🧩 'Include' and 'Exclude' Filters

✅ Include Filter

The Include filter in Report allows you to add multiple filter conditions to focus only on specific products, brands, or data segments in your report.

🧠 Example

Your store sells a variety of brands — NIKE, Adidas, Puma, Zara, and H&M.
If you want to focus only on NIKE and Adidas products, apply the Include filter with the conditions “NIKE” and “Adidas”.

The report will then display only NIKE and Adidas products, such as:

• NIKE Air Max Sneakers
• NIKE Dri-FIT Sports Tee
• Adidas Ultraboost Shoes
• Adidas Originals Hoodie

All other brands (Puma, Zara, H&M) will be hidden from the results.

💡 The Include filter is ideal for narrowing large datasets — helping you focus on specific brands, products, or categories that matter most to your business.

🚫 Exclude Filter

The Exclude filter in Reports is used to remove specific filter conditions from your report results, so you can analyze everything except certain products or brands.

🧠 Example

Using the same store, if you want to exclude all NIKE and Adidas products, apply the Exclude filter with the conditions “NIKE” and “Adidas”.

The report will then remove NIKE and Adidas items and show only other brands like:

• Puma Classic Hoodie
• Zara Cotton Shirt
• H&M Denim Jacket
• Levi’s 511 Slim Jeans

💡 The Exclude filter helps keep your reports clean and focused by removing irrelevant or unwanted data — perfect for clearer brand, product, or performance comparisons.

➡️ Next Filter: 🚫 Is Blank & Is Not Blank Filters