Instagram Insights

Instagram Insights allows you to integrate your detailed organic profile performance, post metrics, and audience data directly into Whatsdash for centralized social media reporting and analysis alongside other business metrics.

Why Connect Instagram Insights to Whatsdash?

Integrating your Instagram Insights data with Whatsdash transforms raw engagement and audience numbers into clear, actionable business insights, enabling a comprehensive view of your brand's visual content performance.

Content Performance Tracking : Monitor the organic Reach, Impressions, and Engagement for all your Posts and Stories in one unified dashboard, quickly identifying high-performing content types and formats.
Audience Demographics & Growth : Track key Metrics like Follower Engagement Rate and segment your audience by Age and Gender to ensure your content effectively reaches your target demographic.
Create Custom Metrics & Views : Use the raw data pulled from Instagram to create specific metrics, ratios, and custom dashboards tailored exactly to your unique reporting requirements.
Cross-Platform Social View : Compare Instagram's organic engagement rate directly against Facebook and other social channels to understand which platform is most effectively building community and driving interest.

📋 Steps to Integrate your Instagram Insights account to Whatsdash

✔️ Navigate to the 'Integrations' page using the Navigation bar.

✔️ Select Instagram Insights from the Available Integrations.

✔️ Click the + button to open the Meta authorization window.

✔️ You will be redirected to a Facebook login page. Select the account that has the necessary permissions to manage the Facebook Page linked to your desired Instagram Business or Creator Account.

✔️ Grant Whatsdash the necessary permissions to Read your Instagram Insights data. Ensure you select the correct Instagram Business Account(s) to track.

✔️ Once authenticated, you will be directed back to Whatsdash. Your Instagram Insights Integration will appear in the Connected Integrations .

✔️ You can now create or customize dashboards using your Instagram Insights Metrics and Dimensions.

👉 How to visualize this data in your dashboard, visit the Dashboard Documentation Guide.

🔗 Instagram Insights Metrics

Below is a comprehensive list of Instagram Insights metrics, categorized by purpose.

Name	Category	Why It’s Useful
Post Count	Account	Measures your posting frequency to assess content consistency.
Followers	Account	Tracks audience growth and brand reach over time.
Comments	Engagement	Indicates audience interaction and sentiment on posts.
Page Engagement Rate	Engagement	Shows how actively users interact with all types of your content.
Follower Engagement Rate	Engagement	Measures how engaged your followers are compared to total followers.
Likes	Engagement	Tracks positive audience reactions to your content.
Post Engagement Rate	Engagement	Evaluates engagement levels on standard posts (excluding Reels).
Website Clicks	Engagement	Measures how effectively your profile drives traffic to your website.
Impressions	Performance	Indicates how many times your content was displayed to users.
Post Impressions	Performance	Tracks impressions specifically for posts, excluding Reels.
Reach	Performance	Measures the total unique users who viewed your content.
Video Views	Performance	Evaluates the total number of times your videos were viewed.
Engagement	Engagement	Summarizes total interactions (likes, comments, saves, shares).
Saves	Engagement	Reflects how valuable users find your content for later reference.
Engagement Rate	Engagement	Provides an overall metric for how interactive your audience is.
Shares	Engagement	Tracks how often your content is shared, boosting organic visibility.
Page Impressions	Performance	Shows the total visibility of your Instagram page and content.
Reel Views	Performance	Measures the performance and reach of your short-form videos.
Total Views	Performance	Combines all video and reel views to assess total watch activity.
Profile Views	Performance	Indicates how many users visited your profile, showing interest in your brand.

🔗 Instagram Insights Dimensions

Below is a comprehensive list of Instagram Insights metrics, categorized by purpose.

Name	Why it’s Useful
Gender	Helps understand the gender distribution of your followers, enabling better audience targeting.
City	Reveals which cities your followers come from, aiding in location-specific content planning.
Country	Shows the countries where your audience is located, supporting global marketing decisions.
Hashtag	Identifies which hashtags are being used, allowing optimization of hashtag strategy for better reach.
Post with image	Useful for visual content analysis, helping you identify which images attract more engagement.
Age	Provides insights into the age demographics of your followers, informing tone and style of content.
Post Name	Helps track and analyze specific posts based on their captions for performance insights.
Post Type	Useful for determining which types of posts (photo, video, reel, etc.) perform best.
Post Link	Enables tracking of individual post URLs to analyze traffic or engagement per post.

💡 Tip : To measure the true loyalty and virality of your content, analyze Total Engagements segmented by the Follower Status dimension. High engagement from Non-Followers suggests your content is highly shareable and effective at generating organic discovery.

🔗 Explore More Integrations Whatsdash supports a wide range of marketing, analytics, and eCommerce integrations to give you a holistic view of your business performance.

👉 Visit the Integrations Page to explore all available connections