Mailchimp
The integration of "Mailchimp" Connector seamlessly connects your Mailchimp account to Whatsdash™, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Mailchimp from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Mailchimp as per below screen shot.
Mailchimp metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| Unique Clicks | Campaign | The number of clicks on any tracked link in a given campaign. |
| Bounce Rate | Campaign | The percentage of recipients that were registered as a hard or soft bounce. |
| Total Clicks | Campaign | The total number of times tracked links were clicked by recipients. This count includes multiple clicks from individual recipients. |
| Unique Opens | Campaign | The number of recipients who opened a given campaign any number of times. |
| Users Who Clicked Rate (Clicks / Recipients) | Campaign | The percentage of recipients who clicked a link in a given campaign. |
| Hard Bounces | Automation Campaign | The number of recipients that were registered as hard bounces. |
| Users Who Clicked Rate (Clicks / Recipients) | Automation Campaign | The percentage of recipients who clicked a link in a given Automation Campaign. |
| Hard Bounces | A/B Campaign | The number of recipients that were registered as hard bounces. |
| Users Who Clicked | Automation Campaign | The number of recipients who clicked any tracked link any number of times in a given Automation Campaign. |
| Soft Bounces | Campaign | The number of recipients that were registered as soft bounces. |
| Hard Bounces | Campaign | The number of recipients that were registered as hard bounces. |
| Unique Opens | Automation Campaign | The number of recipients who opened a given Automation Campaign any number of times. |
| Bounce Rate | A/B Campaign | The percentage of recipients that were registered as a hard or soft bounce. |
| Total Opens | A/B Campaign | The total number of times the A/B Campaign was opened by recipients. This count includes multiple opens from individual recipients. |
| Users Who Clicked Rate (Clicks / Recipients) | A/B Campaign | The percentage of recipients who clicked a link in a given A/B Campaign. |
| Users Who Clicked Rate (clicks_total / unique_opens) | A/B Campaign | The percentage of recipients who registered as an open who also clicked a link in a given campaign. |
| Users Who Clicked Rate (clicks_total / unique_opens) | Engagement Metrics | The percentage of recipients who registered as an open who also clicked a link in a given campaign. |
| Bounce Rate | Automation Campaign | The percentage of recipients that were registered as a hard or soft bounce. |
| Soft Bounces | Automation Campaign | The number of recipients that were registered as soft bounces. |
| Emails Sent | Automation Campaign | The number of contacts the Automation Campaign was sent to. |
| Soft Bounces | A/B Campaign | The number of recipients that were registered as soft bounces. |
| Open Rate | A/B Campaign | The percentage of recipients who opened a given A/B Campaign any number of times. |
| Users Who Clicked | Campaign | The number of recipients who clicked any tracked link any number of times in a given campaign. |
| Users Who Clicked | A/B Campaign | The number of recipients who clicked any tracked link any number of times in a given A/B Campaign. |
| Emails Sent | Campaign | The number of contacts the campaign was sent to. |
| Open Rate | Campaign | The percentage of recipients who opened a given campaign any number of times. |
| Total Opens | Campaign | The total number of times the campaign was opened by recipients. This count includes multiple opens from individual recipients. |
| Total Clicks | Automation Campaign | The total number of times tracked links were clicked by recipients. This count includes multiple clicks from individual recipients. |
| Unique Clicks | Automation Campaign | The number of clicks on any tracked link in a given Automation Campaign. |
| Open Rate | Automation Campaign | The percentage of recipients who opened a given Automation Campaign any number of times. |
| Total Opens | Automation Campaign | The total number of times the Automation Campaign was opened by recipients. This count includes multiple opens from individual recipients. |
| Users Who Clicked Rate (clicks_total / unique_opens) | Automation Campaign | The percentage of recipients who registered as an open who also clicked a link in a given campaign. |
| Total Clicks | A/B Campaign | The total number of times tracked links were clicked by recipients. This count includes multiple clicks from individual recipients. |
| Emails Sent | A/B Campaign | The number of contacts the A/B Campaign was sent to. |
| Unique Opens | A/B Campaign | The number of recipients who opened a given A/B Campaign any number of times. |
| Unique Clicks | A/B Campaign | The number of clicks on any tracked link in a given A/B Campaign. |
| List Member Count | Audience | The number of contacts in a given audience list. |
| Unsubscribe Count | Audience | The number of members marked as Unsubscribed in a given audience list. |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Campaign | Campaign | The name of the campaign. |
| Campaign Type | Campaign | The type of campaign |
| Segment | Campaign | The name of the audience list. |
| Region | Audience | The region where the audience is located. |
| Mailing List | Audience | The name of the audience list. |