Zoho Campaigns
Zoho Campaigns is an email marketing automation software that helps businesses create, send, and track email campaigns, manage subscribers, and automate workflows.
Connecting Zoho Campaigns to Whatsdash lets you quickly and easily review your email campaign success, list growth, and crucial engagement rates such as opens, clicks, and bounces, centralized alongside other business data.
Why Connect Zoho Campaigns to Whatsdash?
Integrating your Zoho Campaigns data with Whatsdash gives you clear, visual access to your email marketing performance, enabling you to measure audience health and campaign effectiveness without needing to manually extract reports.
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Campaign ROI & Engagement : Quickly analyze Open Rate and Click Rate by individual campaign to fine-tune content, subject lines, and timing for future sends.
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Audience Health Monitoring : Track the health of your email lists by monitoring Subscribers, Unsubscribes, and Bounce Rate over time to maintain data quality and compliance.
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Cross-Channel Performance : Combine Zoho Campaigns metrics with data from Zoho CRM or other marketing platforms to understand the full customer journey and attribute sales to email efforts.
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Automated Insights : Get instant, visual updates on email performance via dashboards, eliminating the need for manual report generation and sharing.
📋 Steps to Integrate your Zoho Campaigns account to Whatsdash
✔️ Navigate to the 'Integrations' page using the Navigation bar.
✔️ Select Zoho Campaigns from the Available Integrations.
✔️ Click the + button to open the "Zoho" authorization window.
✔️ Select your Zoho Data Center : You will first be directed to a screen to choose your regional data center . This ensures Whatsdash connects to the correct Zoho server.
✔️ You will then be redirected to the Zoho Sign-in page. Log in with the Zoho account that has administrative access to your Zoho Campaigns data.
✔️ Grant Whatsdash the necessary permissions to Read your Campaign and List data.
✔️ Once authenticated, you will be directed back to Whatsdash. Your Zoho Campaigns Integration will appear in the Connected Integrations list.
✔️ You can now create or customize dashboards using your Zoho Campaigns Metrics and Dimensions.
👉 How to visualize this data in your dashboard, visit the Dashboard Documentation Guide
🔗 Zoho Campaigns Metrics
The table below lists the Zoho Campaigns Metrics available through the Whatsdash Zoho Campaigns Integration.
| Name | Category | Why it’s useful |
|---|---|---|
| Forwards (Percentage) | Campaign Analytics | Measures how often recipients forward your email, indicating shareable or valuable content. |
| Hard Bounce | Campaign Analytics | Helps identify invalid or unreachable email addresses to maintain list quality. |
| Unsent | Campaign Analytics | Tracks how many emails weren’t sent due to errors or suppression lists. |
| Bounce (Percentage) | Campaign Analytics | Shows the overall health of your email list by measuring delivery issues. |
| Unique clicks (Percentage) | Campaign Analytics | Evaluates recipient engagement by measuring the percentage of users who clicked links. |
| Unopened | Campaign Analytics | Indicates audience disinterest or poor subject line performance. |
| Unsubscribe (Percentage) | Campaign Analytics | Helps assess audience retention and campaign relevance. |
| Spams | Campaign Analytics | Identifies the number of recipients marking your email as spam to prevent deliverability issues. |
| Spams (Percentage) | Campaign Analytics | Highlights the spam complaint rate to monitor sender reputation. |
| Delivered (Percentage) | Campaign Analytics | Measures successful delivery rate, helping evaluate technical deliverability. |
| Delivered | Campaign Analytics | Tracks the total number of emails successfully delivered to inboxes. |
| Complaints | Campaign Analytics | Monitors user dissatisfaction or potential email fatigue. |
| Unopened (Percentage) | Campaign Analytics | Helps measure content engagement by tracking how many didn’t open the email. |
| Autoreply | Campaign Analytics | Indicates how many automated responses were received, useful for cleaning engagement metrics. |
| Soft Bounce | Campaign Analytics | Tracks temporary delivery failures like full inboxes or server issues. |
| Opens | Campaign Analytics | Measures how many recipients opened your email, indicating subject line effectiveness. |
| Unique clicks | Campaign Analytics | Identifies the number of unique recipients engaging with links. |
| Unsubscribe | Campaign Analytics | Tracks how many recipients opted out, helping gauge campaign relevance. |
| Complaints (Percentage) | Campaign Analytics | Shows the percentage of recipients who complained, aiding in compliance monitoring. |
| Bounces | Campaign Analytics | Monitors total failed deliveries to maintain sender reputation. |
| Unsent (Percentage) | Campaign Analytics | Measures the proportion of emails that failed to send. |
| Opens (Percentage) | Campaign Analytics | Evaluates engagement by comparing opens to total delivered emails. |
| Click-to-open rate | Campaign Analytics | Measures how compelling your email content is after being opened. |
| Forwards | Campaign Analytics | Tracks how often recipients share your email content. |
| Sent | Campaign Analytics | Shows how many total emails were successfully sent. |
| Reach | Campaign Analytics | Indicates total audience exposure for the campaign. |
| Contacts | Campaign Analytics | Tracks the total number of recipients or contacts included in the campaign. |
🔗 Zoho Campaigns Dimensions
The table below lists the Zoho Campaigns Dimensions available through the Whatsdash Zoho Campaigns Integration.
| Name | Category | Why it’s useful |
|---|---|---|
| Platform | Campaign Analytics | Helps identify which platform your campaign was shared on, allowing analysis of performance by channel. |
| List Name | List Analytics | Tracks the name of each list created to organize and manage audience segments effectively. |
| Campaign Name | Campaign Analytics | Identifies which campaign an activity or result belongs to, helping in performance comparison and reporting. |
🔗 Explore More Integrations
Whatsdash supports a wide range of marketing, analytics, and eCommerce integrations to give you a holistic view of your business performance.
👉 Visit the Integrations Page to explore all available connections