ActiveCampaign
The integration of "Active Campaign" Connector seamlessly connects your Active Campaign account to Whatsdash™, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Active Campaign from the list of available integrations on the "Integrations" page.
Then provide your API URL and API Key to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Active Campaign as per below screen shot.
Active Campaign metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Bounces | Campaign | The total number of emails that were not delivered successfully, including both hard and soft bounces. |
| Receipents | Campaign | The total number of emails receive contacts in a campaign. |
| Clicks | Campaign | The count of clicks, one or more links within the email campaign. |
| Opens | Campaign | The count of email opens. |
| Unique Opens | Campaign | The count of recipients who opened the email campaign at least once, with duplicate openings by the same recipient counted only once. |
| Verified Unique Opens | Campaign | The count of sending email campaign open by verified unique mails. |
| Shares | Campaign | The count of times the email campaign was shared on social media platforms. |
| Subscribers | List | Total number of subscribers |
| Unique Clicks | Campaign | The count of unique recipients who clicked on one or more links within the email campaign. |
| Click Rate | Campaign | The percentage of recipients who clicked on links within the email campaign, calculated by dividing the total number of clicks by the total number of emails sent, and then multiplying by 100. |
| Forwards | Campaign | The count of times the email campaign was forwarded by recipients to others. |
| Open Rate | Campaign | The percentage of recipients who opened the email campaign at least once, calculated by dividing the total number of unique opens by the total number of emails sent, and then multiplying by 100. |
| List | Indicates whether Facebook functionality is enabled for the list.(if enabled 1 otherwise 0) | |
| Count | Campaign | Total Count |
| Email Sent | Campaign | The total number of emails sent out in a campaign. |
| Bounce Rate | Campaign | The percentage of sent emails that were not delivered successfully, calculated by dividing the total number of hard and soft bounces by the total emails sent. |
| Subscriber Clicks | Campaign | The count of recipients who clicked on links within the email campaign, including multiple clicks from the same recipient |
| Unique Forwards | Campaign | The count of times the email campaign was forwarded by recipients to unique mail. |
| Verified Opens | Campaign | The count of sending email campaign open by verified mails. |
| Replies | Campaign | The count of recipients who replied to the email campaign. |
| Unique Replies | Campaign | The count of recipients who replied to the email campaign by unique mail id. |
| Unsubscribes | Campaign | The count of recipients who unsubscribed from the email campaign. |
| Unsubscribe Rate | Campaign | |
| Trackign | List | Indicates whether tracking is enabled for the list. (if enabled 1 otherwise 0) |
| List | Indicates whether Twitter functionality is enabled for the list.(if enabled 1 otherwise 0) |
List of Dimension
| Name | Category | Description |
|---|---|---|
| List name | List | Name of list. |
| Bounce Type | Campaign | Type of bounces. |
| Activity | Campaign | Show activity of campaign |
| Campaign Name | Campaign | The name given to a specific campaign or marketing initiative. It serves as a unique identifier and helps in organizing and tracking various campaigns within a marketing strategy. |
| Responses | Campaign | Respective response |
| Emails | Campaign | Coustomer emails. |
| Action | Campaign | Action of all present campaign |