Pinterest Ads
Pinterest Ads is the platform's advertising solution for promoting Pins (content) to reach a wider, highly-engaged audience with commercial intent.
Connecting Pinterest Ads to Whatsdash lets you quickly and easily review your campaign spend, performance metrics, and return on ad spend (ROAS) for all your paid Pinterest initiatives alongside your organic and other paid marketing data.
Why Connect Pinterest Ads to Whatsdash?
Integrating your Pinterest Ads data with Whatsdash gives you the dedicated financial and performance reporting which is needed to optimize your paid spend and measure its overall impact on your business.
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Budget Monitoring & ROI : Consolidate Spend, CPA, and ROAS across all Pinterest campaigns and compare them with other ad platforms in a single financial dashboard to manage budgets efficiently.
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Granular Ad Performance : Break down etrics like CTR and Conversions by Campaign, Ad Group, and Pin to quickly identify which creative ad targets is driving the best results.
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Conversion Path Visibility : Track both Click-through and Engagement Conversions to understand the full user journey from initial Pin interaction to final purchase.
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Automated Reporting : Move beyond manual reporting by accessing instant, visual dashboards that turn raw ad data into clear performance trends for all stakeholders.
📋 Steps to Integrate your Pinterest Ads account to Whatsdash
✔️ Navigate to the 'Integrations' page using the Navigation bar .
✔️ Select Pinterest Ads from the Available Integrations.
✔️ Click the + button to open the Pinterest authorization window.
✔️ You will be redirected to the Pinterest sign-in page. Log in with the account that has administrative access to your Pinterest Ad Accounts.
✔️ Once authenticated, you will be directed back to Whatsdash. Your Pinterest Ads Integration will appear in the Connected Integrations ,witht the connected Pinterest accounts.
✔️ You can now create or customize dashboards using your Pinterest Ads Metrics and Dimensions.
👉 How to visualize this data in your dashboard, visit the Dashboard Documentation Guide
🔗 Pinterest Ads Metrics
The table below lists Pinterest Ads Metrics available in Whatsdash.
| Name | Category | Why It's Useful |
|---|---|---|
| Spend in Micro Dollar | Ad Analytics | Tracks exact ad spend for ROI and budget planning. |
| Paid Impressions | Ad Analytics | Measures paid reach to evaluate campaign visibility. |
| CPC in Micro Dollar | Ad Analytics | Monitors cost per click to optimize bids and cost-efficiency. |
| ECPC in Micro Dollar | Ad Analytics | Shows effective CPC after automated bid adjustments. |
| ECPC in Dollar | Ad Analytics | Readable effective CPC for budget and reporting. |
| Click-Through Rate (CTR) | Ad Analytics | Indicates how compelling ads are at driving clicks. |
| Effective Click-Through Rate | Ad Analytics | Measures real-world CTR across impressions for performance comparison. |
| Total Engagement | Ad Analytics | Tracks total interactions to understand audience interest. |
| Effective Cost Per Engagement in Dollar | Ad Analytics | Evaluates cost efficiency of driving engagements. |
| Engagement Rate | Ad Analytics | Shows percentage of users interacting with ads; good for creative testing. |
| ECPM in Micro Dollar | Ad Analytics | Measures revenue or cost per thousand impressions for monetization comparisons. |
| Repins Rate | Ad Analytics | Indicates how often paid content is reshared — a sign of organic appeal. |
| Cost per Mille (CPM) in Micro Dollar | Ad Analytics | Tracks cost per 1,000 impressions for awareness budgeting. |
| Cost per Mille (CPM) in Dollar | Ad Analytics | Readable CPM for reporting and comparisons. |
| Gross Impressions | Ad Analytics | Measures first-placement impressions for reach analysis. |
| Gross Click-Through Rate (CTR) | Ad Analytics | Evaluates initial link performance at gross level. |
| Total Click-throughs | Ad Analytics | Absolute clicks from ads for conversion funnel analysis. |
| Total Impressions | Ad Analytics | Overall ad exposure — baseline reach metric. |
| Frequency | Ad Analytics | Shows average times users saw ads, useful to detect ad fatigue. |
| Cost per Outbound Click in Dollar | Ad Analytics | Tracks cost to drive external traffic (conversions potential). |
| Total Engagement Signups | Ad Analytics | Measures engagements that led to signups — conversion indicator. |
| Total Engagement to Checkout | Ad Analytics | Tracks engagements that progressed to checkout. |
| Total Engagement Leads | Ad Analytics | Shows engagements that resulted in lead events. |
| Total Clicks on Signup | Ad Analytics | Counts clicks on signup CTAs to measure intent. |
| Total Clicks on Checkout | Ad Analytics | Counts clicks to checkout flows for funnel analysis. |
| Total Clicks on Add to Cart | Ad Analytics | Tracks intent signals toward purchase. |
| Total Clicks on Lead Generation | Ad Analytics | Measures clicks on lead-gen actions for pipeline health. |
| Total Views on Signup | Ad Analytics | Views of signup pages to evaluate top-of-funnel interest. |
| Total Views on Checkout | Ad Analytics | Views of checkout pages to monitor purchase intent. |
| Total Views on Add to Cart | Ad Analytics | Views indicating product interest before add-to-cart. |
| Total Views on Lead Generation | Ad Analytics | Views of lead pages — useful for conversion optimization. |
| Total Conversions | Ad Analytics | Core conversions count — measures campaign success. |
| Total Engagement Value for Sign-up in Micro Dollar | Ad Analytics | Monetary value of engagement-driven signups for ROAS. |
| Total Engagement Value for Checkout in Micro Dollar | Ad Analytics | Value from engagement-driven checkouts for revenue analysis. |
| Total Click Value for Sign-up in Micro Dollar | Ad Analytics | Click-attributed value for signup actions. |
| Total Click Value for Checkout in Micro Dollar | Ad Analytics | Click-attributed checkout value to assess paid click quality. |
| Total View Value for Sign-up in Micro Dollar | Ad Analytics | View-attributed signup value for view-through attribution. |
| Total View Value for Checkout in Micro Dollar | Ad Analytics | View-attributed checkout value for multi-touch insights. |
| Total Page Visits | Ad Analytics | Visits driven by ads — measures site traffic volume from Pinterest. |
| Total Web Sessions | Ad Analytics | Sessions generated by ads; helps assess session quality. |
| Total Signups | Ad Analytics | Signup conversions attributed to ads — lead gen KPI. |
| Total Checkouts | Ad Analytics | Completed purchases attributed to ads — ecommerce KPI. |
| Total Custom Events | Ad Analytics | Tracks custom events to measure bespoke campaign goals. |
| Total Leads | Ad Analytics | Leads generated from ads for sales pipeline tracking. |
| Total Signup Value in Micro Dollar | Ad Analytics | Monetary value of signups for ROI and LTV estimates. |
| Total Checkout Value in Micro Dollar | Ad Analytics | Checkout revenue attributed to ads for revenue tracking. |
| Total Custom Value in Micro Dollar | Ad Analytics | Value from custom conversions for bespoke ROI metrics. |
| Page Visit Cost per Action | Ad Analytics | Cost to drive page visits — useful for traffic campaigns. |
| Page Visit ROAS | Ad Analytics | ROAS specifically for page visits to evaluate profitability. |
| Checkout ROAS | Ad Analytics | ROAS for checkout events — key ecommerce metric. |
| Custom ROAS | Ad Analytics | ROAS for custom conversion types. |
| Total Video 3-Second Views | Ad Analytics | Measures short video attention — baseline video engagement. |
| Total Video 100% Complete Views | Ad Analytics | Tracks full video completions — strong engagement signal. |
| Total Video Average Watch Time in Seconds | Ad Analytics | Average watch duration to measure content effectiveness. |
| Web Checkout Cost per Action in Micro Dollar | Ad Analytics | Cost to drive web checkouts — critical for purchase ROI. |
| Web Checkout Return on Ad Spend (ROAS) | Ad Analytics | ROAS for web checkouts to measure ad profitability. |
| Total Web Checkouts | Ad Analytics | Total web purchases from ads — direct revenue metric. |
| Total Web Checkout Value in Micro Dollar | Ad Analytics | Total checkout revenue in micro dollars for precise accounting. |
| Total Web Clicks to Checkout | Ad Analytics | Clicks that led to checkout pages for funnel tracking. |
| Total Web Click Checkout Value in Micro Dollar | Ad Analytics | Value from clicks that led to checkouts for attribution. |
| Total Web Engagements Leading to Checkout | Ad Analytics | Engagements that progressed to checkout, showing funnel efficiency. |
| Total Web Engagement Checkout Value in Micro Dollar | Ad Analytics | Monetary value of engagement->checkout conversions. |
| Total Web View Checkout | Ad Analytics | View-through checkout events for view attribution. |
| Total Web View Checkout Value in Micro Dollar | Ad Analytics | Value from view-through checkout events. |
| In-App Checkout Cost per Action in Micro Dollar | Ad Analytics | Cost to drive in-app checkouts for mobile ROAS. |
| Cost per Lead | Ad Analytics | Cost to acquire leads — essential for CPA management. |
| Showcase Pin Click-Throughs | Ad Analytics | CTR for showcase pins to assess their performance. |
| Total Checkout Conversion Rate | Ad Analytics | Percentage of checkout completions — conversion efficiency. |
| Total View Category Conversion Rate | Ad Analytics | Conversion rate for specific view categories — segmentation insight. |
| Total Add to Cart Conversion Rate | Ad Analytics | Rate at which views or clicks converted to add-to-cart. |
| Total Signup Conversion Rate | Ad Analytics | Signup conversion efficiency from ad-driven traffic. |
| Total Page Visit Conversion Rate | Ad Analytics | Conversion rate based on page visits — funnel indicator. |
| Total Lead Conversion Rate | Ad Analytics | Measures how well ad traffic converts into leads. |
| Total Search Conversion Rate | Ad Analytics | Conversion rate from search-driven Pinterest traffic. |
| Total Watched Video Conversion Rate | Ad Analytics | Conversion rate from video viewers — measures video impact. |
| Total Unknown Conversion Rate | Ad Analytics | Captures conversions not mapped to standard types. |
| Total Custom Conversion Rate | Ad Analytics | Conversion rate for custom conversion definitions. |
| Total Audience | Audience Analytics | Size of targeted or exposed audience for reach planning. |
| Your Engaged Audience | Audience Analytics | Number of engaged users to assess active reach. |
| Pinterest Total Audience | Audience Analytics | Platform-wide audience baseline for benchmarking. |
| Frequency | Ad Group Analytics | Impressions per user at ad-group level — manage ad fatigue. |
| Cost per Outbound Click in Dollar | Ad Group Analytics | Ad-group-level cost to drive external clicks for granular CPA control. |
| Total Engagement Signups | Ad Group Analytics | Engagement-driven signups at ad-group level to assess creative impact. |
| Total Engagement to Checkout | Ad Group Analytics | Engagement->checkout counts per ad-group for funnel optimization. |
| Total Engagement Leads | Ad Group Analytics | Leads generated from engagements by ad-group for targeting tests. |
| Total Clicks on Signup | Ad Group Analytics | Signup CTA clicks per ad-group to evaluate conversions. |
| Total Clicks on Checkout | Ad Group Analytics | Checkout CTA clicks per ad-group for performance split-testing. |
| Total Clicks on Add to Cart | Ad Group Analytics | Add-to-cart clicks per ad-group for product interest signals. |
| Total Clicks on Lead Generation | Ad Group Analytics | Lead-gen clicks per ad-group to assess campaign efficacy. |
| Total Views on Signup | Ad Group Analytics | Views on signup pages per ad-group to monitor top-of-funnel activity. |
| Total Views on Checkout | Ad Group Analytics | Views on checkout pages per ad-group to monitor purchase intent. |
| Total Views on Add to Cart | Ad Group Analytics | Views on add-to-cart per ad-group for product interest breakdown. |
| Total Views on Lead Generation | Ad Group Analytics | Views on lead pages per ad-group for lead nurturing. |
| Total Conversions | Ad Group Analytics | Conversions at ad-group level for granular ROI analysis. |
| Total Engagement Value for Sign-up in Micro Dollar | Ad Group Analytics | Engagement value for signups by ad-group for attribution. |
| Total Engagement Value for Checkout in Micro Dollar | Ad Group Analytics | Engagement value for checkouts by ad-group for revenue mapping. |
| Total Click Value for Sign-up in Micro Dollar | Ad Group Analytics | Click-attributed value for signups at ad-group level. |
| Total Click Value for Checkout in Micro Dollar | Ad Group Analytics | Click-attributed checkout value by ad-group. |
| Total View Value for Sign-up in Micro Dollar | Ad Group Analytics | View-attributed signup value per ad-group. |
| Total View Value for Checkout in Micro Dollar | Ad Group Analytics | View-attributed checkout value per ad-group. |
| Total Page Visits | Ad Group Analytics | Page visits from an ad-group for traffic attribution. |
| Total Web Sessions | Ad Group Analytics | Sessions by ad-group for engagement-quality checks. |
| Total Signups | Ad Group Analytics | Signups attributed to specific ad-groups for campaign optimization. |
| Total Checkouts | Ad Group Analytics | Checkouts attributed to ad-groups for revenue attribution. |
| Total Custom Events | Ad Group Analytics | Custom event counts per ad-group for custom KPIs. |
| Total Leads | Ad Group Analytics | Leads per ad-group for granular lead quality analysis. |
| Total Signup Value in Micro Dollar | Ad Group Analytics | Signup revenue per ad-group for ROI calculations. |
| Total Checkout Value in Micro Dollar | Ad Group Analytics | Checkout revenue per ad-group for profitability checks. |
| Total Custom Value in Micro Dollar | Ad Group Analytics | Custom conversion value per ad-group for specialized reporting. |
| Page Visit Cost per Action | Ad Group Analytics | Cost per page visit at ad-group level for CPA tuning. |
| Page Visit ROAS | Ad Group Analytics | ROAS for page visits per ad-group to compare tactics. |
| Checkout ROAS | Ad Group Analytics | Checkout ROAS per ad-group for purchase-focused optimization. |
| Custom ROAS | Ad Group Analytics | Custom-action ROAS per ad-group for non-standard goals. |
| Total Video 3-Second Views | Ad Group Analytics | Short video attention per ad-group for creative assessment. |
| Total Video 100% Complete Views | Ad Group Analytics | Full video completion counts per ad-group for strong engagement signals. |
| Total Video Average Watch Time in Seconds | Ad Group Analytics | Average watch time per ad-group to compare creative performance. |
| Web Checkout Cost per Action in Micro Dollar | Ad Group Analytics | Web checkout CPA per ad-group for accurate cost tracking. |
| Web Checkout Return on Ad Spend (ROAS) | Ad Group Analytics | Web checkout ROAS per ad-group for profitability by tactic. |
| Total Web Checkouts | Ad Group Analytics | Web purchases attributed to ad-groups for fine-grained revenue reporting. |
| Total Web Checkout Value in Micro Dollar | Ad Group Analytics | Value of web checkouts per ad-group in micro dollars. |
| Total Web Clicks to Checkout | Ad Group Analytics | Clicks leading to checkout per ad-group for funnel tracing. |
| Total Web Click Checkout Value in Micro Dollar | Ad Group Analytics | Checkout value from clicks per ad-group in micro dollars. |
| Total Web Engagements Leading to Checkout | Ad Group Analytics | Web engagements that turned into checkouts per ad-group. |
| Total Web Engagement Checkout Value in Micro Dollar | Ad Group Analytics | Value from engagement->checkout per ad-group in micro dollars. |
| Total Web View Checkout | Ad Group Analytics | View-through checkout events per ad-group for attribution. |
| Total Web View Checkout Value in Micro Dollar | Ad Group Analytics | View-through checkout value per ad-group. |
| In-App Checkout Cost per Action in Micro Dollar | Ad Group Analytics | In-app checkout CPA per ad-group for mobile optimization. |
| Cost per Lead | Ad Group Analytics | Lead CPA per ad-group to control cost of acquisition. |
| Showcase Pin Click-Throughs | Ad Group Analytics | Showcase pin clicks per ad-group for format-specific insight. |
| Total Checkout Conversion Rate | Ad Group Analytics | Checkout conversion rate per ad-group for conversion optimization. |
| Total View Category Conversion Rate | Ad Group Analytics | Conversion rate per view category to identify high-performing categories. |
| Total Add to Cart Conversion Rate | Ad Group Analytics | Add-to-cart conversion rate per ad-group to measure purchase intent. |
| Total Signup Conversion Rate | Ad Group Analytics | Signup conversion rate per ad-group to optimize lead funnels. |
| Total Page Visit Conversion Rate | Ad Group Analytics | Conversion rate based on page visits per ad-group for funnel insights. |
| Total Lead Conversion Rate | Ad Group Analytics | Lead conversion rate per ad-group for lead quality checks. |
| Total Search Conversion Rate | Ad Group Analytics | Conversion rate from search on Pinterest Ads per ad-group. |
| Total Watched Video Conversion Rate | Ad Group Analytics | Conversion from video viewers per ad-group to assess video ROI. |
| Total Unknown Conversion Rate | Ad Group Analytics | Rate of conversions not mapped to known types — useful for gap analysis. |
| Total Custom Conversion Rate | Ad Group Analytics | Custom conversion rate per ad-group for bespoke KPIs. |
| Total Audience | Audience Analytics | Size of reachable audience for campaign planning. |
| Your Engaged Audience | Audience Analytics | Engaged users count to evaluate active reach. |
| Pinterest Total Audience | Audience Analytics | Platform-wide audience for benchmarking. |
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🔗 Pinterest Ads Dimensions
The table below lists the Pinterest Ads Dimensions available through the Whatsdash Pinterest Ads Integration.
| Name | Category | Why it’s useful |
|---|---|---|
| Location | Ad Analytics | Helps identify which geographical areas perform best for your Pinterest ads. |
| Placement | Ad Analytics | Reveals where your ads appear on Pinterest, aiding optimization of placements for better performance. |
| Country | Ad Analytics | Allows you to track ad performance across different countries. |
| Region | Ad Analytics | Provides regional-level insights for localized ad performance tracking. |
| Targeted Interest | Ad Group Analytics | Shows which audience interests drive engagement in ad groups. |
| Geography | Ad Group Analytics | Offers geographical breakdown for ad group-level performance insights. |
| Location | Campaign Analytics | Identifies top-performing locations for campaign-level analysis. |
| Targeted Interest | Campaign Analytics | Helps optimize campaigns based on the audience interests being targeted. |
| Keyword | Ad Analytics | Lets you analyze ad performance by targeted keywords. |
| Pinner Interest | Ad Analytics | Reveals the interests of users interacting with your ads. |
| Audience Include | Ad Analytics | Helps track which audiences are included in targeting strategies. |
| Country | Ad Group Analytics | Provides insight into which countries deliver the best ad group performance. |
| Audience Include | Ad Group Analytics | Tracks inclusion of specific audiences in ad group targeting. |
| App Type | Campaign Analytics | Helps understand which app type (mobile/web) drives better campaign results. |
| Placement | Campaign Analytics | Reveals ad performance based on placement within Pinterest. |
| App Type | Ad Analytics | Tracks ad performance across app types to optimize delivery channels. |
| Geography | Ad Analytics | Offers geographical segmentation for ad performance analytics. |
| Age Bucket | Ad Analytics | Allows targeting and performance evaluation across age groups. |
| Keyword | Ad Group Analytics | Lets you assess ad group performance by specific keywords. |
| App Type | Ad Group Analytics | Measures performance variations across app types within ad groups. |
| Gender | Ad Group Analytics | Helps optimize ad group targeting based on gender demographics. |
| Pinner Interest | Ad Group Analytics | Provides insights into audience interests that lead to engagement. |
| Keyword | Campaign Analytics | Evaluates campaign success based on keyword performance. |
| Targeted Interest | Ad Analytics | Analyzes engagement based on user interests targeted by ads. |
| Gender | Ad Analytics | Breaks down performance by gender to optimize audience targeting. |
| Location | Ad Group Analytics | Identifies top-performing locations for ad groups. |
| Placement | Ad Group Analytics | Reveals which placements generate higher engagement. |
| Age Bucket | Ad Group Analytics | Enables age-based segmentation for ad groups. |
| Region | Ad Group Analytics | Tracks performance across different regions. |
| Country | Campaign Analytics | Provides country-level insights into campaign success. |
| Pinner Interest | Campaign Analytics | Understands which audience interests contribute most to campaign engagement. |
| Audience Include | Campaign Analytics | Helps evaluate the impact of audience inclusion on campaign performance. |
| Category | Audience Analytics | Analyzes content categories most engaging to your audience. |
| Gender | Audience Analytics | Provides gender distribution insights of your audience. |
| Gender | Campaign Analytics | Breaks down campaign performance by gender for precise targeting. |
| Geography | Campaign Analytics | Offers regional segmentation for campaign performance tracking. |
| Age Bucket | Campaign Analytics | Enables understanding of how different age groups respond to your campaigns. |
| Device | Audience Analytics | Identifies which devices are most used to interact with your content. |
| City | Audience Analytics | Provides performance insights at a city or metro level. |
| Region | Campaign Analytics | Offers regional-level performance tracking for campaigns. |
| Age | Audience Analytics | Allows segmentation and reporting by audience age groups. |
| Country | Audience Analytics | Tracks audience engagement by country for geographic insights. |
🔗 Explore More Integrations
Whatsdash supports a wide range of marketing, analytics, and eCommerce integrations to give you a holistic view of your business performance.
👉 Visit the Integrations Page to explore all available connections