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Yext

Yext is a Digital Presence Platform that helps businesses manage their brand facts and data across a global network of search engines, maps, apps, social media, and third-party publisher sites. It ensures your business information is consistent and accurate everywhere consumers search.

Why Connect Yext to Whatsdash?

Integrating your Yext data with Whatsdash centralizes the performance of your entire digital presence, turning listings, reviews, and search-driven actions into clear, consolidated metrics.

  • Centralized Local Performance: Track how consumers are interacting with your business listings (views, clicks for calls/directions/website) across major publishers like Google, Apple, and Facebook, all from a single Whatsdash dashboard.

  • Review and Reputation Management: Monitor real-time review volume, average ratings, and key sentiment keywords for all your locations, allowing you to quickly identify areas for service improvement.

  • Unify Search-Driven Insights: Combine your Yext Listing Actions and Search Query data with your website traffic (GA4) and advertising spend to understand the true cross-channel customer journey and ROI.

  • Automated Multi-Location Reporting: Easily create high-level dashboards for corporate stakeholders or detailed, location-specific reports without complex manual exports.

📋 Steps to Integrate your Yext Account to Whatsdash

✔️ Navigate to the 'Integrations' page using the Navigation bar.

✔️ Select Yext from the Available Integrations.

 Yext integration

✔️ Click the + button to open the credential input window.

 Yext integration Connect Icon

✔️ Generate your Yext API Credentials:

1. Log in to your Yext account.

2. Navigate to the Developer Console or Settings section to find your API Keys.

3. Generate or locate your Read-Only API Key and Account ID.

Note: Whatsdash only requires read access to your analytics data.

✔️ Complete the Integration in Whatsdash:

 Yext Integration Popup Window

Paste the copied API Key and your Account ID into the input window in Whatsdash.

Click Next button to connect with Whatsdash.

✔️ Once authenticated, your Yext Integration will appear in the Connected Integrations list.

✔️ You can now create or customize dashboards using your Yext Metrics and Dimensions.

👉 How to visualize this data in your dashboard, visit the Dashboard Documentation Guide.

🔗 Yext Metrics

The table below lists the Yext Metrics available through the Whatsdash Yext Integration.

NameCategoryWhy it’s Useful
Average Chat Steps CompletedChatMeasures how many steps users go through with the bot, useful for optimizing conversation flow.
Chat Thumbs Down RateChatTracks user dissatisfaction with bot responses to improve AI quality.
Chat Total Thumbs UpChatMeasures positive user feedback for bot responses to gauge performance.
Data Match RateChatShows how often the bot provides relevant information, highlighting AI accuracy.
Goal Match RateChatDetermines effectiveness of the bot in fulfilling user intents.
Total Conversion ValueConversionTracks monetary impact of conversions for ROI analysis.
Event Profile ViewsEvent ListingsMeasures engagement by tracking views of full event profiles.
Facebook Event New RSVPsEvent ListingsTracks new RSVPs to Facebook events for event success monitoring.
Apple Place Card ViewsEvent ListingsShows how often Apple listings are viewed, including non-search interactions.
Bing SearchesEvent ListingsIndicates visibility of listings on Bing search results.
Average RatingReviewsProvides an overall rating trend of your business.
Keyword SentimentReviewsMeasures sentiment for specific keywords in reviews to understand perception.
Response CountReviewsShows how many reviews have been responded to, useful for engagement tracking.
Response RateReviewsTracks the percentage of reviews responded to, indicating responsiveness.
Searches ClicksSearchMeasures how often content is clicked, helping optimize search engagement.
SearchesSearchCounts the total searches performed, useful to gauge user activity.
Searches with ClicksSearchIndicates how often users click after searching, measuring engagement.
Searches with Platform ResultsSearchTracks searches that return results, highlighting search effectiveness.
Case Deflection RateSearchMeasures how often Support Search resolves issues without human intervention.
Case StartsSearchTracks how often users start support cases via search.
Percentage of Total SearchesSearchShows contribution of specific dimensions to total searches for insights.
Chat Avg Convo Lenght DurationChatMeasures average conversation length in seconds to assess bot efficiency.
Conversion CountConversionCounts all conversions to evaluate performance across online properties.
Average Conversion ValueConversionMeasures average value per conversion for ROI insights.
Ticket ClicksEvent ListingsTracks clicks for ticketing actions to monitor user interest.
Apple Listings ActionsEvent ListingsMeasures actions on Apple Listings, including directions, calls, or clicks.
Duplicates DetectedEvent ListingsCounts duplicates to monitor data quality and accuracy.
Driving DirectionsPagesTracks how often users request directions, indicating interest in visiting your location.
Event: {EVENT_TYPE}PagesCustom events on Store Pages to track specific user interactions.
Profile UpdatesProfile DataMeasures updates to your Yext profile, showing how actively your profile is maintained.
Publisher SuggestionsProfile DataCounts all publisher suggestions, helping monitor profile improvements from external sources.
Keyword MentionsReviewsTracks frequency of keywords in reviews to monitor sentiment and trends.
ClustersSearchCounts distinct clusters to analyze patterns in search queries.
Case DeflectionsSearchShows users who started a journey but did not create a case, indicating effective self-service.
Result RateSearchMeasures percentage of searches returning results, highlighting search accuracy.
Chat Thumbs Up RateChatTracks positive user feedback on bot responses.
Chat Avg Convo Length MsgsChatAverage number of messages per conversation, helping optimize bot interactions.
Chat Total ImpressionsChatShows total opportunities users had to interact with the bot.
Chat Total Link ClicksChatMeasures engagement by tracking clicks on bot-provided links.
Chat Total ResponsesChatCounts all bot responses to monitor volume and activity.
Click CountConversionTotal clicks across online properties to measure engagement.
Apple Search TapsEvent ListingsTracks visits to Apple listings via search, showing search-driven engagement.
Duplicates SuppressedEvent ListingsCounts suppressed duplicates, monitoring data quality.
Call to Action ClicksPagesTracks user interactions with call-to-action buttons.
Clicks to WebsitePagesMeasures users visiting your website via Store Pages.
Google Search Click Through RatePagesShows how often users click your Pages in Google Search results.
Page ViewsPagesTracks views of your Store Pages, indicating interest.
SessionsPagesCounts unique visitors (sessions) to Store Pages.
Taps to CallPagesMeasures how often users click to call from Store Pages.
Response Time (Hours)ReviewsAverage time taken to respond to reviews, useful for responsiveness metrics.
ReviewsReviewsCounts new reviews received to track feedback volume.
Rolling Average RatingReviewsTracks competitor review ratings for benchmarking.
Searches Click Through RateSearchMeasures percentage of searches that resulted in clicks.
Chat Conversation RateChatTracks percentage of users who interacted with the bot.
Chat Total ConversationsChatCounts unique conversations, showing bot usage.
Chat Total Thumbs DownChatTracks negative feedback from users.
Suggestions Count MetricContentCounts all content suggestions, monitoring user engagement.
Event SearchesEvent ListingsShows how often your event appears in search results on Yext Publisher sites.
Google Search Average PositionPagesTracks average position of top-ranking pages in Google Search results.
Google Search ClicksPagesCounts clicks from Google Search to your Pages.
Google Search ImpressionsPagesTracks appearances of your Pages in Google Search results.
SessionsSearchMeasures sessions started from search activity.
Voice SearchesSearchHelps understand how many users engage with your site or listings via voice search, indicating adoption of voice technology.
Case SubmitsSearchTracks users who start with a search and end up submitting a case, reflecting search-to-action effectiveness.
Event Matches per SearchSearch TrackerMeasures how well your events match search intent, useful for optimizing event keywords and listings.
Ad MatchesSearch TrackerTracks how often your business or competitors appear in ads, useful for competitive visibility analysis.
Facebook Post ImpressionsSocialShows how many times Facebook posts were viewed, reflecting organic and paid content reach.
Facebook Page LikesSocialIndicates total followers and page popularity, measuring brand loyalty and audience growth.
Total Listings ImpressionsLocation ListingsTracks visibility across major networks like Google and Bing, essential for monitoring local SEO reach.
Profile ViewsLocation ListingsMeasures how often your listings are viewed, indicating user interest in your business details.
Facebook Post Unique Negative ActionsSocial AnalyticsHighlights negative engagement (e.g., hides, reports), useful for improving post quality.
Facebook Post Paid ReachSocial AnalyticsTracks paid post reach, allowing you to evaluate ad spend efficiency and audience targeting.
Facebook Post Organic ReachSocial AnalyticsMeasures unpaid reach, helping you gauge content virality and organic visibility.
Instagram Post Total ImpressionsSocial AnalyticsCounts how many times your Instagram post appeared on users’ screens — key for brand exposure.
Instagram Post Total InteractionsSocial AnalyticsTracks likes, shares, and comments — a solid indicator of Instagram audience engagement.
Post Count (Social Entity Posts)Social AnalyticsTracks how many social posts were published per location or page, showing posting activity.
Average First Match PositionSearch TrackerMeasures how high your listings appear in search results, critical for SEO performance tracking.
Event Share of Intelligent SearchSearch TrackerIndicates your share of intelligent (AI-powered) search results for events, showing visibility strength.
Local Pack PresenceSearch TrackerShows how often your business appears in Google’s local pack, vital for local SEO tracking.
Local Pack Share of SearchSearch TrackerMeasures your share of local search visibility among competitors.
Matches per SearchSearch TrackerReflects how often your listings match user queries on SERPs, useful for keyword optimization.
Search RequestsSearch TrackerTracks how many search requests were successfully analyzed, showing platform activity.
Total MatchesSearch TrackerShows total listings appearing in search results, helping measure coverage and presence.
Facebook Page Total Check InsSocialIndicates real-world engagement by tracking users who check in to your business on Facebook.
Facebook Page ViewsSocialMeasures total page visits, indicating brand awareness and interest.
Google Listings ActionsLocation ListingsTracks interactions (clicks, calls, directions) from Google listings, showing engagement.
Google Listings ImpressionsLocation ListingsMeasures how often listings appear on Google, indicating visibility trends.
New Listings LiveLocation ListingsTracks new listings that went live, useful for onboarding or expansion analysis.
Active Listings LiveLocation ListingsMonitors total active listings across platforms, ensuring data consistency.
Facebook Post Click RateSocial AnalyticsCalculates engagement efficiency by measuring clicks relative to reach, reflecting content effectiveness.
Facebook Post Unique ClicksSocial AnalyticsHelps measure post engagement beyond likes and shares, showing how many users interacted with post elements.
Facebook Post Total ImpressionsSocial AnalyticsIndicates overall post visibility and brand exposure across users’ feeds.
Facebook Post Total ReachSocial AnalyticsShows how many unique users saw the post, valuable for understanding audience spread.
Facebook Post Organic ImpressionsSocial AnalyticsReveals non-paid reach effectiveness, helping assess organic content performance.
Facebook Post Engaged FansSocial AnalyticsIdentifies core fans actively interacting with your content.
Instagram Post Total SavesSocial AnalyticsReflects valuable content users want to revisit, showing deeper engagement.
Facebook Page Posts Engagement RateSocial AnalyticsMeasures post performance efficiency relative to audience size.
Thumbs Down EventsSearchShows dissatisfaction in search results to help refine content quality.
Search TermsSearchTracks what users are searching for, revealing intent and keyword opportunities.
Thumbs Up EventsSearchMeasures satisfaction and relevance of search results.
Ad PresenceSearch TrackerIndicates how often your ads appear in searches compared to competitors.
Local Pack ExistedSearch TrackerTracks frequency of local packs appearing in search results for your business.
Organic Share of SearchSearch TrackerMeasures how much organic visibility you hold in search engine results.
Facebook Page ImpressionsSocialShows how frequently your Facebook Page content appears to users.
Post Count (Social Posts)SocialHelps track content publishing activity and posting frequency.
SearchesLocation ListingsMonitors how often your listings appear in user searches.
Listings AccuracyLocation ListingsEnsures business data consistency across all directories.
Facebook Post Total ReactionsSocial AnalyticsShows overall sentiment and emotional engagement with posts.
Instagram Post ReachSocial AnalyticsMeasures unique audience size for each Instagram post.
Apple Showcase TapsSocial AnalyticsTracks user engagement with Apple Showcase cards.
Total Post ImpressionsSocial AnalyticsProvides total cross-platform visibility for Facebook + Instagram posts.
Instagram Page Total PostsSocial AnalyticsIndicates overall posting activity level on Instagram.
Instagram Page Total FollowersSocial AnalyticsMeasures brand following and growth over time.
Average First Local Pack Match PositionSearch TrackerEvaluates ranking performance in local search results.
Average First Organic Match PositionSearch TrackerDetermines how well your website ranks organically.
Average Local Pack Number of ResultsSearch TrackerShows competition density in local pack results.
Average Local Pack PositionSearch TrackerIndicates how high the local pack appears in SERPs.
Event Rich Snippet PresenceSearch TrackerTracks structured data effectiveness in event listings.
Knowledge Card ExistedSearch TrackerMeasures visibility in Google knowledge panels.
Share of Intelligent SearchSearch TrackerTracks dominance in intelligent (AI-enhanced) search results.
Google User PhotosSocialShows user-generated visual content on Google listings.
Total Listings ActionsLocation ListingsTracks engagement actions like direction clicks, website visits, or calls.
Yelp Page ViewsLocation ListingsMeasures visibility of your listings on Yelp.
Google Search Term ImpressionsLocation ListingsReveals how often search keywords led users to your listings.
Facebook Post Total ClicksSocial AnalyticsTracks all user clicks on a post, indicating content curiosity.
Facebook Post Paid ImpressionsSocial AnalyticsEvaluates paid campaign reach and ad effectiveness.
Instagram Post Engagement RateSocial AnalyticsMeasures Instagram content performance relative to reach.
Total Post ReachSocial AnalyticsCombines total unique reach across Facebook and Instagram.
Instagram Page New Followers Per DaySocial AnalyticsTracks daily audience growth trends.
Instagram Page Following CountSocial AnalyticsShows networking activity and following ratio.
Instagram Page Total ImpressionsSocial AnalyticsTracks total Instagram content exposure.
Instagram Page Total ReachSocial AnalyticsIndicates total unique viewers of all IG content.
Instagram Page Engaged AccountsSocial AnalyticsShows how many accounts interacted with your content.
Instagram Page Total ViewsSocial AnalyticsMeasures profile visibility and interest over time.
Instagram Page Total CommentsSocial AnalyticsTracks community interaction and discussion around content.
Instagram Page Total SharesSocial AnalyticsIndicates shareability and virality of your content.
Instagram Page Total InteractionsSocial AnalyticsMeasures total engagement (likes, comments, shares, saves).
Instagram Page Total LikesSocial AnalyticsCaptures overall positive engagement with posts.

🔗 Yext Dimensions

The table below lists the Yext Metrics available through the Whatsdash Yext Integration.

NameCategoryWhy It's Useful
Direct Answer TypeSearchIdentifies the type of direct answer returned for a search; useful for understanding automated response behavior.
Filter ValueSearchValue used to filter a search; helps refine analytics and user intent.
Has Case SubmitSearchIndicates the last search in the case creation process; useful for tracking support workflows.
Has ClickSearchIndicates whether a search resulted in a click; key for measuring engagement.
Has ResultsSearchShows if a search returned results (excluding third-party verticals); useful for identifying empty searches.
Legacy Search TermSearchNormalized version of a search term for historical comparison; helps with trend analysis.
LocaleSearchLocale in which the search was run; useful for geographic segmentation.
Result TitleSearchTitle of third-party results; helps identify external content relevance.
Search IDSearchUnique ID of the search; useful for session-level tracking.
Search Term Cluster PerformanceSearchMeasures cluster performance based on CTR and search volume; helps optimize clusters.
Traffic TypeSearchIdentifies internal vs external traffic; useful for source analysis.
User Device ClassSearchDevice type of the user; helps analyze engagement by device.
User Lat,LongSearchUser’s location coordinates; enables geo-analysis of search behavior.
User Postal CodeSearchUser’s postal code; supports localized analysis.
MediumConversion TrackingSource of click for conversion attribution; essential for campaign analysis.
Search ExperienceSearchName of the Answers Experience; helps evaluate specific search experiences.
Search Experience KeySearchKey of the Answers Experience; aids in precise tracking and reporting.
Search Term LabelSearchLabel assigned to search terms; helps categorize search queries.
Blank Search TermSearchIndicates searches without input; identifies empty or default searches.
Click LabelSearchLabel for CTA clicks; useful for tracking user interactions.
Filter OperatorSearchOperator used in search filtering; aids analytics on filtering behavior.
Filter SourceSearchSource of applied filters; tracks filter usage patterns.
Has Direct AnswerSearchShows whether a search returned a direct answer; measures answer accuracy.
Has Search Term ClusterSearchIndicates if a search term belongs to a cluster; helps with term grouping analysis.
Referrer DomainSearchDomain where the user came from; useful for traffic source analysis.
Referrer URLSearchFull URL of referrer; allows detailed source tracking.
Result Vertical PositionSearchPosition of verticals in search results; helps optimize content placement.
Search TermSearchNormalized search term; critical for query analytics.
User Location AccuracySearchMethod for detecting user location; ensures data reliability.
CompetitorCompetitorsTracks monitored competitors; supports competitive analysis.
Local Pack CompetitorCompetitorsTracks competitors in local packs; helps local SEO insights.
ProductConversion TrackingConversion attributed to a specific product; helps product performance tracking.
BackendSearchBackend used for results (Algolia, Bing, etc.); aids backend performance analysis.
Click TypeSearchType of click (e.g., CTA, direct answer); informs user interaction analysis.
Configuration Version LabelSearchVersion of configuration used for search; helps track experiment setups.
Configuration Version LabelSearchVersion label for clicks or conversions; useful for versioned analysis.
Filter KeySearchField used to filter searches; helps identify filtering patterns.
Filter TypeSearchType of filter applied; tracks user filtering behavior.
Raw Search TermSearchExact term entered by user; critical for precise search analytics.
Search Term ClusterSearchName of cluster a search term belongs to; enables trend grouping.
Search Term Word CountSearchNumber of words in search term; useful for query complexity analysis.
User RegionSearchRegion of user running the search; supports geographic segmentation.
Conversion TypeConversion TrackingType of conversion (purchase, lead, etc.); essential for conversion analysis.
Medium TypeConversion TrackingType of traffic medium; helps campaign and channel reporting.
Search Term (Normalized)Conversion TrackingNormalized search term; useful for mapping to conversions.
Traffic SourceConversion TrackingSource of traffic leading to conversion; critical for attribution.
Configuration VersionSearchVersion number of configuration used; ensures accurate version tracking.
Direct Answer ClickSearchIndicates if click came from direct answer; measures engagement with direct answers.
Direct Answer FieldSearchField returned in direct answer; useful for answer content analysis.
Direct Answer Field TypeSearchType of field in direct answer; aids content classification.
Direct Answer Field ValueSearchValue returned in direct answer; tracks the content served.
Has Case StartSearchFirst search in a case creation process; monitors support workflows.
Has Voice SearchSearchShows if search was via voice; supports voice interaction analysis.
Integration SourceSearchSource of the search (standard vs overlay); helps track integration usage.
Result Entity PositionSearchPosition of entity in vertical; useful for UI and result placement analysis.
Search VerticalSearchVertical used for search; enables vertical-level performance tracking.
Session IDSearchID of session the search was run in; supports session-level analysis.
User BrowserSearchBrowser used for search; helps analyze browser-specific behavior.
User CitySearchCity of the user; useful for local engagement tracking.
User CountrySearchCountry of the user; supports geographic reporting.
Vertical ReturnedSearchVertical returned in results; helps evaluate vertical relevance.
Click TypeConversion TrackingType of click for conversion; aids in user interaction insights.
Conversion ActionConversion TrackingAction type for conversion; essential for campaign performance.
Vertical Config IDConversion TrackingVertical config ID; helps link conversions to verticals.
EventsEntitiesEvents tied to entities; supports event-level analytics.
Entity GroupEntitiesGroup of entity types; useful for categorizing entities.
All Entities (by location ID)EntitiesEntity events by location ID; enables location-level analysis.
SitesLocation ListingsTracks sites for site-interaction events; aids cross-site reporting.
Page UrlPagesURLs visited on Store Pages; essential for page-level metrics.
RatingsReviewsReview ratings; supports sentiment and quality analysis.
Review LabelsReviewsLabels assigned to reviews; helps categorize feedback.
SiteReviewsSites reviews appear on; useful for multi-site review tracking.
Event Search Schedule ConditionSearch TrackerIdentifies schedule conditions; helps track event search timing.
Match TypeSearch TrackerType of match in search tracker (local map, listings); supports SEO monitoring.
Search Result TypeSearch TrackerOrganic, Local Pack, Knowledge Card; helps classify search results.
WeeksTimeEvents grouped by week; useful for time-based trend analysis.
YearTimeYear of event; enables annual aggregation.
Field NameEntitiesName of updated profile field; tracks profile changes.
All Entities (by folder ID)EntitiesEntity events by folder ID; supports folder-level insights.
FolderEntitiesFolder associated with an entity; aids organizational reporting.
DeviceLocation ListingsDevice of user interaction; helps analyze device-specific behavior.
Raw Search TermLocation ListingsExact search term entered; critical for query-level reporting.
DirectoryPagesHelps segment and analyze data based on the directory structure of store pages.
Page TypePagesAllows you to compare performance metrics across different types of pages.
Query TemplateSearch TrackerEnables tracking which search queries generated engagement or conversions.
Facebook Impression TypeSocialLets you distinguish between Organic, Paid, and Viral impressions for better ad strategy.
PlatformTraffic SourceIdentifies where user interactions occurred (Desktop vs Mobile) to optimize experiences.
Visitor ID MethodVisitorsHelps understand how visitors are identified for accurate user tracking.
Day of WeekTimeUseful to analyze trends and patterns by day of the week.
Week NumberTimeHelps track weekly performance and seasonality.
Year Week(ISO)TimeUseful for consistent week-based reporting using ISO standards.
Day Of MonthTimeAllows analysis of daily trends within a month.
Value PropositionConversion TrackingTracks which value propositions are driving conversions.
All Entities (by entity ID)EntitiesEnables tracking metrics at an entity-specific level.
LocationsEntitiesHelps analyze metrics based on geographic or physical locations.
ActionLocation ListingsUnderstand user interactions with your business (e.g., bookings, orders).
AppLocation ListingsTracks which app or interface was used for interactions.
Review KeywordsReviewsIdentify key themes or topics in user reviews.
Match PositionSearch TrackerDetermines the rank of search results, important for SEO and visibility.
Search EngineSearch TrackerUnderstand which search engines drive traffic and engagement.
Facebook RSVP TypeSocialTracks RSVP types for Facebook events to gauge interest.
Visitor EmailVisitorsHelps connect interactions to unique users for email marketing or follow-ups.
Visitor NameVisitorsAllows personalized engagement and tracking per visitor.
DaysTimeAnalyze events on a specific day for granular reporting.
Year Of WeekTimeTrack yearly performance aggregated by week.
Year WeekTimeCombines year and week for time-based trend analysis.
Entity TypeEntitiesHelps categorize interactions by type of entity (e.g., store, product).
Publisher Suggestion TypeEntitiesTrack how suggested publishers impact engagement.
Is ClickLocation ListingsIdentify which actions are clicks to calculate CTR and other metrics.
Page SitePagesHelps segment metrics based on the domain of the page.
Frequent WordsReviewsIdentify most common words in reviews for sentiment or feedback analysis.
Sentiment CollectionReviewsCategorize reviews by sentiment for performance insights.
KeywordSearch TrackerTracks which search keywords generate engagement.
AgeSocialAllows demographic analysis by age groups.
Visitor IDVisitorsProvides unique visitor tracking for user-level analysis.
Day Of Week Name(ISO)TimeUseful for day-specific reporting with ISO standardization.
MonthsTimeTrack trends and seasonality by month.
QuartersTimeAnalyze performance on a quarterly basis.
Year Of Week(ISO)TimeISO-standard year-week reporting for consistent time tracking.
Year MonthTimeTrack performance trends aggregated by month and year.

🔗 Explore More Integrations

Whatsdash supports a wide range of marketing, analytics, and eCommerce integrations to give you a holistic view of your business performance.

👉 Visit the Integrations Page to explore all available connections