number of web sessions generated through Pinterest ads. |
| Total Signups | Campaign Analytics | The total number of signups attributed to Pinterest ads. |
| Total Checkouts | Campaign Analytics | The total number of checkouts completed through Pinterest ads. |
| Total Custom Events | Campaign Analytics | The total number of custom events tracked through Pinterest ads. |
| Total Leads | Campaign Analytics | The total number of leads generated through Pinterest ads. |
| Total Signup Value in Micro Dollar | Campaign Analytics | The total value generated from signups in micro dollars. |
| Total Checkout Value in Micro Dollar | Campaign Analytics | The total value generated from checkouts in micro dollars. |
| Total Custom Value in Micro Dollar | Campaign Analytics | The total custom value generated in micro dollars. |
| Page Visit Cost per Action | Campaign Analytics | The cost per action for page visits in micro dollars. |
| Page Visit ROAS | Campaign Analytics | The Return on Ad Spend (ROAS) for page visits. |
| Checkout ROAS | Campaign Analytics | The Return on Ad Spend (ROAS) for checkouts. |
| Custom ROAS | Campaign Analytics | The Return on Ad Spend (ROAS) for custom actions. |
| Total Video 3-Second Views | Campaign Analytics | The total number of video views lasting at least 3 seconds. |
| Total Video 100% Complete Views | Campaign Analytics | The total number of video views where users watched 100% of the video. |
| Total Video Average Watch Time in Seconds | Campaign Analytics | The average watch time for total video views in seconds. |
| Web Checkout Cost per Action in Micro Dollar | Campaign Analytics | The cost per action for web checkouts in micro dollars. |
| Web Checkout Return on Ad Spend (ROAS) | Campaign Analytics | Return on Ad Spend (ROAS) for web checkout, calculated as the ratio of revenue generated to ad spend. |
| Total Web Checkouts | Campaign Analytics | The total number of web checkouts attributed to Pinterest ads. |
| Total Web Checkout Value in Micro Dollar | Campaign Analytics | The total web checkout value in micro dollars for Pinterest ads. |
| Total Web Clicks to Checkout | Campaign Analytics | The total number of clicks leading to the checkout page on the website. |
| Total Web Click Checkout Value in Micro Dollar | Campaign Analytics | The total checkout value from web clicks in micro dollars. |
| Total Web Engagements Leading to Checkout | Campaign Analytics | The total web engagements leading to checkout. |
| Total Web Engagement Checkout Value in Micro Dollar | Campaign Analytics | The total web engagement checkout value in micro dollars. |
| Total Web View Checkout | Campaign Analytics | The total number of web view checkout events. |
| Total Web View Checkout Value in Micro Dollar | Campaign Analytics | The total value of checkout transactions on the web in micro dollars. |
| In-App Checkout Cost per Action in Micro Dollar | Campaign Analytics | The cost per in-app checkout action in micro dollars. |
| Cost per Lead | Campaign Analytics | The cost incurred per lead acquisition. |
| Showcase Pin Click-Throughs | Campaign Analytics | The number of click-throughs on showcase pins. |
| Total Checkout Conversion Rate | Campaign Analytics | The total checkout conversion rate for Pinterest ads. |
| Total View Category Conversion Rate | Campaign Analytics | The total conversion rate for views within a specific category. |
| Total Add to Cart Conversion Rate | Campaign Analytics | The overall conversion rate for adding products to the cart. |
| Total Signup Conversion Rate | Campaign Analytics | The overall conversion rate for signups on Pinterest ads. |
| Total Page Visit Conversion Rate | Campaign Analytics | The conversion rate based on total page visits for Pinterest ads. |
| Total Lead Conversion Rate | Campaign Analytics | The overall lead conversion rate for Pinterest ads. |
| Total Search Conversion Rate | Campaign Analytics | The total conversion rate for searches on Pinterest Ads. |
| Total Watched Video Conversion Rate | Campaign Analytics | The conversion rate of total watched videos in Pinterest ads. |
| Total Unknown Conversion Rate | Campaign Analytics | The conversion rate for unknown actions on Pinterest ads. |
| Total Custom Conversion Rate | Campaign Analytics | The total custom conversion rate for Pinterest ads. |
| Total Audience | Audience Analytics | The total number of your audience. |
| Your Engaged Audience | Audience Analytics | The total number of times your audience engaged. |
| Pinterest Total Audience | Audience Analytics | The total number of times all of pinterest audience. |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Location | Ad Analytics | The location dimension for Pinterest ads targeting analytics. |
| Placement | Ad Analytics | The placement dimension for Pinterest ads analytics. |
| Country | Ad Analytics | The country dimension for Pinterest ads targeting analytics. |
| Region | Ad Analytics | The region dimension for Pinterest ads targeting analytics. |
| Targeted Interest | Ad Group Analytics | The targeted interest for Pinterest ad groups. |
| Geography | Ad Group Analytics | The geographic dimension for Pinterest Ad groups analytics. |
| Location | Campaign Analytics | The location dimension for Pinterest Campaign Analytics. |
| Targeted Interest | Campaign Analytics | The targeted interest for Pinterest Campaign Analytics. |
| Keyword | Ad Analytics | The keyword dimension for Pinterest ads analytics. |
| Pinner Interest | Ad Analytics | The dimension representing the interests of Pinterest users targeted by ads. |
| Audience Include | Ad Analytics | The dimension indicating whether an audience is included in the targeting for Pinterest ads. |
| Country | Ad Group Analytics | The country dimension for Pinterest ad groups targeting analytics. |
| Audience Include | Ad Group Analytics | The dimension indicating whether an audience is included in the targeting for Pinterest ad groups. |
| App Type | Campaign Analytics | The application type dimension for Pinterest Campaign Analytics. |
| Placement | Campaign Analytics | The placement dimension for Pinterest Campaign Analytics. |
| App Type | Ad Analytics | The application type dimension for Pinterest ads analytics. |
| Geography | Ad Analytics | The geographic dimension for Pinterest Ads analytics. |
| Age Bucket | Ad Analytics | The age group of the audience targeted in Pinterest ads. |
| Keyword | Ad Group Analytics | The keyword dimension for Pinterest ad groups analytics. |
| App Type | Ad Group Analytics | The application type dimension for Pinterest ad groups analytics. |
| Gender | Ad Group Analytics | The gender dimension for Pinterest Ad groups targeting analytics. |
| Pinner Interest | Ad Group Analytics | The dimension representing the interests of Pinterest users targeted by ad groups. |
| Keyword | Campaign Analytics | The keyword dimension for Pinterest Campaign Analytics. |
| Targeted Interest | Ad Analytics | The targeted interest for Pinterest ads. |
| Gender | Ad Analytics | The gender dimension for Pinterest Ads targeting analytics. |
| Location | Ad Group Analytics | The location dimension for Pinterest ad groups targeting analytics. |
| Placement | Ad Group Analytics | The placement dimension for Pinterest ad groups analytics. |
| Age Bucket | Ad Group Analytics | The age group of the audience targeted in Pinterest ad groups. |
| Region | Ad Group Analytics | The region dimension for Pinterest ad groups targeting analytics. |
| Country | Campaign Analytics | The country dimension for Pinterest Campaign Analytics. |
| Pinner Interest | Campaign Analytics | The dimension representing the interests of Pinterest users targeted by Ad Campaign. |
| Audience Include | Campaign Analytics | The dimension indicating whether an audience is included in the targeting for Pinterest Ad Campaign. |
| Category | Audience Analytics | The categorization of content that users interact with, representing various interests within the Pinterest platform. |
| Gender | Audience Analytics | Breakdown of audience by gender. |
| Gender | Campaign Analytics | The gender dimension for Pinterest Campaign Analytics. |
| Geography | Campaign Analytics | The geographic dimension for Pinterest Campaign Analytics. |
| Age Bucket | Campaign Analytics | The age group of the audience targeted in Pinterest Campaign Analytics. |
| Device | Audience Analytics | Types of devices used by the audience to access content. |
| City | Audience Analytics | Metropolitan areas targeted in Pinterest Audience Insights. |
| Region | Campaign Analytics | The region dimension for Pinterest Campaign Analytics. |
| Age | Audience Analytics | Age groups of the audience. |
| Country | Audience Analytics | Country of the audience. |
Google Ads
The integration of "Google Ads" Connector seamlessly connects your Google account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Google Ads from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Google Ads as per below screen shot.
Google Ads metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| All Conversions | All Conversions | The total number of conversions that Google Ads measures across all conversion actions. |
| Cost / All Conversions | All Conversions | The total cost of your ads divided by all of your conversions that Google Ads measures across all conversion actions. |
| Phone-Through Rate (PTR) | Call Details | The total number of phone calls received (phone calls) divided by the number of times your phone number was shown (phone impressions). |
| Search Impression Share | Competitive metrics | The impressions your ads received on the Search Network divided by the estimated number of impressions they were eligible to receive. |
| Conversion Rate | Conversions | The total number of conversions divided by the total interactions that can lead to conversions. This only includes conversion actions that you've chosen to include. |
| Effective Revenue Share (ERS) for Conv. | Conversions | The total cost of your ads divided by the value of the conversion actions that you've chosen to include. |
| Cost Per Click (CPC) | Performance | The total cost of your ad divided by the total number of clicks. |
| Impressions (Top) % | Performance | The percent of your impressions that are shown anywhere above the organic search results. |
| Average Cost Per View (CPV) | Video | The total cost of all your ad views divided by the total number of views. |
| Video played to 25% | Video | The percentage of impressions where the viewer watched 25% of your video ad. |
| Video played to 50% | Video | The percentage of impressions where the viewer watched 50% of your video ad. |
| Phone calls | Call Details | The total number of offline phone calls. |
| Search Lost IS (budget) | Competitive metrics | The estimated percentage of impressions your ads didn't receive on the Search Network due to insufficient budget. |
| Cost / Conversions | Conversions | The total cost of your ads divided by the conversion actions that you've chosen to include. |
| Cross Device Conversions | Conversions | The number of times someone clicked on your ad and then completed a conversion on another device, browser, or app. |
| Gmail Clicks To Website | Gmail Metrics | The number of clicks on the expanded state of your Gmail ads leading to your landing page. |
| Avg. Cost per Interaction | Performance | The average amount you've paid per interaction. This amount is the total cost of your ads divided by the total number of interactions. |
| Click-Through Rate (CTR) | Performance | The total number ad clicks divided by the number of ad impressions. |
| Engagement Rate | Performance | How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. |
| Engagements | Performance | The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. |
| All Conversions Rate | All Conversions | The total number of conversions divided by the total interactions that can lead to conversions. Because you might receive more than one conversion per interaction, this conversion rate may be over 100%. |
| All Conversions Value | All Conversions | The total value of all of your conversions that Google Ads measures across all conversion actions. |
| Avg. Conversion Value (All Conv.) | All Conversions | The total value of all of your conversions that Google Ads measures across all conversion actions, divided by the total number of conversions that Google Ads drives (including website, cross-device, and phone call conversions). |
| Phone impressions | Call Details | The number of times either your ad showed your phone number or your number was shown on your website. |
| Display Impression Share | Competitive metrics | The impressions your ads received on the Display Network divided by the estimated number of impressions they were eligible to receive. |
| Display Lost IS (budget) | Competitive metrics | The estimated percentage of impressions your ads didn't receive on the Display Network due to insufficient budget. This data is available at the campaign level only. |
| Conversion Value | Conversions | The total value of conversions, across those conversion actions you've chosen to include. |
| Conversions | Conversions | The total number of conversions, across those conversion actions you've chosen to include. |
| Clicks | Performance | The total number of times users have clicked on your ad. |
| Cost Per Thousand Impressions (CPM) | Performance | The average cost of 1,000 impressions. |
| Impressions (Absolute Top) % | Performance | The percent of your impressions that are shown as the very first ad above the organic search results. |
| Interactions | Performance | The number of interactions associated with an ad format--clicks for text and Product Shopping ads, views for video ads, and more. |
| Views | Video | The total number of times users have viewed your video ads. |
| All Conversion Value / Click | All Conversions | The total value of all of your conversions, divided by the total number of clicks. |
| Effective Revenue Share (ERS) for All Conv. | All Conversions | The total cost of your ads divided by the value of all your conversions that Google Ads measures across all conversion actions. |
| Search Lost IS (rank) | Competitive metrics | The estimated percentage of impressions your ads didn't receive on the Search Network due to poor Ad Rank. |
| Avg. Conversion Value (Conv.) | Conversions | The total value of your conversions, across those conversion actions that you've chosen to include, divided by the total number of conversions. |
| Conversion Value / Click | Conversions | The total value of your conversions, across those conversion actions you've chosen to include, divided by the total number of clicks. |
| Impressions | Performance | The total number of ad campaign impressions. |
| Interaction Rate | Performance | The total number of interactions divided by the number of times your ad is shown. |
| Viewable Impressions | Performance | The number of times your ad was deemed viewable. An ad is viewable when at least 50% of its area is visible for either 1 second for Display Network ads or 2 seconds for Video ads. |
| Video played to 75% | Video | The percentage of impressions where the viewer watched 75% of your video ad. |
| Video played to 100% | Video | The percentage of impressions where the viewer watched your entire video ad. |
| View rate | Video | The number of views your TrueView video ad received divided by its number of impressions (including thumbnail impressions for TrueView in-display ads). |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Description | Attributes | The descriptive text of an expanded text ad or responsive display ad. |
| Ad Group Status | Attributes | The status of the ad group. |
| Customer Name | Overview | The descriptive name of the user's account. |
| Display Keyword | Targeting | The display keyword targeted for the ad. |
| Age Range | Demographics | The user's age range. |
| Ad Group | Overview | The name of the ad group. |
| Campaign | Overview | The name of the campaign. |
| Video Title | Overview | The title of the video. |
| Bidding Strategy Type | Targeting | The type of the bidding strategy. |
| Placement URL | Targeting | The URL of the site on which the ad is displayed. |
| Keyword | Overview | The keyword targeted for the search campaign ad. |
| Ad Network | Targeting | The network (Content, Search, Search partners, etc.) used to deliver the ads. |
| Device | Targeting | The type of device on which there was an ad impression. |
| Campaign Status | Attributes | The status of the campaign. |
| Click Type | Attributes | The component or property of an ad, such as the headline or offer, that users can click. |
| Headline | Attributes | The ad headline for a text ad. |
| Gender | Demographics | The user's gender. |
| Display Ad with image | Overview | The ad itself, as well as its image. |
| Keyword Without Match Type | Overview | The aggregation of all versions of a keyword, regardless of match type. |
Mailchimp
The integration of "Mailchimp" Connector seamlessly connects your Mailchimp account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Mailchimp from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Mailchimp as per below screen shot.
Mailchimp metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Unique Clicks | Campaign | The number of clicks on any tracked link in a given campaign. |
| Bounce Rate | Campaign | The percentage of recipients that were registered as a hard or soft bounce. |
| Total Clicks | Campaign | The total number of times tracked links were clicked by recipients. This count includes multiple clicks from individual recipients. |
| Unique Opens | Campaign | The number of recipients who opened a given campaign any number of times. |
| Users Who Clicked Rate (Clicks / Recipients) | Campaign | The percentage of recipients who clicked a link in a given campaign. |
| Hard Bounces | Automation Campaign | The number of recipients that were registered as hard bounces. |
| Users Who Clicked Rate (Clicks / Recipients) | Automation Campaign | The percentage of recipients who clicked a link in a given Automation Campaign. |
| Hard Bounces | A/B Campaign | The number of recipients that were registered as hard bounces. |
| Users Who Clicked | Automation Campaign | The number of recipients who clicked any tracked link any number of times in a given Automation Campaign. |
| Soft Bounces | Campaign | The number of recipients that were registered as soft bounces. |
| Hard Bounces | Campaign | The number of recipients that were registered as hard bounces. |
| Unique Opens | Automation Campaign | The number of recipients who opened a given Automation Campaign any number of times. |
| Bounce Rate | A/B Campaign | The percentage of recipients that were registered as a hard or soft bounce. |
| Total Opens | A/B Campaign | The total number of times the A/B Campaign was opened by recipients. This count includes multiple opens from individual recipients. |
| Users Who Clicked Rate (Clicks / Recipients) | A/B Campaign | The percentage of recipients who clicked a link in a given A/B Campaign. |
| Users Who Clicked Rate (clicks_total / unique_opens) | A/B Campaign | The percentage of recipients who registered as an open who also clicked a link in a given campaign. |
| Users Who Clicked Rate (clicks_total / unique_opens) | Engagement Metrics | The percentage of recipients who registered as an open who also clicked a link in a given campaign. |
| Bounce Rate | Automation Campaign | The percentage of recipients that were registered as a hard or soft bounce. |
| Soft Bounces | Automation Campaign | The number of recipients that were registered as soft bounces. |
| Emails Sent | Automation Campaign | The number of contacts the Automation Campaign was sent to. |
| Soft Bounces | A/B Campaign | The number of recipients that were registered as soft bounces. |
| Open Rate | A/B Campaign | The percentage of recipients who opened a given A/B Campaign any number of times. |
| Users Who Clicked | Campaign | The number of recipients who clicked any tracked link any number of times in a given campaign. |
| Users Who Clicked | A/B Campaign | The number of recipients who clicked any tracked link any number of times in a given A/B Campaign. |
| Emails Sent | Campaign | The number of contacts the campaign was sent to. |
| Open Rate | Campaign | The percentage of recipients who opened a given campaign any number of times. |
| Total Opens | Campaign | The total number of times the campaign was opened by recipients. This count includes multiple opens from individual recipients. |
| Total Clicks | Automation Campaign | The total number of times tracked links were clicked by recipients. This count includes multiple clicks from individual recipients. |
| Unique Clicks | Automation Campaign | The number of clicks on any tracked link in a given Automation Campaign. |
| Open Rate | Automation Campaign | The percentage of recipients who opened a given Automation Campaign any number of times. |
| Total Opens | Automation Campaign | The total number of times the Automation Campaign was opened by recipients. This count includes multiple opens from individual recipients. |
| Users Who Clicked Rate (clicks_total / unique_opens) | Automation Campaign | The percentage of recipients who registered as an open who also clicked a link in a given campaign. |
| Total Clicks | A/B Campaign | The total number of times tracked links were clicked by recipients. This count includes multiple clicks from individual recipients. |
| Emails Sent | A/B Campaign | The number of contacts the A/B Campaign was sent to. |
| Unique Opens | A/B Campaign | The number of recipients who opened a given A/B Campaign any number of times. |
| Unique Clicks | A/B Campaign | The number of clicks on any tracked link in a given A/B Campaign. |
| List Member Count | Audience | The number of contacts in a given audience list. |
| Unsubscribe Count | Audience | The number of members marked as Unsubscribed in a given audience list. |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Campaign | Campaign | The name of the campaign. |
| Campaign Type | Campaign | The type of campaign |
| Segment | Campaign | The name of the audience list. |
| Region | Audience | The region where the audience is located. |
| Mailing List | Audience | The name of the audience list. |
Campaign Monitor
The integration of "Campaign Monitor" Connector seamlessly connects your Campaign Monitor account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Campaign Monitor from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Campaign Monitor as per below screen shot.
Constant Contact
The integration of "Constant Contact" Connector seamlessly connects your Constant Contact account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Constant Contact from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Constant Contact as per below screen shot.
Constant Contact metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Bounces | Number of unique email bounces | |
| Bounce Rate | Percentage of emails sent to unique recipients that bounced. | |
| Clicks | Number of unique recipients who clicked any link in the email | |
| Non-Unique Clicks | Total number of non-unique email clicks | |
| Click Rate | Percentage of recipients who opened the email who also clicked one or more links in it | |
| Delivered | The number of emails sent that were successfully delivered to your contacts’ inboxes | |
| Did Not Open | Number of unique recipients who did not open the email. This is calculated as follows: em_not_opened is equal to em_sends - em_opens - em_bounces. This value is reported as zero if the calculation results in a negative value | |
| Did Not Open Rate | Percentage of recipients that received the email (did not bounce) but did not open it. | |
| Forwards | Number of unique recipients who forwarded the email using the forward to a friend feature (not available for all types of emails). | |
| Open Rate | Percentage of recipients that received the email (did not bounce) and opened it. | |
| Opens | Number of unique recipients who opened the email. | |
| Non-Unique Opens | Total number of non-unique email opens | |
| Send | Number of unique email sends. | |
| Unsubscribes | Number of unique recipients who unsubscribed due to this email. | |
| Unsubscribe Rate | Percentage of recipients that received the email (did not bounce) and chose to unsubscribe |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Campaign Name | Campaign | Under which campaign emails |
| Contact Name | Contact | Under which campaign emails |
| Device Type | Other | Which device used to view campaign email |
| Activity Type | Type of Activity | |
| Email Address | Email sent to mail address |
Hubspot
The integration of "Hubspot" Connector seamlessly connects your Hubspot account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Hubspot from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Hubspot as per below screen shot.
Hubspot metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Customers (companies) | Companies | The number of companies where the most advanced lifecycle stage across all contacts associated with this company is set to "Customer". |
| MQL (companies) | Companies | The number of companies where the most advanced lifecycle stage across all contacts associated with this company is set to "MQL". |
| New customers (companies) | Companies | The number of companies for which their lifecycle stage has change to "Customer" during the period. |
| New MQL (companies) | Companies | The number of companies for which their lifecycle stage has change to "MQL" during the period. |
| New subscribers (companies) | Companies | The number of companies for which their lifecycle stage has change to "Subscriber" during the period. |
| Customers (contacts) | Contacts | The number of contacts for which their lifecycle stage is "Customer". |
| New subscribers (contacts) | Contacts | The number of contacts for which their lifecycle stage has changed to "Subscriber" during the period. |
| Email Bounce Rate | The number of emails that have bounced divided by the number of emails sent. | |
| Email Click Rate | The number of clicks your emails generated divided by the number of emails delivered. | |
| Email Click-Through Rate | The number of clicks your emails generated divided by the number of opens. | |
| Email Open Rate | The number of email opens divided by the number of email delivered. | |
| Emails Delivered | The number of emails successfully delivered. | |
| Average Session Duration | Web Analytics | The average length in time of a session. |
| Companies | Companies | The number of companies in your Hubspot CRM. Warning: for accounts that have a lot of data, using this metric in a widget with a dimension may take several minutes to load. |
| New opportunity (companies) | Companies | The number of companies for which their lifecycle stage has change to "Opportunity" during the period. |
| Subscribers (companies) | Companies | The number of companies where the most advanced lifecycle stage across all contacts associated with this company is set to "Subscriber" |
| Contacts | Contacts | The number of contacts in your HubSpot CRM. Warning: for accounts that have a lot of data, using this metric in a widget with a dimension may take several minutes to load. |
| Evangelists (contacts) | Contacts | The number of contacts for which their lifecycle stage is "Evangelist". |
| Leads (contacts) | Contacts | The number of contacts for which their lifecycle stage is "Lead". |
| List member count (contacts) | Contacts | The number of contacts that are a member of your desired list. |
| MQL (contacts) | Contacts | The number of contacts for which their lifecycle stage is "Marketing Qualified Lead". |
| New leads (contacts) | Contacts | The number of contacts for which their lifecycle stage has changed to "Lead" during the period. |
| New MQL (contacts) | Contacts | The number of contacts for which their lifecycle stage has changed to "Marketing Qualified Lead" during the period. |
| New opportunity (contacts) | Contacts | The number of contacts for which their lifecycle stage has changed to "Opportunity" during the period. |
| SQL (contacts) | Contacts | The number of contacts for which their lifecycle stage is "Sales Qualified Lead". |
| Subscribers (contacts) | Contacts | The number of contacts for which their lifecycle stage is "Subscriber". |
| Email Spam Reports Rate | The number of spam reports generated by your emails divided by the number of emails delivered. | |
| Pageviews | Web Analytics | The total number of pages viewed tracked by the HubSpot tracking script. |
| Emails Sent | The number of emails sent. | |
| New Session Rate | Web Analytics | An estimate of the percentage of first-time sessions. |
| Bounce Rate | Web Analytics | The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds. |
| New evangelists (companies) | Companies | The number of companies for which their lifecycle stage has change to "Evangelist" during the period. |
| New leads (companies) | Companies | The number of companies for which their lifecycle stage has change to "Lead" during the period. |
| Opportunity (companies) | Companies | The number of companies where the most advanced lifecycle stage across all contacts associated with this company is set to "Opportunity" |
| Evangelists (companies) | Companies | The number of companies where the most advanced lifecycle stage across all contacts associated with this company is set to "Evangelist". |
| Leads (companies) | Companies | The number of companies where the most advanced lifecycle stage across all contacts associated with this company is set to "Lead". |
| New SQL (companies) | Companies | The number of companies for which their lifecycle stage has change to "SQL" during the period. |
| SQL (companies) | Companies | The number of companies where the most advanced lifecycle stage across all contacts associated with this company is set to "SQL". |
| New customers (contacts) | Contacts | The number of contacts for which their lifecycle stage has changed to "Customer" during the period. |
| New SQL (contacts) | Contacts | The number of contacts for which their lifecycle stage has changed to "Sales Qualified Lead" during the period. |
| Email Opens | The number of opens your email generated. | |
| Email Reply Rate | The number replies your emails generated divided by the number of emails delivered. | |
| Pageviews Per Session | Web Analytics | The average number of pages viewed during a session. |
| New evangelists (contacts) | Contacts | The number of contacts for which their lifecycle stage has changed to "Evangelist" during the period. |
| Opportunity (contacts) | Contacts | The number of contacts for which their lifecycle stage is "Opportunity". |
| Email Clicks | The number of clicks your email generated. | |
| Email Delivered Rate | The number of emails successfully delivered divided by the emails sent. | |
| Email Replies | The number of replies generated by your emails. | |
| Email Spam Reports | The number of spam reports generated by your emails. | |
| Email Unsubscribes | The number of unsubscribes generated by your emails. | |
| Emails Bounced | The number of emails that have bounced. | |
| Sessions | Web Analytics | A session is the period of time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Lifecycle stage (companies) | Companies | The most advanced lifecycle stage across all contacts for a company or organization. |
| Original source (contacts) | Contacts | First known source the contact used to find your website. Set automatically, but may be updated manually. |
| UTM Content | Web Analytics | The UTM parameter "content" associated with the traffic of your website. |
| Original source drill-down 2 (companies) | Companies | Additional information about the original source for the contact with the earliest activity for this company or organization. |
| Original source (companies) | Companies | Original source for the contact with the earliest activity for this company or organization. |
| Latest source (contacts) | Contacts | The source of the latest session for a contact. |
| Original source drill-down 1 (companies) | Companies | Additional information about the original source for the contact with the earliest activity for this company or organization. |
| Lifecycle stage (contacts) | Contacts | The qualification of contacts to sales readiness. It can be set through imports, forms, workflows, and manually on a per contact basis. |
| Last referring site (contacts) | Contacts | The last website that referred a contact to your website. This is automatically set by HubSpot for each contact. |
| Last touch converting campaign (contacts) | Contacts | The campaign responsible for the first touch creation of this contact. |
| Last page seen (contacts) | Contacts | The last page a contact saw on your website. This is automatically set by HubSpot for each contact. |
| Latest source drill-down 1 (companies) | Companies | Additional source details of the last session attributed to any contacts that are associated with this company. |
| Latest source drill-down 2 (contacts) | Contacts | Additional information about the source for the last session the contact used to find your website. Set automatically. |
| UTM Medium | Web Analytics | The UTM parameter "medium" associated with the traffic of your website. |
| UTM Campaign | Web Analytics | The UTM parameter "campaign" associated with the traffic of your website. |
| Source (web traffic) | Web Analytics | The source identified by HubSpot of the traffic of your website. |
| Last touch converting campaign (companies) | Companies | The campaign responsible for the last touch creation of this contact. |
| Latest source drill-down 2 (companies) | Companies | Additional source details of the last session attributed to any contacts that are associated with this company. |
| Original source drill-down 1 (contacts) | Contacts | Additional information about the source through which a contact first found your website. This property is automatically set by HubSpot. |
| Original source drill-down 2 (contacts) | Contacts | Additional information about the source through which a contact first found your website. This property is automatically set by HubSpot. |
| Latest source drill-down 1 (contacts) | Contacts | Additional information about the latest source for the last session the contact used to find your website. Set automatically. |
| List Name (contacts) | Contacts | The name of a contacts' list based on specific properties or characteristics. |
| UTM Source | Web Analytics | The UTM parameter "source" associated with the traffic of your website. |
| First touch converting campaign (contacts) | Contacts | The campaign responsible for the first touch creation of this contact. |
| Latest source (companies) | Companies | The source of the latest session for a company. |
| First touch converting campaign (companies) | Companies | The campaign responsible for the first touch creation of the first contact associated with this company. |
| Email Name | The name of your email in HubSpot. | |
| First referring site (contacts) | Contacts | The first website that referred a contact to your website. This is automatically set by HubSpot for each contact. |
| First page seen (contacts) | Contacts | The first page a contact saw on your website. This is automatically set by HubSpot for each contact. |
| Page | Web Analytics | The page identified by HubSpot of the traffic of your website. |
Zoho Campaigns
The integration of "Zoho Campaigns" Connector seamlessly connects your Zoho account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Zoho Campaigns from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Zoho Campaigns as per below screen shot.
Zoho Campaigns metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Forwards (Percentage) | Campaign Analytics | Percentage of forwards email |
| Hard Bounce | Campaign Analytics | Number of hard bounce email |
| Unsent | Campaign Analytics | Number of unsent email |
| Bounce (Percentage) | Campaign Analytics | Percentage of emails sent to unique recipients that bounced. |
| Unique clicks (Percentage) | Campaign Analytics | Percentage of unique recipients that received the email and clicked the following link |
| Unopened | Campaign Analytics | Number of unique recipients who did not open the email |
| Unsubscribe (Percentage) | Campaign Analytics | percentage of recipients that received the email (did not bounce) and chose to unsubscribe |
| Spams | Campaign Analytics | Number of recipients who mark your emails as spam |
| Spams (Percentage) | Campaign Analytics | Percentage of recipients who mark your emails as spam |
| Delivered (Percentage) | Campaign Analytics | percentage of emails sent that were suzcessfully delivered to your contacts’ inboxes |
| Delivered | Campaign Analytics | The number of emails sent that were suzcessfully delivered to your contacts’ inboxes |
| Complaints | Campaign Analytics | Number of recipients who have lodged a complaint against your email campaign.. |
| Unopened (Percentage) | Campaign Analytics | percentage of unique recipients who did not open the email |
| Autoreply | Campaign Analytics | Number of automatic replies or auto-responses received in email |
| Soft Bounce | Campaign Analytics | Number of soft bounce email |
| Opens | Campaign Analytics | Number of recipients who opened the email. |
| Unique clicks | Campaign Analytics | Number of unique recipients who clicked any link in the email |
| Unsubscribe | Campaign Analytics | Number of recipients that received the email (did not bounce) and chose to unsubscribe |
| Complaints (Percentage) | Campaign Analytics | Percent of recipients who have lodged a complaint against your email campaign.. |
| Bounces | Campaign Analytics | Number of emails sent to unique recipients that bounced. |
| Unsent (Percentage) | Campaign Analytics | percentage of unsent email |
| Opens (Percentage) | Campaign Analytics | percentage of unique recipients who opened the email. |
| Click-to-open rate | Campaign Analytics | This metric displays the rate of contacts who opened your email campaign compared to how many clicked the links in it. |
| Forwards | Campaign Analytics | Number of forwards email |
| Sent | Campaign Analytics | Number of unique email sends. |
| Reach | Campaign Analytics | Total number of campaign reach |
| Contacts | Campaign Analytics | Total number of contacts |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Platfrom | Campaign Analytics | Campaign shared on which platform |
| List Name | List Analytics | Name of the created list |
| Campaign Name | Campaign Analytics | Under which campaign |
Google Search Console
The integration of "Google Search Console" Connector seamlessly connects your Google account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Google Search Console from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Google Search Console as per below screen shot.
Google Search Console metrics and dimensions
List of Metrics
| Name | Description |
|---|---|
| Avg. CTR | The percentage of impressions that resulted in a click. |
| Avg. position | The average of your site pages' positions relative to competitors. |
| Clicks | The total number of times users have clicked on your site's pages. |
| Impressions | The total number of impressions. |
List of Dimension
| Name | Description |
|---|---|
| Country | The country in which the session originated. |
| Device Type | The type of device on which there was an impression. |
| Page | The page visited, listed by URI. The URI is the portion of a page's URL following the domain name; for example, the URI portion of https://www.example.com/contact.html is /contact.html. |
| Query | The actual search query that triggered impressions. |
Salesforce
The integration of "Salesforce" Connector seamlessly connects your Salesforce account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Salesforce from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Salesforce as per below screen shot.
Salesforce metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Leads | Lead | Leads are individuals or entities who have shown interest in your products or services but haven't yet been qualified as |
| New Customer | Opportunity | A new business or organization that has recently become a customer or client of the company |
| Amount | Opportunity | The Amount field is commonly used in Salesforce to track the potential or actual revenue associated with a sales deal. |
| Amount Won | Opportunity | Sum of the amount where Closed Won is stage(Sum of ammount where StageName= 'Closed Won') |
| Amount Lost | Opportunity | Sum of the amount where Closed Lost is stage |
| Expected Revenue | Opportunity | It is used to capture the estimated revenue that a sales representative expects to generate from a particular opportunity |
| Expected Revenue | Campaign | Estimate the potential financial impact of the campaign |
| Opportunity | Opportunity | An Opportunity represents a potential revenue-generating event for a company, often associated with a potential sale or deal. |
| Win Rate | Opportunity | Count of total won records / Number of total record present in Opportunity |
| Actual Cost | Campaign | This field stores the total amount of money actually spent on running the campaign |
| Budgeted Cost | Campaign | Object represents the planned or budgeted cost associated with a marketing campaign. |
| Campaign | Campaign | Is used to track and manage marketing efforts. A marketing campaign or initiative designed to promote a product, service, or message |
| Amount All Opportunities | Campaign | sum of the Amount field values for all opportunities directly associated with the specific campaign |
| Contact | Contact | this object represents individuals or business contacts |
| Converted Leads | Lead | The process of converting a lead involves transitioning it from the Lead object to other standard objects, such as Account, |
| Num Sent | Campaign | It refers to the total number of individuals included in the campaign target audience |
| Won Opportunities | Opportunity | refers to a sales opportunity that has been successfully closed with a positive outcome. When a sales representative |
| Conversion Rate | Other | Conversion Rate = (Number of Opportunities / Number of Leads) * 100 |
| Converted Revenue | Opportunity | Sum of the amount where Closed Won is stage(Sum of ammount where StageName= 'Closed Won') |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Status | Other | often used to indicate the current state or condition of a record |
| Name | Other | Is a standard field that is present in many standard and custom objects |
| Rating | Other | represents a qualitative assessment or categorization of the business relationship with a particular account |
| Type | Other | The object it belongs to or how it's been customized in your Salesforce instance. |
| Stage | Other | refers to a specific phase or step in a sales or business process, most commonly associated with the Opportunity object. |
| Country | Other | used to store information about the country associated with a record |
| Industry | Other | categorize or classify the type of business or industry associated with an account |
Zoho CRM
The integration of "Zoho CRM" Connector seamlessly connects your Zoho account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Zoho CRM from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Zoho CRM as per below screen shot.
Zoho CRM metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Accounts | Accounts | Total number of account |
| Converted Leads | Leads | The process of converting a lead involves transitioning it from the Lead object to other standard objects |
| Leads | Leads | Leads are individuals or entities who have shown interest in your products or services but haven't yet been qualified as a customer |
| Annual Revenue | Leads | Tracks yearly income of potential customers for sales |
| No of Employees | Leads | No of Employees in Leads |
| Contacts | Contacts | This object represents individuals or business contacts |
| Amount | Deals | The Amount field is commonly used in ZohoCRM to track the potential or actual revenue associated with a sales deal. |
| Deals | Deals | Manages sales opportunities, tracking leads through the sales pipeline for efficient deal management |
| Won Amount | Deals | Sum of the amount where Closed Won is stage |
| Won Deals | Deals | Number of deals whose stage is closed won |
| Win Rate | Deals | Count of total won records / Number of total record present in Deals |
| Lost Amount | Deals | Sum of the amount where Closed Lost is stage |
| Expected Revenue | Deals | It is used to capture the estimated revenue that a sales representative expects to generate from a particular Deals |
| Probability | Deals | Specify the probability of closing a deal. |
| Tasks | Tasks | Number of tasks are listed in the record's Home page |
| Meetings | Events | Number of Meetings are present |
| Calls | Calls | Number of calls are present |
| Campaigns | Campaigns | Is used to track and manage marketing efforts. A marketing campaign or initiative designed to promote a product, service, or message |
| Actual Cost | Campaigns | This field stores the total amount of money actually spent on running the campaign |
| Budgeted Cost | Campaigns | Object represents the planned or budgeted cost associated with a marketing campaign. |
| Expected Revenue | Campaigns | Estimate the potential financial impact of the campaign |
| Expected Response | Campaigns | Estimate the potential impact of the campaign |
| Num sent | Campaigns | It refers to the total number of individuals included in the campaign target audience |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Lead Source | Leads | Multiple sources for generated Leads |
| Lead Status | Leads | Used to track leads in your sales process and help you understand where a lead is in your sales cycle |
| Rating | Leads | Rating is something to rate the individual or the company where the lead belongs to. |
| Stage | Deals | Refers to a specific phase or step in a sales or business process, most commonly associated with the Deals Module |
| Type | Deals | This field is belongs to different type od deals and campaign |
| Priority | Tasks | Refer priority of tasks |
| Status | Tasks | Often used to indicate the current state or condition of a record |
| Call Type | Calls | Different type of call |
| Call Purpose | Calls | Purpose of calls |
| Call Result | Calls | Result of calls |
WooCommerce
The integration of "WooCommerce" Connector seamlessly connects your WooCommerce account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of WooCommerce from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with WooCommerce as per below screen shot.
WooCommerce metrics and dimensions -
List of Metrics
| Name | Description |
|---|---|
| Country | The country in which the session originated. |
| Device Type | The type of device on which there was an impression. |
| Page | The page visited, listed by URI. The URI is the portion of a page's URL following the domain name; for example, the URI portion of https://www.example.com/contact.html is /contact.html. |
| Query | The actual search query that triggered impressions. |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Customer ID | Order | ID assigned to a customer by WooCommerce. |
| Coupon | Order | Coupon code used in the transaction. |
| Order id | Subscription | The unique ID assigned by WooCommerce for an order. |
| Date | Subscription | The date an order was marked as 'Created'. |
| Product Name | Order | Set of unique product names from orders |
| Order id | Order | The unique ID assigned by WooCommerce for an order. |
| Date | Order | The date an order was marked as 'Created'. |
| Order Status | Order | The current status of the order (e.g., processing, completed, on-hold). |
| Order Status | Subscription | The current status of the order (e.g., processing, completed, on-hold). |
ActiveCampaign
The integration of "Active Campaign" Connector seamlessly connects your Active Campaign account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Active Campaign from the list of available integrations on the "Integrations" page.
Then provide your API URL and API Key to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Active Campaign as per below screen shot.
Active Campaign metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Bounces | Campaign | The total number of emails that were not delivered successfully, including both hard and soft bounces. |
| Receipents | Campaign | The total number of emails receive contacts in a campaign. |
| Clicks | Campaign | The count of clicks, one or more links within the email campaign. |
| Opens | Campaign | The count of email opens. |
| Unique Opens | Campaign | The count of recipients who opened the email campaign at least once, with duplicate openings by the same recipient counted only once. |
| Verified Unique Opens | Campaign | The count of sending email campaign open by verified unique mails. |
| Shares | Campaign | The count of times the email campaign was shared on social media platforms. |
| Subscribers | List | Total number of subscribers |
| Unique Clicks | Campaign | The count of unique recipients who clicked on one or more links within the email campaign. |
| Click Rate | Campaign | The percentage of recipients who clicked on links within the email campaign, calculated by dividing the total number of clicks by the total number of emails sent, and then multiplying by 100. |
| Forwards | Campaign | The count of times the email campaign was forwarded by recipients to others. |
| Open Rate | Campaign | The percentage of recipients who opened the email campaign at least once, calculated by dividing the total number of unique opens by the total number of emails sent, and then multiplying by 100. |
| List | Indicates whether Facebook functionality is enabled for the list.(if enabled 1 otherwise 0) | |
| Count | Campaign | Total Count |
| Email Sent | Campaign | The total number of emails sent out in a campaign. |
| Bounce Rate | Campaign | The percentage of sent emails that were not delivered successfully, calculated by dividing the total number of hard and soft bounces by the total emails sent. |
| Subscriber Clicks | Campaign | The count of recipients who clicked on links within the email campaign, including multiple clicks from the same recipient |
| Unique Forwards | Campaign | The count of times the email campaign was forwarded by recipients to unique mail. |
| Verified Opens | Campaign | The count of sending email campaign open by verified mails. |
| Replies | Campaign | The count of recipients who replied to the email campaign. |
| Unique Replies | Campaign | The count of recipients who replied to the email campaign by unique mail id. |
| Unsubscribes | Campaign | The count of recipients who unsubscribed from the email campaign. |
| Unsubscribe Rate | Campaign | |
| Trackign | List | Indicates whether tracking is enabled for the list. (if enabled 1 otherwise 0) |
| List | Indicates whether Twitter functionality is enabled for the list.(if enabled 1 otherwise 0) |
List of Dimension
| Name | Category | Description |
|---|---|---|
| List name | List | Name of list. |
| Bounce Type | Campaign | Type of bounces. |
| Activity | Campaign | Show activity of campaign |
| Campaign Name | Campaign | The name given to a specific campaign or marketing initiative. It serves as a unique identifier and helps in organizing and tracking various campaigns within a marketing strategy. |
| Responses | Campaign | Respective response |
| Emails | Campaign | Coustomer emails. |
| Action | Campaign | Action of all present campaign |
Brevo
The integration of "Brevo" Connector seamlessly connects your Brevo account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Brevo from the list of available integrations on the "Integrations" page.
Then provide your API Key to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Brevo as per below screen shot.
Brevo metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Unique Click Rate | The percentage of how often your emails click by recipients. | |
| Unsubscribe Rate | The percentage of unsubscribed from your email. | |
| Sent | The number of contacts you sent your email campaign to. | |
| Unsubscribe | The total number of users who globally unsubscribed from your email. | |
| Bounce Rate | The percentage of how often your emails bounce. | |
| Soft Bounced Email | A soft bounce happens when a message wasn’t delivered because of a temporary problem | |
| Unique Click | Recipient clicked the link on the email. | |
| Total Open | The number of times a recipient opened an email. | |
| Total Click | The number of time recipient clicked the link on the email. | |
| Complaints | Number of contacts who reported your emails as spam. | |
| Unique Open | The unique number of times a recipient opened an email. | |
| Estimate Open | The estimate number of times a recipient opened an email. | |
| Hard Bounced Email | Hard bounces represent the percentage of messages that failed to reach intended recipients due to a permanent problem, like the email address no longer existing. | |
| Delivered | The contacts who actually received your email campaign, either in inbox or in the spam folder. | |
| Open Rate | Percentage of unique recipients who opened the email. |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Domain Name | Domain | The domain from where the email is sent. |
| Device Name | Device | The domain from where the email is sent. |
| Browser Name | Browser | The Browser from where the email is open. |
| Campaign Name | Campaign | Under which campaign. |
CSV
The integration of "CSV" Connector seamlessly connects your CSV template to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of CSV from the list of available integrations on the "Integrations" page.
Then add a custom CSV template, which is already created with CSV Manage.
Once the csv template is added, it will appear in the list of connected integrations.
Now you can generate report with CSV as per below screen shot.
Keyword.Com
The integration of "Keyword.Com" Connector seamlessly connects your Keyword.Com account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Keyword.Com from the list of available integrations on the "Integrations" page.
Then provide your API Token to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Keyword.Com as per below screen shot.
Keyword.Com metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Rank | Keyword Analytics | The ranking of the related page with a given keyword. |
| Start Rank | Keyword Analytics | The ranking recorded for the related page when the given keyword was first added in. |
| Clicks | Keyword Analytics | Average number of clicks (Google Search Console). |
| Impressions | Keyword Analytics | Impressions (Google Search Console) |
| CTR | Keyword Analytics | Click Through Rate (GoogleAds) |
| Monthly Search | Keyword Analytics | Monthly search volume |
| Competition | Keyword Analytics | Competition metric (GoogleAds) |
| CPC | Keyword Analytics | Average cost per click in US Dollars (GoogleAds) |
| Best Rank | Keyword Analytics | Best ranking position since start |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Keyword | Keyword Analytics | The words tracked in your keywords list. |
| URL | Keyword Analytics | The complete URL associated with a given keyword. |
Klaviyo
The integration of "Klaviyo" Connector seamlessly connects your Klaviyo account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Klaviyo from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Klaviyo as per below screen shot.
Klaviyo metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Bounced Email | The number of time an email soft or hard bounced | |
| Bounce Rate | The percentage of how often your emails bounce | |
| Clicked Email | The number of time recipient clicked on the email | |
| Dropped Email | The number of times an email was not sent because the email address is suspicious | |
| Spam Email | The total number of times a recipient marked an email as spam | |
| Open Rate | percentage of unique recipients who opened the email | |
| Opened Email | The number of times a recipient opened an email | |
| Opened Email(unique) | The unique number of times a recipient opened an email | |
| Received Email | The number of times a recipient received an email | |
| Unsubscribed Email | The total number of users who globally unsubscribed from your email | |
| Cancelled Order Value | Revenue | The total value of unfulfilled orders that have been canceled |
| Cancelled Order | Revenue | The total number of unfulfilled orders that have been canceled |
| Started Checkout | Revenue | The total number of carts at the time of started checkout |
| Started Checkout value | Revenue | The total value of carts at the time of started checkout. This may include line prices,taxes,shipping cost,tips,and discounts |
| Fulfilled Order | Revenue | The total number of fulfilled orders (all items have been shipped) |
| Fulfilled Order Value | Revenue | The total value of fulfilled orders (all items have been shipped) |
| Ordered Product | Revenue | The number of total items purchased |
| Ordered Products Value | Revenue | The total value of items purchased. no shipping costs or discounts included |
| Placed Order | Revenue | The total number of placed order |
| Placed Order Value | Revenue | The total value of placed order |
| Refunded Order | Revenue | The total number of refunded order |
| Refunded Order Value | Revenue | The total value of refunded order |
| Added to Cart | Revenue | The total number of users added to cart the product |
| Clicked SMS | SMS | The number of users who have engaged with your Klaviyo links in DMS messagees |
| Sent SMS | SMS | The number of times a recipient texted your destination number to subscribe |
| Unsubscribed SMS | SMS | The number of users who texted STOP to unsubscribe from your SMS messages |
| Failed to Deliver SMS | SMS | The number of times an SMS is sent but is not delivered to the recipient |
| Received SMS | SMS | The number of times it was recorded that your recipient received an SMS |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Campaign Name | Campaign | Under which campaign |
| Email Domain | The domain from where the email is sent | |
| Email Subject | The subject of the email | |
| Flow | Flow | Also known as automation, an automated sequence of steps that are set in motion by a single trigger and can be filtered based on a specific profile or trigger details |
| Client Name | Client | Name of the client |
| Client Type | Client | A classification that defines the channel through which the customer reaches your site |
| From Number | SMS | The phone number from which the SMS is sent |
| From Phone Region | SMS | The phone region from which the SMS is sent |
| Message Name | Message | The name of the message |
| Message Type | Message | The type of the message |
| To Number | Message | The phone number to which the SMS is sent |
| To Phone Region | Message | The phone region to which the SMS is sent |
| URL | URL | The URL that has been clicked on in an SMS or an Email |
Google My Business
The integration of "Google My Business" Connector seamlessly connects your Google account to Whatsdash, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Google My Business from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Google My Business as per below screen shot.
Google My Business metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Reviews Count | Reviews | The number of reviews that were published on your business profile. |
| Food Menu Clicks | Performance | The number of food orders received from the business profile. |
| Call Clicks | Performance | The number of times the business profile call button was clicked. |
| Food Orders | Performance | The number of food orders received from the business profile. |
| Impressions Mobile Search | Performance | Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Impressions Desktop Maps | Performance | Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Impressions Mobile Maps | Performance | Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Impressions Desktop Search | Performance | Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Rating | Reviews | The average rating given for each review published on your business profile. To display the average rating only for the selected dashboard period, use with the dimension Review. |
| Business Booking | Performance | The number of bookings made from the business profile via Reserve with Google. |
| Website Clicks | Performance | The number of times the business profile website was clicked. |
| Business Direction Requests | Performance | The number of times a direction request was requested to the business location. |
| Business Conversations | Performance | The number of message conversations received on the business profile. |
List of Dimension
| Name | Description |
|---|---|
| Location Store Code | The location store code associated with your business location. |
| Labels | The location labels associated with your business location. |
| Location Address | The full address associated with your business location (includes address lines, locality, administrative area, postal code, and regional code). |
| Location Name | The location name associated with your business locations. |
| Review | The review published on your business profile. |
Custom Metrics
To initiate the creation of custom metrics, simply click on the button labeled "Create Custom Metrics."
Then specify the metric name, along with its data type and description. Additionally, provide details on how you intend to construct an expression using metrics, operators, and numerical values relevant to the specific data source.
Upon selecting the "Save" button, the Custom Metrics will be created as shown in the screenshot below.
This custom metrics will be used when creating Custom Metrics Widget.
CSV Template
To initiate the creation of Csv Template, simply click on the button labeled "Create Csv Template".
Then choose your Csv file and upload it. The initial screen you encounter after uploading your file should look like this -
You can define the structure of your Csv file by specifying the number of lines in the Header and Footer. Columns can be delineated using either commas or semicolons.
Then define Date and Unique ID based on "Type" (If "Header" is selected as "Type" then line number must be needed).
Once "Date" and "Unique ID" have been defined, include a Dimension, Metrics and the Template Name. Multiple metrics and dimensions can also be added.
Upon selecting the "Save" button, the Custom Csv Template will be created as shown in the screenshot below. You can add another csv file by clicking the "Add a CSV" button.
Clicking the button labeled "Show Template" will display the template as shown below.
Custom Templates
To create a custom template, you must click on the button labeled "Create Template."
Then specify the template name and description and choose the dashboard template you want to create.
Upon selecting the "Save" button, the Custom Template will be created as shown in the screenshot below.
This custom template will be available as an option when creating a dashboard.
Logos
The Whatsdash Logo manager enables users to upload, edit and organize logos specifically for their dashboards.
To create a custom template, you must click on the button labeled "Upload Logo."
Logos will become accessible once they have been uploaded, allowing users to integrate them into their dashboard.
