Reddit Ads
Reddit Ads is an advertising platform that allows businesses to reach a highly engaged audience within Reddit's vast network of communities (subreddits).
Why Connect Reddit Ads to Whatsdash?
Integrating your Reddit Ads data with Whatsdash transforms campaign statistics into clear, easy-to-digest reports, helping you understand what drives results with Reddit's unique audience.
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Centralized Ad Reporting: Track key performance indicators (KPIs) like impressions, clicks, spend, and Return on Ad Spend (ROAS) in one dashboard, without needing to log into the Reddit Ads Manager.
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Community & Targeting Analysis: Easily break down performance by Subreddit, Interest, and Geography to see which communities are most valuable and optimize your targeting strategy to prevent ad fatigue.
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Cross-Channel Blending: Combine your Reddit Ads cost and conversion data with metrics from Google Analytics 4, Facebook Ads, and other platforms to get a holistic view of the customer journey and measure true cross-platform ROI.
📋 Steps to Integrate your Reddit Ads Account to Whatsdash
✔️ Navigate to the 'Integrations' page using the Navigation bar.
✔️ Select Reddit Ads from the Available Integrations.
✔️ Click the + button to initiate the Reddit Ads authorization process.
✔️ You will be redirected to the Reddit sign-in and authorization page. Enter your Reddit Ads credentials and grant Whatsdash the necessary permissions to Read your ads data.
✔️ Once authenticated, you will be directed back to Whatsdash. Your Reddit Ads Integration will appear in the Connected Integrations list.
✔️ You can now create or customize dashboards using your Reddit Ads Metrics and Dimensions.
👉 To learn how to visualize this data in your dashboard, visit the Dashboard Documentation Guide
🔗 Reddit Ads Metrics
The table below lists the Reddit Ads Metrics available through the Whatsdash Reddit Ads Integration.
| Name | Category | Why It's Useful |
|---|---|---|
| Clicks | Ads | Measures total user engagement with your ads. |
| Cost Per Click (CPC) | Ads | Helps evaluate the cost-efficiency of each ad click. |
| Cost Per View (CPV) | Ads | Useful for analyzing video campaign cost efficiency. |
| Click-Through Rate (CTR) | Ads | Indicates how compelling your ad creatives are. |
| Effective Cost Per Mille (eCPM) | Ads | Shows how much you earn or spend per 1,000 impressions. |
| Frequency | Ads | Tracks how often users see your ads, avoiding overexposure. |
| Impressions | Ads | Measures how many times ads are shown. |
| Reach | Ads | Tracks the number of unique users reached. |
| Reddit Leads | Ads | Indicates lead generation effectiveness from Reddit ads. |
| Spend | Ads | Tracks total ad expenditure for budgeting analysis. |
| Key Conversion Clicks | Ads | Measures conversions directly linked to ad clicks. |
| Key Conversion eCPA | Ads | Tracks cost per acquisition for key conversions. |
| Key Conversion Rate | Ads | Shows conversion efficiency from clicks. |
| Key Conversion Total Count | Ads | Total key conversions achieved. |
| Key Conversion Views | Ads | Tracks views that resulted in conversions. |
| Conversion Add to Cart Average Value | Ads | Helps measure cart value performance. |
| Conversion Add to Cart Clicks | Ads | Tracks ad clicks that led to cart additions. |
| Conversion Add to Cart eCPA | Ads | Determines cost per cart addition conversion. |
| Conversion Add to Cart Total Items | Ads | Measures how many items users added to carts. |
| Conversion Add to Cart Total Value | Ads | Shows total cart value influenced by ads. |
| Conversion Add to Cart Views | Ads | Measures views that led to cart actions. |
| Conversion Add to Wishlist Average Value | Ads | Tracks wishlist item values to assess interest. |
| Conversion Add to Wishlist Clicks | Ads | Measures ad-driven wishlist clicks. |
| Conversion Add to Wishlist eCPA | Ads | Tracks cost per wishlist conversion. |
| Conversion Add to Wishlist Total Items | Ads | Tracks wishlist items generated from ads. |
| Conversion Add to Wishlist Total Value | Ads | Helps assess total value of wishlist items. |
| Conversion Add to Wishlist Views | Ads | Tracks ad impressions resulting in wishlists. |
| Conversion Custom Average Value | Ads | Evaluates the monetary value of custom conversions. |
| Conversion Custom Clicks | Ads | Tracks clicks leading to custom conversions. |
| Conversion Custom eCPA | Ads | Monitors cost efficiency of custom conversions. |
| Conversion Custom Event 10 Average Value | Ads | Measures event-specific conversion value. |
| Conversion Custom Event 10 Clicks | Ads | Tracks clicks for event 10 conversions. |
| Conversion Custom Event 10 eCPA | Ads | Determines acquisition cost for event 10. |
| Conversion Custom Event 10 ROAS | Ads | Shows return on ad spend for event 10. |
| Conversion Custom Event 10 Total Items | Ads | Counts total items from event 10 conversions. |
| Conversion Custom Event 10 Total Value | Ads | Tracks total value generated from event 10. |
| Conversion Custom Event 10 Views | Ads | Measures views resulting in event 10 conversions. |
| Conversion Custom Event 3 eCPA | Ads | Measures the cost-effectiveness of acquiring conversions for custom event 3. |
| Conversion Custom Event 3 ROAS | Ads | Tracks how much revenue you earn for every dollar spent on event 3 ads. |
| Conversion Custom Event 3 Total Items | Ads | Shows how many items were converted under event 3, indicating engagement level. |
| Conversion Custom Event 3 Total Value | Ads | Measures total monetary value generated from event 3 conversions. |
| Conversion Custom Event 3 Views | Ads | Tracks total ad views that led to event 3 conversions. |
| Conversion Custom Total Items | Ads | Indicates the total number of items from all custom conversions, showing engagement breadth. |
| Conversion Custom Total Value | Ads | Measures the combined value from all custom conversion events. |
| Conversion Custom Views | Ads | Tracks how many views across campaigns resulted in any custom conversions. |
| Conversion Lead Average Value | Ads | Shows the average revenue or value per lead generated. |
| Conversion Lead Clicks | Ads | Tracks clicks that resulted in lead generation, measuring ad effectiveness. |
| Conversion Lead eCPA | Ads | Determines the cost efficiency for each lead conversion. |
| Conversion Lead Total Value | Ads | Measures total revenue or value from all lead conversions. |
| Conversion Lead Views | Ads | Tracks how many ad views contributed to lead conversions. |
| Conversion Page Visit Clicks | Ads | Measures clicks that resulted in page visits, indicating interest. |
| Conversion Page Visit eCPA | Ads | Tracks cost per page visit conversion to assess efficiency. |
| Conversion Page Visit Views | Ads | Measures views that led to page visits, showing content effectiveness. |
| Conversion Purchase Average Value | Ads | Indicates the average transaction value from purchases driven by ads. |
| Conversion Purchase Clicks | Ads | Tracks clicks that resulted in completed purchases. |
| Conversion Purchase eCPA | Ads | Measures how much each purchase conversion costs on average. |
| Conversion Purchase Total Items | Ads | Shows total number of items purchased via ads, useful for sales analysis. |
| Conversion Purchase Total Value | Ads | Measures total revenue from purchases driven by Reddit ads. |
| Conversion Purchase Views | Ads | Tracks how many ad views resulted in purchases, highlighting ad performance. |
| Conversion ROAS | Ads | Measures the revenue generated for every dollar spent, helping assess ad profitability. |
| Conversion Search Clicks | Ads | Tracks how many clicks led to search-based conversions for performance optimization. |
| Conversion Search eCPA | Ads | Helps identify cost efficiency per search acquisition. |
| Conversion Search Views | Ads | Shows how many views converted from search impressions. |
| Conversion Sign Up Clicks | Ads | Monitors clicks that resulted in sign-ups to track engagement effectiveness. |
| Conversion Sign Up eCPA | Ads | Evaluates the average cost per sign-up to improve campaign efficiency. |
| Conversion Sign Up Views | Ads | Measures the visibility of sign-up-related content leading to conversions. |
| Conversion Sign Up Average Value | Ads | Reveals average value of sign-up conversions to gauge ROI. |
| Conversion Sign Up Total Value | Ads | Shows total value generated from all sign-up conversions. |
| Conversion View Content Clicks | Ads | Tracks clicks that led to view content conversions. |
| Conversion View Content eCPA | Ads | Calculates acquisition cost efficiency for content views. |
| Conversion View Content Views | Ads | Measures engagement level through view-based conversions. |
| Product Add to Cart | Ads | Tracks how many users added items to cart, indicating buying intent. |
| Product Click Purchase | Ads | Measures clicks that resulted in actual purchases. |
| Product Clicks | Ads | Indicates overall engagement and product interest. |
| Product Impressions | Ads | Shows total ad visibility for products. |
| Product Total Sales | Ads | Tracks overall sales revenue generated through ads. |
| Product Total Sales Clicks | Ads | Measures clicks contributing to total product sales. |
| Product Total Sales Views | Ads | Shows views resulting in product sales conversions. |
| Product View Purchase | Ads | Tracks how many product views turned into purchases. |
| Video Completion Rate | Ads | Indicates how engaging your videos are based on completion percentage. |
| Video Fully Viewable Impressions | Ads | Measures fully visible video ad impressions for quality reach. |
| Video Plays Expanded | Ads | Tracks plays in expanded mode to gauge deeper engagement. |
| Video Plays with Sound | Ads | Indicates how many users engaged with sound-on experiences. |
| Video Started | Ads | Measures how many times a video was initiated. |
| Video View Rate | Ads | Shows what percentage of impressions led to video views. |
| Video Viewable Impressions | Ads | Indicates ad visibility and exposure quality. |
| Video Watched 100 Percent | Ads | Tracks how many users watched videos till the end. |
| Video Watched 10 Seconds | Ads | Measures short engagement—early drop-off insight. |
| Video Watched 25 Percent | Ads | Gauges initial viewer engagement. |
| Video Watched 3 Seconds | Ads | Measures early retention of video ads. |
| Video Watched 50 Percent | Ads | Indicates mid-point engagement and viewer interest. |
| Video Watched 5 Seconds | Ads | Captures very short-term engagement. |
| Video Watched 75 Percent | Ads | Shows strong viewer retention nearing completion. |
| Video Watched 95 Percent | Ads | Measures near-complete video watches, signaling strong engagement. |
| View Attribution Window | Ads | Defines how long after viewing an ad a conversion is attributed. |
| App Install Install Count | Ads | Measures total number of app installs generated by ads. |
| App Install Install CVR | Ads | Tracks install conversion rate to assess effectiveness. |
| App Install Install ECPA | Ads | Calculates cost per app install for budgeting insights. |
| App Install Add Payment Info Count | Ads | Tracks post-install actions where users add payment info. |
| App Install Add Payment Info CVR | Ads | Measures how efficiently users add payment info post-install. |
| App Install Add Payment Info ECPA | Ads | Shows average cost for acquiring users who add payment info. |
| App Install Add to Cart Count | Ads | Tracks number of users adding to cart after app install. |
| App Install Add to Cart CVR | Ads | Evaluates conversion rate of post-install cart additions. |
| App Install Add to Cart ECPA | Ads | Measures cost-effectiveness of encouraging users to add items to cart after installing the app. | | App Install App Launch Count | Ads | Tracks how often users open the app post-install, indicating engagement levels. | | App Install App Launch CVR | Ads | Shows what percentage of installs result in an app launch, helping gauge initial user activation. | | App Install App Launch ECPA | Ads | Evaluates cost per user who opens the app after installation. | | App Install Completed Tutorial Count | Ads | Measures number of users completing tutorials, showing onboarding success. | | App Install Completed Tutorial CVR | Ads | Indicates what percentage of new users complete the tutorial. | | App Install Completed Tutorial ECPA | Ads | Shows cost per tutorial completion, valuable for retention optimization. | | App Install Level Achieved Count | Ads | Tracks number of users reaching a level, reflecting in-app engagement. | | App Install Level Achieved CVR | Ads | Indicates success rate of users reaching milestones post-install. | | App Install Level Achieved ECPA | Ads | Measures cost per level achieved — key for gaming apps. | | App Install MMP Ad Click Count | Ads | Tracks ad clicks recorded by MMP, helping validate performance attribution. | | App Install MMP Ad Click CVR | Ads | Shows click-to-install conversion efficiency. | | App Install MMP Ad Click ECPA | Ads | Reveals cost per meaningful ad click tracked by MMP. | | App Install MMP Ad View Count | Ads | Measures ad views via MMP for campaign visibility. | | App Install MMP Ad View CVR | Ads | Shows view-to-action conversion rate. | | App Install MMP Ad View ECPA | Ads | Tracks cost efficiency of ad impressions converting to installs. | | App Install MMP Add Payment Info Count | Ads | Measures how many users added payment info post-install — signals monetization readiness. | | App Install MMP Add Payment Info CVR | Ads | Indicates success rate of users entering payment details. | | App Install MMP Add Payment Info ECPA | Ads | Evaluates cost per user adding payment info, useful for revenue optimization. | | App Install MMP Add to Cart Count | Ads | Counts cart additions tracked post-install — valuable for e-commerce. | | App Install MMP Add to Cart CVR | Ads | Shows conversion efficiency for cart additions. | | App Install MMP Add to Cart ECPA | Ads | Measures cost per “add to cart” — vital for cost analysis. | | App Install MMP Add to Wishlist Count | Ads | Tracks wishlist additions to gauge interest before purchase. | | App Install MMP Add to Wishlist CVR | Ads | Measures how effectively users add items to wishlists. | | App Install MMP Add to Wishlist ECPA | Ads | Evaluates cost per wishlist engagement. | | App Install MMP App Launch Count | Ads | Tracks total app launches post-install for engagement assessment. | | App Install MMP App Launch CVR | Ads | Shows conversion from install to active usage. | | App Install MMP App Launch ECPA | Ads | Determines cost per app launch tracked via MMP. | | App Install MMP Checkout Count | Ads | Tracks successful checkouts, key for e-commerce success. | | App Install MMP Checkout CVR | Ads | Shows conversion rate from install to checkout. | | App Install MMP Checkout ECPA | Ads | Measures cost per checkout action. | | App Install MMP Completed Tutorial Count | Ads | Counts completed tutorials to assess onboarding success. | | App Install MMP Completed Tutorial CVR | Ads | Measures tutorial completion rate post-install. | | App Install MMP Completed Tutorial ECPA | Ads | Evaluates cost per tutorial completion tracked by MMP. | | App Install MMP First Time Purchase Count | Ads | Tracks first purchases — crucial for measuring initial monetization. | | App Install MMP First Time Purchase CVR | Ads | Shows how many new users convert to first-time buyers. | | App Install MMP First Time Purchase ECPA | Ads | Measures cost per first-time purchase — key ROI metric. | | App Install MMP Install Count | Ads | Counts installs attributed by MMP for tracking campaign scale. | | App Install MMP Install CVR | Ads | Tracks effectiveness of converting ad views to installs. | | App Install MMP Install ECPA | Ads | Measures cost per install — key for acquisition budgeting. | | App Install MMP Level Achieved Count | Ads | Tracks how many users reach a level — reflects engagement. | | App Install MMP Level Achieved CVR | Ads | Shows rate of users achieving milestones. | | App Install MMP Level Achieved ECPA | Ads | Evaluates cost per user reaching a defined level. | | App Install MMP Login Count | Ads | Tracks user logins to assess active user retention. | | App Install MMP Login CVR | Ads | Shows how many installs lead to repeat engagement. | | App Install MMP Login ECPA | Ads | Measures cost per logged-in user. | | App Install MMP Onboard Completed Count | Ads | Tracks users completing onboarding flow. | | App Install MMP Onboard Completed CVR | Ads | Measures onboarding success rate. | | App Install MMP Onboard Completed ECPA | Ads | Evaluates cost per completed onboarding. | | App Install MMP Onboard Started Count | Ads | Counts users starting onboarding — useful for funnel analysis. | | App Install MMP Onboard Started CVR | Ads | Shows how many users begin onboarding. | | App Install MMP Onboard Started ECPA | Ads | Measures cost per onboarding start. | | App Install MMP Purchase Count | Ads | Tracks total purchases post-install for revenue insights. | | App Install MMP Purchase CVR | Ads | Shows conversion from install to purchase. | | App Install MMP Purchase ECPA | Ads | Measures cost per purchase — a primary performance metric. | | App Install MMP Rate Count | Ads | Tracks how many users leave ratings, showing satisfaction. | | App Install MMP Rate CVR | Ads | Measures engagement in rating activity. | | App Install MMP Rate ECPA | Ads | Evaluates cost per rating action. | | App Install MMP Reinstall Count | Ads | Tracks reinstalled apps, showing re-engagement potential. | | App Install MMP Reinstall CVR | Ads | Indicates conversion of reinstallation behavior. |
| App Install MMP ROAS | ads | Measures return on ad spend to evaluate profitability of app install campaigns. | | App Install MMP Search Count | ads | Shows total searches after app installs, useful for tracking user engagement. | | App Install MMP Search CVR | ads | Indicates the search conversion rate to assess effectiveness of search-based actions. | | App Install MMP Search ECPA | ads | Measures cost per search action to evaluate campaign efficiency. | | App Install MMP Sign Up Count | ads | Tracks number of sign-ups post-install, showing user onboarding success. | | App Install MMP Sign Up CVR | ads | Calculates sign-up conversion rate to measure funnel performance. | | App Install MMP Sign Up ECPA | ads | Shows cost per sign-up to analyze acquisition efficiency. | | App Install MMP Spend Credits Count | ads | Tracks in-app spending actions to gauge post-install engagement. | | App Install MMP Spend Credits CVR | ads | Measures conversion rate for spending credits, indicating monetization behavior. | | App Install MMP Spend Credits ECPA | ads | Evaluates cost per spend action to measure ROI from engaged users. | | App Install MMP Start Trial Count | ads | Tracks trial starts to assess interest in premium features. | | App Install MMP Start Trial CVR | ads | Calculates trial start conversion rate for campaign optimization. | | App Install MMP Start Trial ECPA | ads | Indicates cost per trial start, useful for assessing acquisition cost. | | App Install MMP Subscribe Count | ads | Counts subscriptions after app installs to track monetization success. | | App Install MMP Subscribe CVR | ads | Measures subscription conversion rate for evaluating ad effectiveness. | | App Install MMP Subscribe ECPA | ads | Calculates cost per subscription to analyze ad spend efficiency. | | App Install MMP Total Conversions | ads | Shows total conversions to evaluate overall campaign impact. | | App Install MMP Total Install Count | ads | Tracks total installs to gauge campaign reach and performance. | | App Install MMP Total Install CVR | ads | Measures install conversion rate for assessing campaign effectiveness. | | App Install MMP Total Install ECPA | ads | Indicates cost per install, key for ROI and budget efficiency. | | App Install MMP Unlock Achievement Count | ads | Tracks user achievements to measure engagement and retention. | | App Install MMP Unlock Achievement CVR | ads | Shows conversion rate for unlocking achievements, reflecting user involvement. | | App Install MMP Unlock Achievement ECPA | ads | Evaluates cost per achievement unlock for performance optimization. | | App Install MMP View Content Count | ads | Counts content views post-install to assess user interest. | | App Install MMP View Content CVR | ads | Calculates content view conversion rate for engagement insights. | | App Install MMP View Content ECPA | ads | Measures cost per content view to determine efficiency of engagement. | | App Install Purchase Count | ads | Tracks total purchases post-install, showing revenue-driving actions. | | App Install Purchase CVR | ads | Indicates purchase conversion rate for assessing sales effectiveness. | | App Install Purchase ECPA | ads | Measures cost per purchase to evaluate campaign ROI. | | App Install Revenue | ads | Represents total revenue from app installs, essential for ROI analysis. | | App Install ROAS Double | ads | Shows return on ad spend as a ratio, critical for profitability tracking. | | App Install Search Count | ads | Counts searches after installs to track in-app user activity. | | App Install Search CVR | ads | Measures conversion rate of searches for performance analysis. | | App Install Search ECPA | ads | Calculates cost per search to determine campaign efficiency. | | App Install Sign Up Count | ads | Tracks sign-ups after installs to monitor acquisition flow. | | App Install Sign Up CVR | ads | Calculates sign-up conversion rate to assess effectiveness. | | App Install Sign Up ECPA | ads | Measures cost per sign-up for cost-efficiency tracking. | | App Install SKAN Ad Click Count | ads | Tracks ad clicks under SKAN framework for iOS attribution. | | App Install SKAN Ad Click CVR | ads | Measures ad click conversion rate for SKAN campaigns. | | App Install SKAN Ad Click ECPA | ads | Evaluates cost per ad click for SKAN-based optimization. | | App Install SKAN Ad View Count | ads | Counts ad views to assess exposure under SKAN tracking. | | App Install SKAN Ad View CVR | ads | Measures ad view conversion rate for engagement evaluation. | | App Install SKAN Ad View ECPA | ads | Calculates cost per ad view for campaign optimization. | | App Install SKAN Add Payment Info Count | ads | Tracks “add payment info” actions to gauge purchase intent. | | App Install SKAN Add Payment Info CVR | ads | Measures conversion rate for adding payment info under SKAN. | | App Install SKAN Add Payment Info ECPA | ads | Calculates cost per add-payment-info action for cost tracking. | | App Install SKAN Add to Cart Count | ads | Tracks add-to-cart events for eCommerce-related installs. | | App Install SKAN Add to Cart CVR | ads | Shows add-to-cart conversion rate under SKAN tracking. | | App Install SKAN Add to Cart ECPA | ads | Measures cost per add-to-cart action for optimization. | | App Install SKAN Add to Wishlist Count | ads | Tracks wishlist actions to gauge product interest. | | App Install SKAN Add to Wishlist CVR | ads | Measures wishlist conversion rate for engagement insights. | | App Install SKAN Add to Wishlist ECPA | ads | Calculates cost per wishlist action for ROI assessment. | | App Install SKAN App Launch Count | ads | Tracks app launches post-install to measure retention. | | App Install SKAN App Launch CVR | ads | Shows app launch conversion rate under SKAN framework. | | App Install SKAN App Launch ECPA | ads | Evaluates cost per app launch to assess campaign efficiency. | | App Install SKAN Checkout Count | ads | Counts checkout actions to track user purchase behavior. | | App Install SKAN Checkout CVR | ads | Measures checkout conversion rate for purchase funnel insights. | | App Install SKAN Checkout ECPA | ads | Indicates cost per checkout for profitability tracking. | | App Install SKAN Completed Tutorial Count | ads | Tracks completed tutorials for onboarding success metrics. | | App Install SKAN Completed Tutorial CVR | ads | Shows tutorial completion rate to assess early user engagement. | | App Install SKAN Completed Tutorial ECPA | ads | Calculates cost per tutorial completion for ROI analysis. | | App Install SKAN First Time Purchase Count | ads | Tracks first-time purchases for new user monetization. | | App Install SKAN First Time Purchase CVR | ads | Measures conversion rate of first-time purchases for performance analysis. |
| App Install SKAN First Time Purchase ECPA | Ads | Measures cost efficiency for first-time purchases driven by SKAN campaigns. | | App Install SKAN Install Count | Ads | Tracks the total number of installs attributed to SKAN campaigns. | | App Install SKAN Install CVR | Ads | Helps understand conversion rate of installs from impressions. | | App Install SKAN Install ECPA | Ads | Evaluates cost-effectiveness per SKAN-tracked install. | | App Install SKAN Level Achieved Count | Ads | Shows how many users reached certain levels post-install. | | App Install SKAN Level Achieved CVR | Ads | Measures engagement by tracking progression rates after install. | | App Install SKAN Level Achieved ECPA | Ads | Analyzes the cost to drive meaningful in-app engagement (level achievements). | | App Install SKAN Login Count | Ads | Tracks how many users logged in after installation. | | App Install SKAN Login CVR | Ads | Indicates onboarding success and early user retention. | | App Install SKAN Login ECPA | Ads | Shows cost to achieve user logins post-install. | | App Install SKAN Onboard Completed Count | Ads | Measures users completing onboarding steps. | | App Install SKAN Onboard Completed CVR | Ads | Evaluates onboarding flow efficiency. | | App Install SKAN Onboard Completed ECPA | Ads | Determines cost of acquiring a fully onboarded user. | | App Install SKAN Onboard Started Count | Ads | Tracks users who begin onboarding after installation. | | App Install SKAN Onboard Started CVR | Ads | Gauges initial engagement right after app install. | | App Install SKAN Onboard Started ECPA | Ads | Calculates cost per user starting onboarding. | | App Install SKAN Purchase Count | Ads | Counts SKAN-tracked purchases post-install. | | App Install SKAN Purchase CVR | Ads | Measures how many users make purchases after installing. | | App Install SKAN Purchase ECPA | Ads | Evaluates cost to drive in-app purchase actions. | | App Install SKAN Rate Count | Ads | Counts users rating the app post-install. | | App Install SKAN Rate CVR | Ads | Measures satisfaction and engagement via app ratings. | | App Install SKAN Rate ECPA | Ads | Shows cost per user rating the app. | | App Install SKAN Reinstall Count | Ads | Tracks reinstalls — important for retention and re-engagement metrics. | | App Install SKAN Reinstall CVR | Ads | Evaluates reinstall conversion rate. | | App Install SKAN Reinstall ECPA | Ads | Measures cost per reinstall for retargeting effectiveness. | | App Install SKAN Revenue | Ads | Shows total revenue generated via SKAN-tracked conversions. | | App Install SKAN ROAS | Ads | Measures return on ad spend for SKAN campaigns. | | App Install SKAN Search Count | Ads | Counts users performing in-app searches post-install. | | App Install SKAN Search CVR | Ads | Indicates engagement depth through search interactions. | | App Install SKAN Search ECPA | Ads | Cost per user performing searches in the app. | | App Install SKAN Sign Up Count | Ads | Counts sign-ups after installation. | | App Install SKAN Sign Up CVR | Ads | Conversion rate from install to registration. | | App Install SKAN Sign Up ECPA | Ads | Cost per registered user. | | App Install SKAN Spend Credits Count | Ads | Tracks spend-credits events post-install. | | App Install SKAN Spend Credits CVR | Ads | Conversion rate for users spending in-app credits. | | App Install SKAN Spend Credits ECPA | Ads | Cost per spend-credits action. | | App Install SKAN Start Trial Count | Ads | Tracks users who start trials. | | App Install SKAN Start Trial CVR | Ads | Conversion rate for trial signups. | | App Install SKAN Start Trial ECPA | Ads | Cost per trial user acquired. | | App Install SKAN Subscribe Count | Ads | Tracks subscription activations. | | App Install SKAN Subscribe CVR | Ads | Measures how well SKAN campaigns convert to subscriptions. | | App Install SKAN Subscribe ECPA | Ads | Cost per paid subscriber. | | App Install SKAN Total Conversions | Ads | Total SKAN conversions — key performance indicator. | | App Install SKAN Total Install Count | Ads | Measures all SKAN installs across campaigns. | | App Install SKAN Total Install CVR | Ads | Conversion rate across all installs. | | App Install SKAN Total Install ECPA | Ads | Overall cost efficiency of installs. | | App Install SKAN Unknown Count | Ads | Tracks unclassified SKAN actions for debugging. | | App Install SKAN Unlock Achievement Count | Ads | Measures engagement by users unlocking achievements. | | App Install SKAN Unlock Achievement CVR | Ads | Tracks rate of achievement unlocks after installs. | | App Install SKAN Unlock Achievement ECPA | Ads | Cost per achievement unlock. | | App Install SKAN View Content Count | Ads | Tracks content viewed post-install. | | App Install SKAN View Content CVR | Ads | Measures engagement depth via content views. | | App Install SKAN View Content ECPA | Ads | Cost per user viewing content. |
🔗 Reddit Ads Dimensions
The table below lists the Reddit Ads Dimensions available through the Whatsdash Reddit Ads Integration.
| Name | Category | Why It’s Useful |
|---|---|---|
| Ad Account ID | ads | Identifies the ad account; useful for tracking account-level performance. |
| Ad Group ID | ads | Identifies the ad group within a campaign; helps in organizing ad sets. |
| Ad ID | ads | Unique identifier for the ad; essential for granular analysis. |
| Campaign ID | ads | Identifies the campaign; enables campaign-level tracking and reporting. |
| Country | ads | Indicates the audience country; useful for geo-targeting and segmentation. |
| Date | ads | Tracks performance on a specific date; helps analyze trends over time. |
| Hour | ads | Tracks performance by hour; useful for time-of-day optimization. |
| DMA | ads | Designated Market Area; helps in regional targeting and insights. |
| Metro | ads | Metropolitan area; allows detailed urban targeting and performance analysis. |
| Carousel Card | ads | Identifies carousel cards; useful for tracking multi-image ad engagement. |
| Gallery Item ID | ads | Identifies gallery items; helps in performance tracking of multi-content ads. |
| Gender | ads | Audience gender; enables demographic analysis. |
| Interest | ads | Audience interest; helps optimize targeting based on user preferences. |
| Keyword | ads | Keyword targeting; tracks performance of ads for specific search terms. |
| Placement | ads | Indicates ad placement; helps in assessing which placements perform best. |
| Region | ads | Audience region; useful for regional performance evaluation. |
| Community | ads | Community or subreddit; allows granular tracking by Reddit communities. |
🔗 Explore More Integrations
Whatsdash supports a wide range of marketing, analytics, and eCommerce integrations to give you a holistic view of your business performance.
👉 Visit the Integrations Page to explore all available connections