LinkedIn Pages
LinkedIn Pages are the official presence for businesses, organizations, and educational institutions on LinkedIn. They are used to build brand awareness, share company news, attract talent, and engage with followers in a professional context.
Connecting LinkedIn Pages to Whatsdash lets you quickly and easily review your content performance, audience demographics, and organic engagement metrics to measure your professional social presence and reach.
Why Connect LinkedIn Pages to Whatsdash?
Integrating your LinkedIn Pages data with Whatsdash provides essential insights into your professional social marketing, allowing you to track the effectiveness of your organic content and audience growth efforts.
-
Content Performance : Monitor post-level Metrics like Impressions, Reactions, and Comments to identify which content formats resonate most with your professional audience.
-
Audience Growth & Reach : Track Follower Growth Rate and Total Followers alongside demographics like Seniority and Industry to ensure your organic content is reaching the right professional target.
-
Cross-Channel Social: View Compare LinkedIn's professional engagement rates against other social channels to understand where your B2B audience is most active.
📋 Steps to Integrate your LinkedIn Pages account to Whatsdash
✔️ Navigate to the 'Integrations' page using the Navigation bar.
✔️ Select LinkedIn Pages from the Available Integrations.
✔️ Click the + button to open the LinkedIn authorization window.
✔️ You will be redirected to the LinkedIn sign-in page. Log in with a personal LinkedIn account that has Admin Access to the Company Page(s) you wish to report on.
✔️ Once authenticated successfully, you will be directed back to Whatsdash. Your LinkedIn Pages Integration will appear in the Connected Integrations list.
✔️ You can now create or customize dashboards using your LinkedIn Pages Metrics and Dimensions.
👉 How to visualize this data in your dashboard, visit the Dashboard Documentation Guide.
🔗 Linkedin Pages Metrics
Below is a comprehensive list of Metrics covering your organic presence, audience, and post performance on LinkedIn Pages.
| Name | Category | Why it’s useful |
|---|---|---|
| Clicks | Post | Helps measure how many people interacted by clicking links or CTAs in your posts. |
| Comments | Post | Shows how engaging your content is through user discussions and feedback. |
| Engagement | Post | Provides an overall view of audience interaction by combining all engagement types. |
| Engagement Rate | Post | Useful for comparing engagement performance relative to impressions. |
| Impressions | Post | Indicates how many times your post appeared to users, helping assess visibility. |
| Likes | Post | Measures how positively your audience responds to your content. |
| Shares | Post | Reflects content virality and how often your posts are reshared by others. |
| Follower Engagement Rate | Follower | Reveals how actively your followers interact with your posts. |
| Followers | Follower | Tracks audience growth and reach potential. |
| Engaged Viewers | Video | Helps understand how many unique users actively interacted with your videos. |
| Time Watched | Video | Indicates audience retention and how engaging your video content is over time. |
| Video Views | Video | Measures how many people watched your video for at least a few seconds. |
🔗 Linkedin Pages Dimensions
The table below lists the Linkedin Pages Dimensions available through the Whatsdash Linkedin Pages Integration.
| Name | Category | Why it’s useful |
|---|---|---|
| Post with image | Post | Helps visually identify and analyze post performance through both text and image. |
| Video | Video | Useful for tracking and reviewing engagement across different video posts. |
🔗 Explore More Integrations
Whatsdash supports a wide range of marketing, analytics, and eCommerce integrations to give you a holistic view of your business performance.
👉 Visit the Integrations Page to explore all available connections