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Moz

Moz is a comprehensive SEO platform providing a suite of tools for keyword research, site audits, competitive analysis, and link building to significantly boost your website's visibility and search rankings.

Why Connect Moz to Whatsdash?

Integrating your Moz account with Whatsdash streamlines your entire SEO reporting workflow, offering real-time insights into your search performance and competitive landscape.

  • Simplified SEO Reporting: Pull core SEO health Metrics like Domain Authority (DA) and Page Authority (PA) directly into customizable, easy-to-read dashboards.

  • Cross-Channel SEO Analysis: Blend Moz's proprietary SEO metrics with data from Google Analytics, Google Search Console, and your PPC campaigns for a single view of your organic and paid search performance.

  • Real-Time Performance Tracking: Monitor your keyword rankings, link metrics, and site audit progress in real time alongside your business goals.

📋 Steps to Integrate your Moz account to Whatsdash

✔️ Navigate to the 'Integrations' page using the Navigation bar.

✔️ Select Moz from the Available Integrations.

Moz Integration

(Note: Image is a placeholder as the exact Whatsdash UI for Moz is not available. Please use an appropriate image for Moz integration.)

✔️ Click the + button to initiate the connection process.

Moz Integration

A pop-up window titled "Please enter following params" will appear.

Moz Pop-up Window

✔️ Fill in the following required fields to complete the integration setup:

Query type: Select the specific Moz data endpoint you want to use (e.g., URL Metrics, Top Pages).

NAME: Enter a unique name for this integration instance (e.g., My Website Moz SEO).

MOZ TOKEN: Enter your Moz API Token (or Secret Key, depending on your Moz API version). You can find your credentials in your Moz account's API management dashboard.

URL: Enter the specific URL (your website's domain or a specific page) you wish to pull metrics for.

LIMIT: Specify the maximum number of rows or results you want the API to return.

✔️ Click Next button to authenticate and save the integration.

✔️ Once authenticated, you will be directed back to Whatsdash. Your Moz Integration will appear in the Connected Integrations list.

Moz Integration

✔️ You can now create or customize dashboards using your Moz Metrics and Dimensions.

👉 How to visualize this data in your dashboard, visit the Dashboard Documentation Guide

🔗 Moz Metrics

The table below lists the Moz Metrics available through the Whatsdash Moz Integration.

NameCategoryWhy It’s Useful
Http CodemozHelps identify if a page is accessible or has errors (e.g., 404 or 301).
Pages to PagemozMeasures total internal links pointing to a specific page.
noFollow Pages to PagemozIdentifies pages linking with “nofollow” tags, useful for link analysis.
Redirect Pages to PagemozShows how many redirected pages lead to a given page, indicating migration impact.
External Pages to PagemozTracks backlinks from external pages to your content, key for SEO ranking.
External noFollow Pages_to_pagemozCounts external links marked as “nofollow,” useful for link quality checks.
External Redirect pages_to_pagemozTracks redirected backlinks from other domains, useful for understanding traffic flow.
Deleted pages_to_pagemozIndicates broken or deleted pages previously linking to the page.
Root domains to PagemozMeasures how many unique domains link to your page—important for authority.
Indirect Root Domains to PagemozTracks indirect backlinks, showing extended influence across the web.
Deleted Root Domains to PagemozHelps monitor loss of referring domains and backlink decay.
Pages to SubdomainmozCounts internal links targeting subdomains, useful for subdomain analysis.
noFollow Pages to SubdomainmozIdentifies subdomain links that don’t pass SEO value.
Root Domains to SubdomainmozTracks unique domains linking to a subdomain, important for domain strength.
Pages to Root DomainmozShows overall internal link connections within the root domain.
Page AuthoritymozIndicates the ranking strength of a page, crucial for SEO performance tracking.
Domain AuthoritymozMeasures the overall authority of the domain, useful for SEO benchmarking.
Link PropensitymozEvaluates the likelihood of a page earning links, helping prioritize content strategy.
Spam ScoremozDetects potential spam risks in backlinks, aiding SEO health maintenance.
Root Domains from PagemozShows how many domains a page links out to, useful for outbound link evaluation.
Pages Crawled From Root DomainmozTracks how many pages were successfully crawled under the main domain.
Root Domains to Root DomainmozMeasures total domains linking to the entire root domain, key for overall authority.

🔗 Moz Dimensions

The table below lists the Moz Dimensions available through the Whatsdash Moz Integration.

NameWhy It’s Useful
PageIdentifies the specific page being analyzed, useful for tracking SEO performance at the page level.
TitleDisplays the title of the page, helping evaluate title optimization and relevance for search ranking.

🔗 Explore More Integrations

Whatsdash supports a wide range of marketing, analytics, and eCommerce integrations to give you a holistic view of your business performance.

👉 Visit the Integrations Page to explore all available connections